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  • Beyond Charts and Graphs: Inspire Action with Data Visualizations
    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 07/24/2025 at 2:00 PM (EDT)

    Data doesn't just talk; it shouts. From proposals to project recommendations, the clearer the message, the better. But let's face it, we've all been lost in a sea of confusing charts and overcrowded slides. This session is your lifeline. Discover how to turn complex data into captivating visuals that speak volumes by embracing the power of white space, integrating words wisely, and decluttering like a pro. Explore strategies to collaborate closely with technical experts, gain their support, and leverage their expertise to motivate your audience into action. Get ready to supercharge your data stories for social media, proposals, and interviews.

    Data doesn't just talk; it shouts. From proposals to project recommendations, the clearer the message, the better. But let's face it, we've all been lost in a sea of confusing charts and overcrowded slides. This session is your lifeline.

    Discover how to turn complex data into captivating visuals that speak volumes by embracing the power of white space, integrating words wisely, and decluttering like a pro. Explore strategies to collaborate closely with technical experts, gain their support, and leverage their expertise to motivate your audience into action. Get ready to supercharge your data stories for social media, proposals, and interviews.

    Key Outcomes:

    1. Learn how to tell a story that inspires action using data visualization
    2. Discover how to drive your audience to take a specific action with the data you share
    3. Distinguish key differences between designing for a presentation versus a document
    4. Highlight the level of detail required for document vs presentation. 
    5. Explore the opportunities and pitfalls with each medium

    Tully Mahoney

    Storytelling Strategist

    Page

    With expertise in crafting compelling narratives that engage diverse audiences, Tully blends creative flair with a keen eye for detail to develop impactful content across platforms. Her work includes award-winning podcast production, content development, and copyediting large-scale documents, all while enhancing brand voices and driving audience engagement. Tully also supports data visualization efforts by transforming complex information into clear, actionable insights through engaging storytelling.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • Blueprint for Impactful Events: Turning Every Gathering into a Growth Engine
    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 06/26/2025 at 2:00 PM (EDT)

    In A/E/C, events are far more than hospitality. They’re strategic touchpoints that can accelerate relationships, strengthen your brand, and fill the project pipeline. Join a trio of veteran SMPS professionals as they reveal how to architect experiences that captivate audiences and advance firm goals. You’ll leave with a practical playbook you can apply to lunch-and-learns, client appreciation mixers, industry conferences, and everything in between.

    In A/E/C, events are far more than hospitality. They’re strategic touchpoints that can accelerate relationships, strengthen your brand, and fill the project pipeline. Join a trio of veteran SMPS professionals as they reveal how to architect experiences that captivate audiences and advance firm goals. You’ll leave with a practical playbook you can apply to lunch-and-learns, client appreciation mixers, industry conferences, and everything in between.

    Discover how to turn complex data into captivating visuals that speak volumes by embracing the power of white space, integrating words wisely, and decluttering like a pro. Explore strategies to collaborate closely with technical experts, gain their support, and leverage their expertise to motivate your audience into action. Get ready to supercharge your data stories for social media, proposals, and interviews.

    Key Outcomes:

    1. Fast-Track Efficiencies: Grab a toolkit of quick-win tactics and smart tech shortcuts that streamline planning and let you spend more time cultivating client relationships
    2. Strategy-to-ROI Framework: Master a holistic planning model that ties every event decision to pursuit goals, clear KPIs, and measurable business results your principals will appreciate
    3. Engagement & Storytelling Mastery: Learn interactive design, live-content, and visual storytelling techniques that captivate attendees, turn them into brand advocates, and extend your reach long after the event ends

    Bernice R. Bako, FSMPS, CPSM, MBA

    Director of Marketing, Global Development | SMPS Past President

    Turner Construction Company

    “Events no matter the size, from five people to 400 people, are the platform where relationships start.” This is the mantra that Bernice has lived by for over 30 years in marketing, event strategy, and leadership within the A/E/C industry. As director of marketing for global development at Turner Construction Company, Bernice oversees marketing initiatives across aviation, healthcare, pharma, industrial, sports, and data center market segments. Her ability to craft meaningful networking opportunities extends to her work with Turner’s national trade show strategies and her leadership in promoting Turner's brand across major conferences. As SMPS president and board member (2021–2023), Bernice was instrumental in driving the Society’s five-year strategic plan and fostering collaboration among industry leaders. Bernice holds an MBA in marketing and continues to mentor marketing professionals, empowering them to excel in event planning, branding, and strategic communication.

