
Catalog Advanced Search
-
Contains 3 Component(s), Includes Credits Includes a Live Web Event on 06/07/2023 at 2:00 PM (EDT)
The year is halfway over and before you sign off for summer vacation, spend a little time on your social media strategy. Join Meagan Camp of The Modern Take for a look at what’s trending in B2B social media and the best practices every marketer should use to make the most of the time they dedicate to creating content.
The year is halfway over and before you sign off for summer vacation, spend a little time on your social media strategy. Join Meagan Camp of The Modern Take for a look at what’s trending in B2B social media and the best practices every marketer should use to make the most of the time they dedicate to creating content.
First, let’s look at the trends. Where is social media providing the best value for firms? We will look at the top networks and see what hidden content opportunities are just waiting to be created by your firm. Next, Meagan will discuss realigning your strategy so you are set up for success through the end of the year. The further out you can begin planning that project announcement or a holiday campaign, the more time you leave to execute content the way you always wish you could. After the webinar, you’ll receive a social media toolkit to help you stay organized and on track with your content calendar.
If you can’t make it on June 7, you can purchase the webinar in advance and watch at your convenience.
Meagan Camp
CEO
The Modern Take
Meagan is the owner of The Modern Take, a digital agency in Dallas, TX. She started The Modern Take in 2017 after 15 years of being a professional writer and editor. Now she works in the A/E/C space and with firms around the country to create intentional and powerful story-driven social media strategies.
SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.
Per-Site Registration Fee*
SMPS Member Site Registration: $199
Nonmember Site Registration: $259
*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!
-
Register
- Non-member - $259
- Member - $199
- More Information
-
Register
-
Contains 3 Component(s), Includes Credits Includes a Live Web Event on 04/20/2023 at 2:00 PM (EDT)
In this engaging session, we'll talk about AI for AEC marketers. First, what is it? Next, where's this new technology going? And lastly, what do we need to be careful of? Get your feet wet with AI technology and join us for our expert panel discussion to unleash the power of AI in your marketing efforts! In this engaging session, we'll talk about AI for AEC marketers. First, what is it? Next, where's this new technology going? And lastly, what do we need to be careful of? Get your feet wet with AI technology and join us for our expert panel discussion to unleash the power of AI in your marketing efforts! Panelists include Kristin Kautz (JAM Idea Agency), Greg Ross-Munro (Sourcetoad), Thiago da Costa (Toric), and Brent Britton (CoreX Legal). The session will be moderated by Troy Parkinson (SagePresence).
In this engaging session, we'll talk about AI for AEC marketers. First, what is it? Next, where's this new technology going? And lastly, what do we need to be careful of? Get your feet wet with AI technology and join us for our expert panel discussion to unleash the power of AI in your marketing efforts!
Panelists include Kristin Kautz (JAM Idea Agency), Greg Ross-Munro (Sourcetoad), Thiago da Costa (Toric), and Brent Britton (CoreX Legal). The session will be moderated by Troy Parkinson (SagePresence).
If you can’t make it on April 20, you can purchase the webinar in advance and watch at your convenience.
Special thank you to ProjectMark for bringing together this panel of leaders.
Troy Parkinson (Moderator)
Facilitator
SagePresence
As a speaker and facilitator, Troy shares his down-to-earth approach with clients throughout the United States and internationally. In his 20 years in the film industry, he has produced television series for Discovery Health and History Channel and also served as Director of Production for the Minnesota Film Commission, promoting Minnesota cities and venues to companies like Disney, HBO, and Netflix. During his tenure with SagePresence, Troy has coached and trained companies to over $5 Billion in project wins, helping individuals and teams increase their confidence and communication skills for live, virtual, and hybrid presentations. He has also attended numerous local, regional, and national SMPS, AIA, ACEC, DBIA, and AGC industry conferences and events.
Thiago da Costa
CEO and Founder
Toric
Thiago da Costa is an entrepreneur best known for founding Lagoa, a cloud-based 3D visualization software acquired by Autodesk in 2014, and presently Toric, a cloud-based, no-code data platform that enables construction companies to interact with their data and perform extensive analysis.
His significant expertise in designing, building and launching products led to his success in raising venture capital and negotiating competitive M&As. With a propensity for identifying opportunities, the insight to identify a compelling vision, and an uncanny ability to empower teams that enable and inspire individuals, he has quickly become a leading authority in the AECO data analytics space, cultivating an impressive following of industry peers and partners.
