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  • Keeping Cool During the Proposal Process

    Contains 2 Component(s), 1.5 credits offered Recorded On: 05/16/2017

    Wondering how to stop getting sucked into that perpetual deadline craziness? Rushing, stressing, and being exhausted after each proposal or client submittal, over and over again? Join us to learn about the overwhelm cycle—what it is and how to stop it. If you are an entry- mid- or senior-level professional with responsibilities during the proposal process, this webinar is for you!

    Wondering how to stop getting sucked into that perpetual deadline craziness? Rushing, stressing, and being exhausted after each proposal or client submittal, over and over again? Join us to learn about the overwhelm cycle—what it is and how to stop it. If you are an entry- mid- or senior-level professional with responsibilities during the proposal process, this webinar is for you!

    Each of us has a cycle of overwhelm that is specific to our own personality and style. With today's fast-paced, ever-demanding work environment, understanding and overcoming your overwhelm cycle is key to maximizing productivity and creating a sustainable career experience. Participants will gain an understanding of the 5 Zones of the Overwhelm Cycle (i.e., Escalation, Overwhelm, Recovery, Ramp Up and the Zone) and will identify their own overwhelm cycle. Participants will learn practical ways to manage and interrupt their overwhelm cycle for greater productivity and job satisfaction.

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more https://onlinelearning.smps.org

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    SMPS webinars are sponsored by Cosential


    Lisa Carpenter

    Founder/President, Emerald Quest Coaching

    Lisa Carpenter is the President/Founder of Emerald Quest Coaching (EQC)—an organization of executive coaches that serve professionals in the AEC industries. Prior to forming EQC, Ms. Carpenter worked for nearly 20 years managing and supporting transportation, water, wastewater, and energy infrastructure projects for industry leaders such as HDR Engineering.

    An executive coach, Lisa places an emphasis on personal responsibility/accountability and believes in a direct and compassionate approach in working with clients.

    An undergraduate of California State University, Sacramento, Lisa holds a Bachelor's Degree in Business Administration and a Master of International Management from Thunderbird, School of Global Management.

    CEU Credits SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

  • SMART Market Research for Competitive Visibility

    Contains 3 Component(s), 1.5 credits offered Recorded On: 04/18/2017

    This session will outline the key components of any effective market research project, and how to take market research and use it for sales, service AND publicity. We will emphasize SMART research: Strategy, Methodology, Action, Review and Tell the World.

    Marketers are asked to promote a variety of services to a variety of clients, and they use many vehicles to do it. Choosing just the right vehicle at just the right time with just the right message takes skill. And it takes intelligence.

    This session will outline the key components of any effective market research project, and how to take market research and use it for sales, service AND publicity. We will emphasize SMART research: Strategy, Methodology, Action, Review and Tell the World.

    Your strategy must outline your business and growth goals, but short and long term. Are you exploring a new niche or trying to expand an existing one? Are you contemplating a merger or acquisition? Are you looking at a new location for an office? Your business goal determines the market research strategy, which leads to methodology, action, review and telling the world.

    We will workshop best practices and roadblocks to effective market research as it applies to audience goals.

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more https://onlinelearning.smps.org

    image

    SMPS webinars are sponsored by Cosential


    Christine Nelson, Senior Communications Consultant

    Ingenuity Marketing Group LLC

    Christine Nelson is a senior communications and media consultant for Ingenuity Marketing Group, LLC, in St. Paul, Minnesota. As a trained business journalist and content developer for a variety trade media, Christine helps professionals communicate their unique knowledge and voice to target clients. Her interviews with hundreds of professional service clients around the country provide insights about why people buy and how A/E/C firms can distinguish themselves in competitive markets. Christine has provided writing and media coaching, consulting and training to regional engineering firms since 2010

    christine@ingenuitymarketing.com

    CEU Credits SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

  • Planning and Research Kit

    Contains 4 Product(s)

    Spotting market trends can help you position your firm for future work. Market research and planning can help you determine the work that’s out there and whether your current markets are viable. In this webinar, you’ll learn about various research tools that will help you implement a successful marketing plan as well as the strategic planning process that comes before it.

    Spotting market trends can help you position your firm for future work. Market research and planning can help you determine the work that’s out there and whether your current markets are viable. In this webinar, you’ll learn about various research tools that will help you implement a successful marketing plan as well as the strategic planning process that comes before it.

    CEU Credits
    On-demand webinars are each approved for 1.5 hours of CPSM credit

  • How To Become a Productivity Ninja

    Contains 2 Component(s) Recorded On: 03/23/2017

    Are you juggling too much, feeling tired, or finishing each day with little to show for it? During our March Lunchtime Learning Lab, our presenter will share 10 actions for becoming a productivity ninja. We know the A/E/C industry is often deadline-driven, hectic, and demanding. Learn how you can take control of your time and your activities, which will lead to more goals accomplished, less stress, and more fun.

