Marketing is the act of promoting or selling services or products. With employer branding, we are ‘selling’ one of the biggest decisions a human will make in their life. Their career. Your firm is struggling to find quality talent. However, even in this job-seeker centric economy, you as a marketer have power to impact your employer brand. In three sessions, employer branding leader Rachel Kennedy will share actionable practices and insights on how you as a marketer can activate your company’s employer brand to attract more quality talent to your firm.

In the A/E/C world, new projects are rarely won in the proposal or interview stage alone. How you position and respond in each phase of a pursuit—start, middle or end—will impact the outcome. In an industry where differentiation from others can be difficult, it’s important to understand the opportunities and pitfalls that await. During April’s Master This, you’ll discover tactics and strategies that can be applied in the overall pursuit to secure the win. As with chess, the ultimate game of strategic thinking, each pursuit phase requires an intentional approach and mode of thinking to strategically position your pieces to result in a checkmate.

Social media is an important part of marketing and business development. If you get the strategy right, you and your firm can build long-lasting engagement and connections that could lead to new business. Done the wrong way, you’ll be wasting time, energy, and resources, spinning the social-media wheel of going nowhere. Join us for our three-session workshop that takes a close look at strategy, tools, and best practices. In this live, online program, accelerate your learning through interactivity within small group sessions..

Podcasts have always been an excellent way to communicate your firm's expertise and grow an audience. As A/E/C firms seek new approaches to networking and building trust and business, your firm should consider podcasting. In this three-part workshop led by digital-marketing expert and podcast host, David Lecours, you'll learn how to develop, record, distribute, and promote your podcast.

It’s critical to develop new skills related to client communications and relationship-building. Often, these skills aren’t taught in schools, universities, or even on the job. We need to learn to listen, differentiate our services, raise awareness of new issues, generate excitement, all while maintaining interest virtually—and when we return in person.

Responding to requests for proposals is an integral part of professional services marketing.

Are you ready to elevate your messaging to help win more work? Powerful proposals purposefully partner strong writing with compelling graphics. But how do we get there? And which comes first: the writing or the graphics?

Every marketing and business development professional is on a career path. Planned or unplanned, marketing/BD careers in the architecture, engineering and construction industry can be challenging or invigorating, frustrating or fulfilling. No two firms practice the same, some are large and some are tiny, and marketing/BD traditions run deep. Some marketers and business developers become frustrated when they don’t feel valued for their skills and abilities

It’s time to put some brain power into strategic planning. And it doesn’t have to be brain surgery.

Don't miss this opportunity to get a jump-start on your rebrand in 2021.

Learn to clearly articulate your message to create more effective visual assets!