Specialties include SaaS Products and technology, startups, and building core teams that deliver. He thrives on data analytics and real-time collaborative software architectures. His experience encompasses a broad range of 3D industries (Visual Effects, Games, Mechanical CAD, Cloud Platforms). Fluent in English, Portuguese and French, he has conducted business in the US, Canada, and Europe. His roles include managing global teams spanning North America, Europe, and Asia.
Greg Ross- Munro
CEO and Founder
Souretoad
Greg is the founder and CEO of Sourcetoad, a customer application development that builds mobile and web applications for companies who want to make a dent in the world.
Founded in 2008, Sourcetoad has grown to 65 employees and has support centers on three continents. They have built systems for clients like Viking Cruises, Jackson Hewitt, Procter and Gamble, Luxottica, the US Special Forces, and dozens of startups.
Greg is also the author of Herding Cats and Coders, a guide to software development for non-techies.
He has a passion for Startups, squash, and scotch, and would be happy to talk at length about any one of them.
Kristin Kautz, CPSM
Partner
JAM Idea Agency
Kristin Kautz is a CPSM and received the 40-Under-40 Award from Building Design and Construction in their inaugural year. She received her degree in Art and Political Science from Trinity University (San Antonio) and has spent the past 25 years in marketing and business development for non-profit, corporate, business-to-business, and customer service firms.
She is the currently a Partner at JAM Idea Agency. She was most recently the Director of Corporate Marketing at LJA Engineering, overseeing marketing, BD, and events for 1300 personnel across 45 offices with a marketing budget of $18 Million. Her career included Director of Marketing and Public Relations for the Georgia O’Keeffe Museum; Director of Corporate Marketing at Jones|Carter; Partner and Director of Marketing with PhiloWilke Partnership; Senior Associate and Director of Marketing for Bermello, Ajamil and Partners; and, Marketing Professional at Hellmuth Obata + Kassabaum (HOK).
She has been active in SMPS for the past 20 years including: 2016 Marketing Excellence Award from SMPS Houston; Earned CPSM; Houston Chapter Board as Membership Director 2014-2016; Mentor; Programs Committee; Business Development Roundtable; Presenter at multiple past conferences (national, regional, and chapter education events); Design awards winner; and Chapter Diamond Sponsor.Brent Britton
Founder and Chairman
CoreX Legal
Brent Britton is the Founding Partner of Core X Legal. Since the early 1990’s Brent C.J. Britton has been assisting entrepreneurs and technology companies of all sizes in corporate and intellectual property transactions. A dot-com era Silicon Valley veteran, Britton’s legal career has included tours of duty in several major firms in San Francisco, New York City, and Tampa. In his third year out of law school, Britton founded the noted San Francisco technology law firm, Britton, Silberman & Cervantez, LLP, which was later acquired by Thelen Reid & Priest, LLP. Britton has been a prominent voice for the cultivation of Tampa’s entrepreneurial ecosystem while maintaining strong roots in the San Francisco Bay Area’s emerging companies community.
Britton’s clients range from startups to international conglomerates in the fields of digital media and software development, video games, AI, virtual reality, data analytics, education, mechanical devices, entertainment, telecommunications, healthcare, cybersecurity, blockchain, and cryptocurrency. Britton’s legal work covers a full range of services of value to technology companies, such as corporate formation, venture funding, technology licensing and transactions, intellectual property strategy and prosecution (patents, copyrights, trademarks, and trade secrets), due diligence and auditing, innovation lifecycle management, mergers & acquisitions, website policies and terms of service, sweepstakes and gambling rules and procedures, privacy, data security, GDPR, employment agreements, responding to employee claims of hostile workplace or wrongful termination, digital token sales, and a broad spectrum of regulatory advice.
While in law school in the early 90’s, Britton was the founding Editor in Chief of the B.U. School of Law Journal of Science and Technology Law, and he also clerked for the Electronic Frontier Foundation. A former computer scientist and software engineer, Britton is the only lawyer who holds a graduate degree from the MIT Media Laboratory. Alongside his Master of Science from MIT, Britton also holds a Bachelor of Arts in computer science from the University of Maine and a Juris Doctor from the Boston University School of law. Britton is admitted to practice law in California, New York, and Florida. He has been an adjunct professor of Creativity and Innovation at the University of South Florida and the University of Tampa. He is the co-founder of several startups, and he writes and speaks frequently on entrepreneurship, creativity, ethics, and the philosophy of happiness and success. Britton’s book, “Ownability,” an introduction to intellectual property law, is available on amazon.com.
SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.
Per-Site Registration Fee*
SMPS Member Site Registration: $199
Nonmember Site Registration: $259
*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!
-
Register
- Non-member - $259
- Member - $199
- More Information
-
Register
-
Contains 3 Component(s) Includes Multiple Live Events. The next is on 04/11/2023 at 12:00 PM (EDT)
Podcasting is one of the fastest growing mediums in today’s world. However, few podcasts truly meet the needs of their intended audiences and stand the test of time. In this course, you’ll learn everything you need to know about podcasting to either get your existing podcast back on track or make an informed decision if podcasting is right for you and/or your firm.
Podcasting is one of the fastest growing mediums in today’s world. However, few podcasts truly meet the needs of their intended audiences and stand the test of time. In this course, you’ll learn everything you need to know about podcasting to either get your existing podcast back on track or make an informed decision if podcasting is right for you and/or your firm.
Module 1: Let’s Make a Game Plan: Know Your Why, When, What, and Who
There are plenty of reasons to start a podcast. They’re fun, popular, and create opportunities and audiences that are unique. There are also a few reasons not to start a podcast. In this module we’ll go through the pros and cons of podcasting and identify your target audience and hosting dynamics.
Learning Objectives:
- Establish the need your podcast meets/will meet (value proposition)
- Identify target audience
- Understand podcasting statistics
- Identify your podcast structure and game plan (worksheet)
Module 2: The How. The Technology and Equipment You’ll Need to Succeed
After we have established why we want to start a podcast and who our target audience is, we can dig in the details of how a podcast can be recorded, edited, and dispersed. This module digs into the available technology, how to budget for a podcast, and the resources you will and won’t need depending on the goals you’ve set for your podcast.
Learning Objectives:
- Understand the technology and equipment available for podcasters
- Learn how to distinguish between the features you need and don’t need
- Establish a baseline budget for podcasting
- Dive into the differences between social media channels
- Decide how much time you’re willing and able to spend on a podcast
Module 3: Now What? How to Maintain your Podcast and Measure its Success
Getting your podcast up and running is the most exciting part of the process but the maintenance is what will help your podcast stand the test of time and truly succeed. Most podcasts don’t make it past a year, and there’s a reason-they’re hard to maintain! Successful podcasts require consistency, dedication, and a lot of heart. Aside from a long-lasting podcast we’ll also discuss several metrics that you can use to determine the success of your show. We’ll also touch on the various platforms available to you to promote your podcast alongside the types of content that can be generated from existing episodes.
Learning Objectives:
- Create a podcast maintenance plan
- Understand the best ways to promote and re-use existing content
- Understand relevant metrics and which to pay attention to and why
- Explore data from social media and website analytics to track results and influence strategy
Keelin Cox
Owner, Adiuvo Marketing
Adiuvo Marketing
Keelin is a creative thinker and problem solver with a focus on thoughtful interactions throughout the A/E/C industry. She is invested in marketing efforts that produce smart strategies and help her teams serve their communities. She is the owner of Adiuvo Marketing and the host of the AEC Marketeer podcast that explores A/E/C marketing and beyond.
-
Register
- Non-member - $259
- Member - $159
- More Information
-
Contains 3 Component(s), Includes Credits Includes a Live Web Event on 04/05/2023 at 2:00 PM (EDT)
There are power differentials at play between those that write proposals and those that read them. AEC firms often overlook the fact that evaluators on the receiving end of our quals and approaches are nuanced, imperfect human beings—just like us. By embracing this we have an opportunity to produce resonant, authentic content that plows over the stiff, overly formal business-speak that has dominated the procurement world for far too long.
There are power differentials at play between those that write proposals and those that read them. AEC firms often overlook the fact that evaluators on the receiving end of our quals and approaches are nuanced, imperfect human beings—just like us. By embracing this we have an opportunity to produce resonant, authentic content that plows over the stiff, overly formal business-speak that has dominated the procurement world for far too long. In this presentation we will cover three key areas of concern:
- Selection Committee Psychology
- Three Critical and Woefully Undervalued Proposal Sections
- The Subtle, Yet Powerful Nuances of a Successful Interview
Learning Outcome 1: Proposal Coordinators will learn easy-to-follow templated steps to create tailored proposal content that resonates with selection committees and factors in psychological biases.
Learning Outcome 2: Marketers will come away equipped with real-world examples and mentoring skills to help their colleagues focus on what matters most to proposal evaluators and how to translate technical content into 'stories that stick'.