    Instructor: Belinda Gates, Associate Certified Coach and Owner, Compass Enterprise LLC

    Are you juggling too much, feeling tired, or finishing each day with little to show for it? During our March Lunchtime Learning Lab, our presenter will share 10 actions for becoming a productivity ninja. We know the A/E/C industry is often deadline-driven, hectic, and demanding. Learn how you can take control of your time and your activities, which will lead to more goals accomplished, less stress, and more fun.

    Through this webinar, you’ll realize that following your passion, understanding your priorities, and creating a plan are keys to controlling your time, being more productive, and feeling more grateful. It’s possible to learn how to say no and choose the right way to spend your time for a productive, accomplished lifestyle that will help you reach your career and personal goals

     Learning Objectives

     During this lab, you’ll:

    1. Learn that defining your passions and priorities will set the foundation for a plan that leads to more productivity
    2. Discover the importance of creating a plan that puts you in control of your time and activities
    3. Realize how taking action and deflecting distractions will lead to achieving a higher level of productivity
    4. Learn to take control of your pace
    5. Gain follow up materials including your funability factor assessment


    About the Instructor

    Belinda Gates, Associate Certified Coach and Owner, Compass Enterprise LLC

    Belinda Gates is an associate certified coach and speaker. Her leadership development and executive-coaching services support engineers, architects and manufacturing companies and other corporate clients. Her speaking engagements include SMPS conferences and corporate meetings nationwide on the topics of leadership development, goal-setting, planning, and achieving success. Prior to starting Compass Enterprise, Gates held an ownership position at Luckett & Farley Architects and Engineers, where she served the marketing, business development, client management, and strategic direction of the firm for 17 years. Yates is also the author of Your Successful Life, The Playbook for Defining and Achieving What Success Means to You.

    She is a founding member of SMPS Kentucky and has served in various leadership roles at the chapter.

     

  • Editing 101: Creating RFP Responses That Win

    Contains 3 Component(s), 1.5 credits offered Recorded On: 03/21/2017

    With deadlines all around us, marketers are often put in the not-so-envious position of choosing between doing things fast and doing things well. This webinar will discuss the importance of editorial quality in proposals (and other marketing collateral!). We’ll discuss some writing and editing basics, such as frequently confused words and avoiding the passive voice. We’ll talk about how to create a style guide and how to work with partners/technical staff to incorporate the style guide throughout the document. Finally, we’ll talk about how to get buy-in to set up a standard quality control process. Importance/Need for the Topic: A/E/C marketers are frequently publishers, whether they realize it or not. Clear, correct prose helps facilitate proposal review—reviewers focus on your firm’s experience and approach instead of typos.

    With deadlines all around us, marketers are often put in the not-so-envious position of choosing between doing things fast and doing things well. This webinar will discuss the importance of editorial quality in proposals (and other marketing collateral!). We'll discuss some writing and editing basics, such as frequently confused words and avoiding the passive voice. We'll talk about how to create a style guide and how to work with partners/technical staff to incorporate the style guide throughout the document. Finally, we'll talk about how to get buy-in to set up a standard quality control process.
    Importance/Need for the Topic: A/E/C marketers are frequently publishers, whether they realize it or not. Clear, correct prose helps facilitate proposal review—reviewers focus on your firm's experience and approach instead of typos.

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more https://onlinelearning.smps.org

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    SMPS webinars are sponsored by Cosential


    Jen McGovern, CPSM

    Mid-Atlantic Regional Marketing Manager, VHB

    As mid-Atlantic regional marketing manager for VHB, Jen McGovern, CPSM, knows what it takes to put together a strong proposal. She oversees the marketing efforts for seven offices across three states and the District of Columbia, which means she has prepared and reviewed hundreds of proposals, making sure each represents the firm’s brand and voice. Jen is the director of career advancement for SMPS DC, and achieved her CPSM designation in 2015. When she's not dreaming of RFPs, she paints her nails ... occasionally to match her PowerPoints.

    CEU Credits SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

  • Marketing Kit

    Contains 4 Product(s)

    Improve your core marketing functions that lead to your firm’s success. In this marketing webinar, you’ll about email marketing, how to budget and track your ROI, editing basics that will result in winning RFPs, and how to market your firm on a limited budget.

    Improve your core marketing functions that lead to your firm’s success. In this marketing webinar, you’ll about email marketing, how to budget and track your ROI, editing basics that will result in winning RFPs, and how to market your firm on a limited budget.

    CEU Credits
    On-demand webinars are each approved for 1.5 hours of CPSM credit

  • Convincing Your Boss to Invest in Content

    Contains 2 Component(s), 1.5 credits offered Recorded On: 02/21/2017

    As a marketer, you may be ready to get cranking on online content production — but without buy-in from your firm’s leadership, it can be hard to get the budget, support, and team members you need to start publishing. While some A/E/C leaders embrace strategic content, others are quick to shut the idea down, insisting that there’s “no budget,” “no time,” or “no point in giving away the secret sauce.” This session will prep you for that potentially difficult conversation, detailing everything you need to successfully pitch a content strategy initiative for your firm.

