The year is halfway over and before you sign off for summer vacation, spend a little time on your social media strategy. Join Meagan Camp of The Modern Take for a look at what’s trending in B2B social media and the best practices every marketer should use to make the most of the time they dedicate to creating content.

First, let’s look at the trends. Where is social media providing the best value for firms? We will look at the top networks and see what hidden content opportunities are just waiting to be created by your firm. Next, Meagan will discuss realigning your strategy so you are set up for success through the end of the year. The further out you can begin planning that project announcement or a holiday campaign, the more time you leave to execute content the way you always wish you could. After the webinar, you’ll receive a social media toolkit to help you stay organized and on track with your content calendar.

If you can’t make it on June 7, you can purchase the webinar in advance and watch at your convenience.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

In this engaging session, we'll talk about AI for AEC marketers. First, what is it? Next, where's this new technology going? And lastly, what do we need to be careful of? Get your feet wet with AI technology and join us for our expert panel discussion to unleash the power of AI in your marketing efforts! 

Panelists include Kristin Kautz (JAM Idea Agency), Greg Ross-Munro (Sourcetoad), Thiago da Costa (Toric), and Brent Britton (CoreX Legal). The session will be moderated by Troy Parkinson (SagePresence).

If you can’t make it on April 20, you can purchase the webinar in advance and watch at your convenience.

Special thank you to ProjectMark for bringing together this panel of leaders.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

Podcasting is one of the fastest growing mediums in today’s world. However, few podcasts truly meet the needs of their intended audiences and stand the test of time. In this course, you’ll learn everything you need to know about podcasting to either get your existing podcast back on track or make an informed decision if podcasting is right for you and/or your firm.

Module 1: Let’s Make a Game Plan: Know Your Why, When, What, and Who

There are plenty of reasons to start a podcast. They’re fun, popular, and create opportunities and audiences that are unique. There are also a few reasons not to start a podcast. In this module we’ll go through the pros and cons of podcasting and identify your target audience and hosting dynamics.

Learning Objectives:

• Establish the need your podcast meets/will meet (value proposition)
• Identify target audience
• Understand podcasting statistics
• Identify your podcast structure and game plan (worksheet)

Module 2: The How. The Technology and Equipment You’ll Need to Succeed

 After we have established why we want to start a podcast and who our target audience is, we can dig in the details of how a podcast can be recorded, edited, and dispersed. This module digs into the available technology, how to budget for a podcast, and the resources you will and won’t need depending on the goals you’ve set for your podcast.

Learning Objectives:

• Understand the technology and equipment available for podcasters
• Learn how to distinguish between the features you need and don’t need
• Establish a baseline budget for podcasting
• Dive into the differences between social media channels
• Decide how much time you’re willing and able to spend on a podcast

Module 3: Now What? How to Maintain your Podcast and Measure its Success

Getting your podcast up and running is the most exciting part of the process but the maintenance is what will help your podcast stand the test of time and truly succeed. Most podcasts don’t make it past a year, and there’s a reason-they’re hard to maintain! Successful podcasts require consistency, dedication, and a lot of heart. Aside from a long-lasting podcast we’ll also discuss several metrics that you can use to determine the success of your show. We’ll also touch on the various platforms available to you to promote your podcast alongside the types of content that can be generated from existing episodes.

Learning Objectives:

• Create a podcast maintenance plan
• Understand the best ways to promote and re-use existing content
• Understand relevant metrics and which to pay attention to and why
• Explore data from social media and website analytics to track results and influence strategy

There are power differentials at play between those that write proposals and those that read them. AEC firms often overlook the fact that evaluators on the receiving end of our quals and approaches are nuanced, imperfect human beings—just like us. By embracing this we have an opportunity to produce resonant, authentic content that plows over the stiff, overly formal business-speak that has dominated the procurement world for far too long. In this presentation we will cover three key areas of concern:

• Selection Committee Psychology
• Three Critical and Woefully Undervalued Proposal Sections
• The Subtle, Yet Powerful Nuances of a Successful Interview

Learning Outcome 1: Proposal Coordinators will learn easy-to-follow templated steps to create tailored proposal content that resonates with selection committees and factors in psychological biases.

Learning Outcome 2: Marketers will come away equipped with real-world examples and mentoring skills to help their colleagues focus on what matters most to proposal evaluators and how to translate technical content into 'stories that stick'.

Learning Outcome 3: Marketing and Business Development staff will learn the key basics of non-verbal communication tactics such as body language, active listening, and silent team interactions that attract positive responses from selection panels. 

If you can’t make it on April 5, you can purchase the webinar in advance and watch at your convenience.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

Power Up Your PR Strategy through three dynamic sessions with Amanda Tower, MBA.  Participants will walk away with strategies to perform a communications audit, gain access to templates and resources to create engaging campaigns.

Session 1: PR is not marketing!

In this session, we start with the basics to define public relations and the areas of communications that impact your firm, as well as where PR fits within your marketing team. By learning the fundamental methods of public relations strategy, you’ll be able to determine which functions to bolster in-house and where you may need to outsource PR expertise. We’ll also discuss the most efficient way to ensure success from day one of hiring an agency or consultant. Participants will walk away with a checklist to perform a communications audit and due diligence plan for their firm.