Learning Outcome 3: Marketing and Business Development staff will learn the key basics of non-verbal communication tactics such as body language, active listening, and silent team interactions that attract positive responses from selection panels.
If you can’t make it on April 5, you can purchase the webinar in advance and watch at your convenience.
Allison Tivnon
Senior Marketing Strategist
Middle of Six
Allison Tivnon is a Senior Marketing Strategist at Middle of Six, an A/E/C marketing consultancy. She has dedicated her career to city and regional planning—partnering with Cities, Counties, regional governments, DOTs, and others on behalf of urban planners, architects, general contractors, transportation engineers, economists, and policy analysts. She presents at events, conferences, and in webinars for the Society of Marketing Professional Services (SMPS), the American Council of Engineering Companies (ACEC), and the Association of General Contractors (AGC). Allison is also the author of Marketing at Low Tide: How to Recession-Proof Your Marketing Department. Outside of work, she serves as a City Councilor for the city of Beaverton, Oregon.
SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.
Per-Site Registration Fee*
SMPS Member Site Registration: $199
Nonmember Site Registration: $259
*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!
-
Register
- Non-member - $259
- Member - $199
- More Information
-
Contains 3 Component(s)
Power Up Your PR Strategy through three dynamic sessions with Amanda Tower, MBA. Participants will walk away with strategies to perform a communications audit, gain access to templates and resources to create engaging campaigns.
Power Up Your PR Strategy through three dynamic sessions with Amanda Tower, MBA. Participants will walk away with strategies to perform a communications audit, gain access to templates and resources to create engaging campaigns.
Session 1: PR is not marketing!
In this session, we start with the basics to define public relations and the areas of communications that impact your firm, as well as where PR fits within your marketing team. By learning the fundamental methods of public relations strategy, you’ll be able to determine which functions to bolster in-house and where you may need to outsource PR expertise. We’ll also discuss the most efficient way to ensure success from day one of hiring an agency or consultant. Participants will walk away with a checklist to perform a communications audit and due diligence plan for their firm.
Session 2: Internal Communication: Engage Employees and Build Trust
In the second session, we’ll discuss how to communicate your firm’s story with internal stakeholders and foster their confidence in communicating that message with clients. Many marketers are tasked with writing bios and “about” statements for proposals and websites, but often overlook how to get the most engaging content or where they can repurpose those stories. Learn how to engage employees in your PR strategy and foster participation in your campaigns. During this session, you’ll receive Amanda’s list of must-ask questions for every member of your firm to begin crafting engaging bios and thought leadership campaigns.
Session 3: Foster Relationships with your Clients, the Community and the Media
In this final session, our presenter will walk you through developing public trust and bolstering your firm’s brand reputation with an external communications campaign. Learn how to work with community groups, journalists and clients to research, implement and evaluate campaigns that tell stories about your projects, the people who created them, and those they impact. You’ll also get a template to begin planning your own project campaign with your clients.
Amanda Tower, MBA
Founder & Creative Director
A Tower Public Relations
Amanda founded A Tower Public Relations, a communications consulting practice based in Dallas, Texas, after more than 15 years as a writer, editor and content marketing strategist. She led global communications for an international hospitality architecture and interior design firm, directing PR activities for eight global offices and over 150 active projects at any given time. Now she helps A/E/C firms to create story-driven communication campaigns using design-thinking methodology and user-centric approach.
-
Register
- Non-member - $259
- Member - $159
- More Information
-
Register
-
Contains 3 Component(s)
There are many ways to earn a client’s trust and loyalty to generate new and repeat business. One way to build that trust is through client-focused content. In its most basic form, thought leadership content should effectively help, educate, advocate and/or confirm your audience. In this three-part course, we’ll discuss strategies to develop, share, and (most importantly) measure content that generates sales-qualified leads for your firm.
Session 1: Content Development: How to Create and Repurpose Content That Resonates
There’s content all around you. You just have to be aware enough to see and find it, then develop, polish, and repurpose it. In this session, we’ll discuss best practices on how to develop client-focused content that educates your readers while establishing thought leadership.
Learning Objectives:
- Develop your content generation strategy (internally and externally)
- Establish methods of developing content while juggling other time sensitive tasks
- Identify five ways to repurpose old content
- Determine how to find the best subject matter experts at your firm
Session 2: Content Promotion: How to Spread the Word Without Being Annoying
In our industry, firms are often concerned about the frequency in which you share your content. In this session, we’ll discuss how to promote and share your client-focused content that feels like assistance rather than a nuisance. The channels of focus will be social media, email campaigns, and events.