    As a marketer, you may be ready to get cranking on online content production — but without buy-in from your firm's leadership, it can be hard to get the budget, support, and team members you need to start publishing. While some A/E/C leaders embrace strategic content, others are quick to shut the idea down, insisting that there's “no budget," “no time," or “no point in giving away the secret sauce." This session will prep you for that potentially difficult conversation, detailing everything you need to successfully pitch a content strategy initiative for your firm.

    Learning Objectives

    During this webinar, participants will:

    1. Gain the tools to explain, with data, how their firm will benefit from a content program.
    2. Learn, and see examples, of how to propose a content plan through storytelling (rather than information overload).
    3. Develop their own outline for an effective (but not overwhelming) one-sheet content plan to share with leadership.
    4. Identify the content metrics that matter most to leadership.

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more https://onlinelearning.smps.org

    image

    SMPS webinars are sponsored by Cosential


    Katherine Leonard

    Content Strategist, TOKY

    Katherine Leonard is an award-winning content strategist with an extensive portfolio of short- and long-form writing crafted for clients in the museum, education, and architecture industries, including PGAL, Christner Inc., Unispace, and RNL. At TOKY Katherine builds and executes content programs for the agency and clients. Her role includes editorial calendar development, copywriting, editing, blog management, and newsletter development. She also works with TOKY's A/E/C Content Advisory Board — which includes members from HOK, Fanning Howey, and H2M — to identify new and relevant topics for TOKY's A/E/C-focused content efforts.

    CEU Credits SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

  • Networking Like a Rock Star

    Contains 3 Component(s), 1.5 credits offered

    Everyone in a firm, regardless of title, is responsible for bringing in the business and retaining clients. Through effective networking, you can become a rock star networker who works a room like there’s no tomorrow. It just takes practice and focus. Networking is more than just eating, drinking, and talking. It’s about making connections and building relationships. Join us for our January webinar and learn how networking like a rock star has nothing to do with selling.

    Everyone in a firm, regardless of title, is responsible for bringing in the business and retaining clients. Through effective networking, you can become a rock star networker who works a room like there's no tomorrow. It just takes practice and focus.

    Networking is more than just eating, drinking, and talking. It's about making connections and building relationships. Join us for our January webinar and learn how networking like a rock star has nothing to do with selling.

    Learning Objectives

    During this webinar, attendees will learn:

    1. The true meaning of networking
    2. How networking has nothing to do with selling
    3. Tips on networking and questions to ask during a networking event
    4. How you can bring more business to your firm

    Lindsay L. Young, MBA, CPSM

    Chief Difference Maker, nu marketing

    Lindsay L. Young has been in marketing and business development in the building industry for ten years. Her knowledge includes strategic marketing plans, trade show implementation, customer and employee event planning, customer perception surveys, coaching and mentoring marketing and business development staff, and social media presence. She is currently chief difference maker at nu marketing, a strategic marketing consulting company focused on the architectural, engineering, and construction industries. Young helps businesses increase their profits and build their business.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

  • Business Development Kit

    Contains 4 Product(s)

    Are you new to business development and looking to stay ahead of the competition in today’s challenging economic environment? Designed for business development beginners, this webinar will help lay a foundation for building a successful BD program for your firm, elevate your skills as a business developer, and effectively build long-term client relationships.

    Are you new to business development and looking to stay ahead of the competition in today’s challenging economic environment? Designed for business development beginners, this webinar will help lay a foundation for building a successful BD program for your firm, elevate your skills as a business developer, and effectively build long-term client relationships.

    CEU Credits
    On-demand webinars are each approved for 1.5 hours of CPSM credit

  • Producing Video Content that Connects

    Contains 2 Component(s), 1.5 credits offered Recorded On: 12/13/2016

    It’s time to make corporate A/E/C videos more impactful. During our December webinar, Amanda Aschinger of Solstice Productions will show us how. Aschinger has developed a unique process for creating videos and animations for A/E/C clients, and will walk us through her process step by step.

    A minute of video is worth 1.8 million words, or so says Forrester Research. But creating even just one minute of video that engages is difficult. This is just one reason why so many corporate videos don't carry the impact they should.

    The A/E/C industries handle complicated processes, products, and projects. When well-produced, video can be the most effective tool for communicating those complex stories. But, these complex stories shouldn't come across as complicated, confusing, or boring.

    It's time to make corporate A/E/C videos more impactful. During our December webinar, Amanda Aschinger of Solstice Productions will show us how. Aschinger has developed a unique process for creating videos and animations for A/E/C clients and will walk us through her process step by step.

    Learning Objectives

    During this webinar, attendees will learn:

    1. How to define the audience for a video project
    2. How to develop an organizing principle for a video campaign
    3. The three stages of video production (pre, production, and post)
    4. How to create a distribution plan
    5. To gain an understanding of varying degrees of production values and related costs

    Amanda J. Aschinger

    CEO and Co-Founder, Solstice Productions, LLC

    Amanda Aschinger, CEO and co-founder of Solstice Productions, holds an MBA from Webster University and has taught in the video department at Webster for almost a decade. Aschinger has the unique ability to turn complex processes and products into simple visual stories that connect with an audience. She brings both her creative and entrepreneurial spirit to her work.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.