Session 2: Internal Communication: Engage Employees and Build Trust

In the second session, we’ll discuss how to communicate your firm’s story with internal stakeholders and foster their confidence in communicating that message with clients. Many marketers are tasked with writing bios and “about” statements for proposals and websites, but often overlook how to get the most engaging content or where they can repurpose those stories. Learn how to engage employees in your PR strategy and foster participation in your campaigns. During this session, you’ll receive Amanda’s list of must-ask questions for every member of your firm to begin crafting engaging bios and thought leadership campaigns.

Session 3: Foster Relationships with your Clients, the Community and the Media

In this final session, our presenter will walk you through developing public trust and bolstering your firm’s brand reputation with an external communications campaign. Learn how to work with community groups, journalists and clients to research, implement and evaluate campaigns that tell stories about your projects, the people who created them, and those they impact. You’ll also get a template to begin planning your own project campaign with your clients.

Session 1: Content Development: How to Create and Repurpose Content That Resonates

There’s content all around you. You just have to be aware enough to see and find it, then develop, polish, and repurpose it. In this session, we’ll discuss best practices on how to develop client-focused content that educates your readers while establishing thought leadership. 

Learning Objectives:

• Develop your content generation strategy (internally and externally)
• Establish methods of developing content while juggling other time sensitive tasks
• Identify five ways to repurpose old content
• Determine how to find the best subject matter experts at your firm 

Session 2: Content Promotion: How to Spread the Word Without Being Annoying

In our industry, firms are often concerned about the frequency in which you share your content. In this session, we’ll discuss how to promote and share your client-focused content that feels like assistance rather than a nuisance. The channels of focus will be social media, email campaigns, and events. 

Learning Objectives:

• Create a content calendar that aligns with your availability and user behavior
• Identify traditional and non-traditional ways to share thought leadership
• Dive into the differences between social media channels

Session 3: The Guide to Content Analysis:  How to Generate Leads and Make a Case for Content Marketing

Once you create and share content, you have to measure it! It can be difficult to prove the impact and results of content marketing plan with the many touches required over the A/E/C lead cycle. In this session, we’ll discuss how you can draw direct lines from your campaign to the bottom line. We’ll also discuss how to make a case for content marketing that generate new contacts, advocates, collaborators, and business. 

Learning Objectives:

• Equip attendees with research to make a case for content marketing
• Share A/E/C content marketing success stories
• Explore data from social media and website analytics to track results and influence strategy

The B2B social media industry is constantly evolving. Start 2023 by choosing creativity and storytelling instead of becoming overwhelmed when managing your firm’s social media strategy. Join Meagan Camp, Chief Digital Strategist at The Modern Take, for a 90-minute webinar on January 25.

First, Meagan will go through the top 7 trends across social media and content creation in 2023 and discuss how they relate to B2B social media. Next, you’ll learn how to update your social media strategy and use new tools to ensure you’re working smarter, not harder to build your channels to reach your clients, peers, and beyond. Lastly, bring questions! There will be time at the end of the workshop for an AMA with Meagan. Included with your registration is a step-by-step guide to auditing your social media channels to get them in top shape for 2023!

If you can’t make it on January 25, you can purchase the webinar in advance and watch at your convenience.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

Not many children grow up dreaming of being a marketer in the A/E/C industries (yet). Many A/E/C marketers report that they fell into this business, without realizing its existence or feeling prepared to sell professional services. Presenter Jen McGovern, CPSM, completely understands that feeling: When a friend shared a job posting for a marketer at an engineering firm, her reaction was, “But I’m not an engineer!”

Ten years later, Jen still isn’t an engineer—but she has learned a lot about the wonderful world of professional services marketing. In this program, Jen will share stories and insight into common questions marketers wish they knew when they began (but were afraid to ask). During our webinar, you’ll learn:

• The history of professional services marketing
• How it differs from traditional marketing
• What skills are most needed for the profession and A/E/C industries
• How to use those skills to get prepared and succeed

Whether you’re new to the A/E/C industries, considering a career change, or looking for that intro class you wish you had in your first week, SMPS is here to help! 

If you can’t make it on November 17, you can purchase the webinar in advance and watch at your convenience.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

To grow and sustain business, A/E/C companies need marketers and business developers who think strategically and can help identify and win long-term work. Thats where Blueprints 3.0 comes into play.

Blueprints 3.0 is the perfect resource for firms and individual professionals and will help you:

• Choose possible career paths
• Advocate for your position
• Build and differentiate your firms brand
• Drive business development
• Recommend department roles and structures to leadership

Whats new and different in the updated version?

• Dynamic online platform tool with self-assessments tools
• Alignment with SMPS job board related to new skills and titles
• Exploration of career/growth pathways
• Expansion of marketing and business development roles in the A/E/C industries

SMPS thanks the SMPS Foundation for making this publication possible.

Is your marketing team constantly in reactionary mode? Are you climbing backwards uphill on every marketing campaign and proposal pursuit? Do you (and your team) feel you could get better results? If you answered “yes” to any of these questions, then it’s time for a marketing audit. Whether performed by staff or a consultant, a marketing audit should never be scary. It’s a great opportunity to examine what is and isn’t working for your brand and your staff. —And, if done right, a marketing audit can help lead to firm growth.

Are you ready to turn a marketing audit into a valuable tool for the entire firm? During this webinar, our presenter will help you get ready. Together we’ll explore:

• The elements of a marketing audit
• The benefits of a marketing audit for A/E/C firms
• Where to begin your marketing audit Helpful tips and tricks to make your audit work for you and your firm

If you can’t make it on October 20, you can purchase the webinar in advance and watch at your convenience.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!