Learning Objectives:
- Create a content calendar that aligns with your availability and user behavior
- Identify traditional and non-traditional ways to share thought leadership
- Dive into the differences between social media channels
Session 3: The Guide to Content Analysis: How to Generate Leads and Make a Case for Content Marketing
Once you create and share content, you have to measure it! It can be difficult to prove the impact and results of content marketing plan with the many touches required over the A/E/C lead cycle. In this session, we’ll discuss how you can draw direct lines from your campaign to the bottom line. We’ll also discuss how to make a case for content marketing that generate new contacts, advocates, collaborators, and business.
Learning Objectives:
- Equip attendees with research to make a case for content marketing
- Share A/E/C content marketing success stories
- Explore data from social media and website analytics to track results and influence strategy
Danielle Gray, MBA
Founder/ CEO
DG Marketing Company
Known for her relatability and humor, Danielle Gray challenges her audience to reconnect with what make them human. As a keynote speaker and host, she fuses vulnerability with applicable tactics to make a lasting impression on her audience. Her goal is to empower each person to not just be a better businessperson, but to also be a better human. Her keynote topics include marketing, branding, passion, authenticity and inclusion.
As Founder/CEO of DG Marketing Company, she helps firms develop thoughtful and outside-the-box strategies that are equally authentic and effective. She blends her marketing experience in AEC with her strategic experience as a CEO to help her clients explore marketing initiatives that ultimately generate new business.
Danielle is a former Division I Basketball Player at Jacksonville University in Jacksonville, Florida and holds both a Bachelor's in Marketing and MBA from the institution. She resides in Atlanta, Georgia with her partner and three dogs. She also serve as CEO of the CBD company, Unoia that sells both human and pet CBD products.
-
Register
- Non-member - $259
- Member - $159
- More Information
-
Contains 3 Component(s), Includes Credits
The B2B social media industry is constantly evolving. Start 2023 by choosing creativity and storytelling instead of becoming overwhelmed when managing your firm’s social media strategy. Join Meagan Camp, Chief Digital Strategist at The Modern Take, for a 90-minute webinar on January 25.
The B2B social media industry is constantly evolving. Start 2023 by choosing creativity and storytelling instead of becoming overwhelmed when managing your firm’s social media strategy. Join Meagan Camp, Chief Digital Strategist at The Modern Take, for a 90-minute webinar on January 25.
First, Meagan will go through the top 7 trends across social media and content creation in 2023 and discuss how they relate to B2B social media. Next, you’ll learn how to update your social media strategy and use new tools to ensure you’re working smarter, not harder to build your channels to reach your clients, peers, and beyond. Lastly, bring questions! There will be time at the end of the workshop for an AMA with Meagan. Included with your registration is a step-by-step guide to auditing your social media channels to get them in top shape for 2023!
If you can’t make it on January 25, you can purchase the webinar in advance and watch at your convenience.
Meagan Camp
CEO
The Modern Take
Meagan is the owner of The Modern Take, a digital agency in Dallas, TX. She started The Modern Take in 2017 after 15 years of being a professional writer and editor. Now she works in the A/E/C space and with firms around the country to create intentional and powerful story-driven social media strategies.
SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.
Per-Site Registration Fee*
SMPS Member Site Registration: $199
Nonmember Site Registration: $259
*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!
-
Register
- Non-member - $259
- Member - $199
- More Information
-
Register
-
Contains 3 Component(s), Includes Credits
Whether you’re new to the A/E/C industries, considering a career change, or looking for that intro class you wish you had in your first week, SMPS is here to help! During our webinar, you’ll learn: The history of professional services marketing How it differs from traditional marketing What skills are most needed for the profession and A/E/C industries How to use those skills to get prepared and succeed
Not many children grow up dreaming of being a marketer in the A/E/C industries (yet). Many A/E/C marketers report that they fell into this business, without realizing its existence or feeling prepared to sell professional services. Presenter Jen McGovern, CPSM, completely understands that feeling: When a friend shared a job posting for a marketer at an engineering firm, her reaction was, “But I’m not an engineer!”
Ten years later, Jen still isn’t an engineer—but she has learned a lot about the wonderful world of professional services marketing. In this program, Jen will share stories and insight into common questions marketers wish they knew when they began (but were afraid to ask). During our webinar, you’ll learn:
- The history of professional services marketing
- How it differs from traditional marketing
- What skills are most needed for the profession and A/E/C industries
- How to use those skills to get prepared and succeed
Whether you’re new to the A/E/C industries, considering a career change, or looking for that intro class you wish you had in your first week, SMPS is here to help!