    Ruth Millward

    Partner

    Millward and Millward LLC, Graphic Design and Communications

    Ruth first created large scale graphics while earning a master’s degree at the Basel School of Design in Switzerland. This work seemed so fascinating to her that as a college design professor, she began teaching it a few years later. Since co-founding Millward and Millward, she has enjoyed producing event-related graphics for architects, engineers, and contractors. For Ruth there’s magic in experiencing graphic design live, at exciting venues filled with people enjoying themselves while learning. Whether her firm is designing for international branding corporations or local start-ups, the uses of color, composition, photography, and typography are similar: exploring traditional and new ways of visually communicating marketing themes to in-person audiences. Ruth was featured in Reinventing the Event and in Successful Tradeshow Exhibiting, an SMPS webinar and an in-person presentation about the subject.

    Nichole D. Petersen, CPSM

    Director of Marketing | SMPS Connecticut Past President

    Flow Tech, Inc.

    Nichole Petersen is a seasoned marketing leader and event strategist dedicated to creating unforgettable experiences. As the director of marketing at Flow Tech, she drives brand strategy, customer engagement, and company culture through dynamic marketing initiatives and events. From growing Flow Tech’s signature Flowtoberfest from a 50-person gathering to a 230-person experience, to executing Demo Day, an award-winning interactive learning and networking event, Nichole knows how to turn ordinary gatherings into extraordinary moments. A longtime SMPS Connecticut member and volunteer, Nichole has played a key role in planning and executing numerous SMPS programs, socials, and educational events. In 2019 she co-founded the Win More Work Summit, a premier learning experience for A/E/C professionals. Nichole thrives on the magic of event creation—whether designing an engaging theme, fostering meaningful connections, or ensuring every detail contributes to a seamless experience.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • AI Governance Policy Bundle: Templates + AI Webinars
    Contains 14 Component(s)

    Are you responsible for developing an AI policy within your A/E/C firm? The SMPS AI Governance Policy provides a ready-to-implement governance framework designed specifically for AEC firms, ensuring they can adopt AI confidently and responsibly. This also includes three AI specific online learning on-demand webinars.

    Are you responsible for developing an AI policy within your A/E/C firm? 
    The SMPS AI Governance Policy provides a ready-to-implement governance framework designed specifically for AEC firms, ensuring they can adopt AI confidently and responsibly. 

    About the AEC.AI Governance Policy

    AI is rapidly reshaping the architecture, engineering, and construction (AEC) industry, offering unprecedented opportunities for innovation and efficiency. However, as firms integrate AI into design, project management, and marketing, they must navigate ethical, legal, and strategic challenges.

    This comprehensive, industry-specific framework helps AEC firms:

    • Ensure Ethical & Responsible AI Use – Promote transparency, fairness, and accountability
    • Protect Intellectual Property – Clearly define AI-generated content ownership
    • Enhance Data Security & Privacy – Safeguard confidential firm and client data
    • Stay Compliant with Regulations – Align with GDPR, CCPA, and AI copyright/IP laws
    • Mitigate AI-Related Risks – Reduce bias, misinformation, and legal exposure
    • Leverage AI for Business Growth – Harness AI to drive innovation and efficiency

    AEC Firm AI Governance Policy Templates include:

    • Overview
    • Operations and Administration
    • Marketing and Business Development
    • IT and Technology Department
    • Human Resources Department
    • Finance Department

    Each template is provided in both Microsoft Word and Adobe PDF.


    AI On-Demand Webinars included in this bundle:

    1. How To Accelerate Your Content Development Process With AI Tools | Danielle Gray, MBA | On-Demand

    Developing content has been a task many marketers believe in, but don’t often have time for in their workday. From brainstorming and writing to editing and sharing, content development can seem daunting while proposals are flying out the door. Luckily, there’s a way to accelerate each stage of your content process using AI tools. In this session, we’ll discuss how and where we can save time (and brain power) to effectively create client-focused content that produces results and generates leads.

