This three-part series will introduce the next-gen content strategies and approaches designed for today’s AEC buying journey. You will learn how creating content that addresses your prospects’ and clients’ needs at all critical points in their decision-making process will grow your firm’s influence and reach and bring more best-fitting projects through the door.

Culture has never been more important. Firms understand it drives competitive advantage theoretically, but how does that happen in reality? How can a firm have a singular culture with a multi-generational employee base? How do you create a great culture where your talent wants to stay? What does it take to have a great culture”? And how do you lead culture to benefit your team and organization? We’ll explore these opportunities and more during our Master This in April.

A/E/C firms of all sizes are struggling to attract and keep great talent, employees are experiencing burnout at unprecedented levels, and HR teams simply can’t keep up with the people challenges. While a single solution won’t solve all these pain points, there is a solution that addresses them in an ongoing, sustainable manner: Effective people leadership.

Winning business is a complex process that needs the right approach to navigate successfully and emerge victorious. You must enable your business to gain an edge and get ahead of the curve — or you risk competitors leaving you in the dust. This three-part series provides a deep dive into proven strategies that have helped countless organizations across various industries win sought-after contracts. You’ll learn the key to powerful pre-RFP positioning, the path to winning proposals, and how to develop and deliver compelling presentations that make an impression.

Podcasting is one of the fastest growing mediums in today’s world. However, few podcasts truly meet the needs of their intended audiences and stand the test of time. In this course, you’ll learn everything you need to know about podcasting to either get your existing podcast back on track or make an informed decision if podcasting is right for you and/or your firm.

Power Up Your PR Strategy through three dynamic sessions with Amanda Tower, MBA. Participants will walk away with strategies to perform a communications audit, gain access to templates and resources to create engaging campaigns.

There are many ways to earn a client’s trust and loyalty to generate new and repeat business. One way to build that trust is through client-focused content. In its most basic form, thought leadership content should effectively help, educate, advocate and/or confirm your audience. In this three-part course, we’ll discuss strategies to develop, share, and (most importantly) measure content that generates sales-qualified leads for your firm.

Section 508 of the Rehabilitation Act requires that Federal agencies' electronic and information technology is accessible to people with disabilities, including employees and members of the public. This three-part series will unravel the intricacies of accessibility, bring clarity to compliance, and give you an introduction into mastering Section 508 Compliance for document accessibility.

Marketing is the act of promoting or selling services or products. With employer branding, we are ‘selling’ one of the biggest decisions a human will make in their life. Their career. Your firm is struggling to find quality talent. However, even in this job-seeker centric economy, you as a marketer have power to impact your employer brand. In three sessions, employer branding leader Rachel Kennedy will share actionable practices and insights on how you as a marketer can activate your company’s employer brand to attract more quality talent to your firm.

In the A/E/C world, new projects are rarely won in the proposal or interview stage alone. How you position and respond in each phase of a pursuit—start, middle or end—will impact the outcome. In an industry where differentiation from others can be difficult, it’s important to understand the opportunities and pitfalls that await. During April’s Master This, you’ll discover tactics and strategies that can be applied in the overall pursuit to secure the win. As with chess, the ultimate game of strategic thinking, each pursuit phase requires an intentional approach and mode of thinking to strategically position your pieces to result in a checkmate.