If you can’t make it on November 17, you can purchase the webinar in advance and watch at your convenience.
Jen McGovern, CPSM
Mid-Atlantic Regional Marketing Manager, VHB
Jen McGovern, CPSM, senior regional marketing manager, oversees the marketing efforts for VHB’s mid-Atlantic region. With a background as an editor and copywriter, Jen fell into the A/E/C industry in 2012 and found a passion for proposals and infrastructure projects. A prolific author and presenter, Jen is a past-president of SMPS Washington, DC and was named the 2022 SMPS Chapter President of the Year. She also serves on the Editorial Committee for Marketer, as well as the national Certification Committee. She achieved her Certified Professional Services Marketer (CPSM) designation in 2015.
SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.
Per-Site Registration Fee*
SMPS Member Site Registration: $199
Nonmember Site Registration: $259
*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!
-
Register
- Non-member - $259
- Member - $199
- More Information
-
Contains 3 Component(s)
Blueprints, our most popular publication, has been updated with new content and includes an online, interactive component. Why was it updated? SMPS first published Blueprints in 2012. Since then, a lot has changed in the A/E/C and business world.
To grow and sustain business, A/E/C companies need marketers and business developers who think strategically and can help identify and win long-term work. Thats where Blueprints 3.0 comes into play.
Blueprints 3.0 is the perfect resource for firms and individual professionals and will help you:
- Choose possible career paths
- Advocate for your position
- Build and differentiate your firms brand
- Drive business development
- Recommend department roles and structures to leadership
Whats new and different in the updated version?
- Dynamic online platform tool with self-assessments tools
- Alignment with SMPS job board related to new skills and titles
- Exploration of career/growth pathways
- Expansion of marketing and business development roles in the A/E/C industries
SMPS thanks the SMPS Foundation for making this publication possible.
-
Register
- Non-member - $249
- Member - $99
- More Information
-
Contains 3 Component(s), Includes Credits
Is your marketing team constantly in reactionary mode? Are you climbing backwards uphill on every marketing campaign and proposal pursuit? Do you (and your team) feel you could get better results? If you answered “yes” to any of these questions, then it’s time for a marketing audit. Whether performed by staff or a consultant, a marketing audit should never be scary. It’s a great opportunity to examine what is and isn’t working for your brand and your staff. —And, if done right, a marketing audit can help lead to firm growth.
Is your marketing team constantly in reactionary mode? Are you climbing backwards uphill on every marketing campaign and proposal pursuit? Do you (and your team) feel you could get better results? If you answered “yes” to any of these questions, then it’s time for a marketing audit. Whether performed by staff or a consultant, a marketing audit should never be scary. It’s a great opportunity to examine what is and isn’t working for your brand and your staff. —And, if done right, a marketing audit can help lead to firm growth.
Are you ready to turn a marketing audit into a valuable tool for the entire firm? During this webinar, our presenter will help you get ready. Together we’ll explore:
- The elements of a marketing audit
- The benefits of a marketing audit for A/E/C firms
- Where to begin your marketing audit Helpful tips and tricks to make your audit work for you and your firm
If you can’t make it on October 20, you can purchase the webinar in advance and watch at your convenience.
Pamela Conine, CPSM
Senior Consultant, Shaffer Creative
Pamela Conine, CPSM, is a senior consultant with Shaffer Creative. As someone who remembers marketing before the digital age, she has accumulated a complete range of marketing experience from planning to implementation.
Pam is an innovative leader with the expertise to enhance corporate image and develop new business through marketing communication strategies. With a keen eye for detail and a high level of organization, she sees the big picture while having the proficiency to develop tactics required to attain results.
Pam has served as a past-president of SMPS Fort Worth and co-chair for the Society's Southern Regional Conference in 2017. She has also served on multiple committees for local non-profit organizations.
Prior to joining Shaffer Creative, she developed an extensive and varied 25-year career in marketing management for architectural and engineering firms, not-for-profit cultural institutions, and a consumer financial entity. Pam holds a Master of Business Administration, and master’s and bachelor’s degrees in theater.
SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.
Per-Site Registration Fee*
SMPS Member Site Registration: $199
Nonmember Site Registration: $259
*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!
-
Register
- Non-member - $259
- Member - $199
- More Information