    2. Integrating AI Into Business Development | Scott R. Steiding | On-Demand

    For many A/E/C professionals, business development isn’t the number-one priority. Project deliverables and deadlines, as well as the need to build business, never go away. Wouldn’t it be great to have additional resources to help provide insight, improve efficiency, and manage lead generation?

    This webinar will equip business developers with the knowledge and tools needed to be more efficient. During this on-demand session, discover how to effectively integrate AI into your BD strategy.

    3. How to Implement Your AI Governance Policy | Christopher Penn | Available on April 1, 2025

    This session will help guide you through the development and distribution of your customized AI Governance Policy for your A/E/C Firm.

  • AI Governance Policy: Standard Templates
    Contains 12 Component(s)

    Are you responsible for developing an AI policy within your A/E/C firm? The SMPS AI Governance Policy provides a ready-to-implement governance framework designed specifically for AEC firms, ensuring they can adopt AI confidently and responsibly.

    Are you responsible for developing an AI policy within your A/E/C firm? 
    The SMPS AI Governance Policy provides a ready-to-implement governance framework designed specifically for AEC firms, ensuring they can adopt AI confidently and responsibly. 

    About the AEC.AI Governance Policy

    AI is rapidly reshaping the architecture, engineering, and construction (AEC) industry, offering unprecedented opportunities for innovation and efficiency. However, as firms integrate AI into design, project management, and marketing, they must navigate ethical, legal, and strategic challenges.

    This comprehensive, industry-specific framework helps AEC firms:

    • Ensure Ethical & Responsible AI Use – Promote transparency, fairness, and accountability
    • Protect Intellectual Property – Clearly define AI-generated content ownership
    • Enhance Data Security & Privacy – Safeguard confidential firm and client data
    • Stay Compliant with Regulations – Align with GDPR, CCPA, and AI copyright/IP laws
    • Mitigate AI-Related Risks – Reduce bias, misinformation, and legal exposure
    • Leverage AI for Business Growth – Harness AI to drive innovation and efficiency

    AEC Firm AI Governance Policy Templates include:

    • Overview
    • Operations and Administration
    • Marketing and Business Development
    • IT and Technology Department
    • Human Resources Department
    • Finance Department

    Each template is available in both Microsoft Word and editable PDF.

  • Exclusive CPSM Learning Series
    Contains 3 Component(s)

    This three-part series is dedicated to CPSMs only. Sessions include: Anticipate Tomorrow: Megatrends Impacting the Design & Construction Industry, From Insights to Impact: Proven Tactics for Social Media Success, and Conversation & Considerations: Mergers and Acquisitions.

    CPSMs, you asked for it—and we listened! After receiving great content ideas from the CPSM community in early 2024, SMPS has created an exclusive program to meet your needs with the top topics requested.

    At SMPS, our goal is to provide you with lifelong learning and skills that matter to you, your career, and your firm.  This first series includes three virtual programs and aligns with the six domains of practice.

    Session 1: Anticipate Tomorrow: Megatrends Impacting the Design & Construction Industry

    Design and construction firm leaders need to continually scan their environments to uncover trends that will impact their vertical markets, clients, and firms directly. For CPSMs, this is a way to transform your company through marketing leadership, no matter your role.  

    This program, inclusive of a Q&A portion, will cover many of the trends or potential trends that are currently affecting design and construction firms - or are coming in the near future. This presentation captures more than two dozen of these megatrends and interprets them for AEC professionals and is continually updated to capture changes and disruptions in the market space. 

    Speaker:
    Scott Butcher, FSMPS, CPSM 
    Managing Director, Strategic Growth Advisory 
    Stambaugh Ness 

    Session 2: From Insights to Impact: Proven Tactics for Social Media Success

    A lot has changed since Holly Bolton, FSMPS, CPSM, Dana Lancour, FSMPS, CPSM, and Adam Kilbourne, FSMPS, CPSM researched and wrote the 2011 SMPS Foundation whitepaper, The Client’s Use of Social Media and Social Networking. Yet while new tools, platforms, and challenges continue to emerge, certain human tendencies remain. Understanding those tendencies will help you develop content and posts that connect with your audience and support your goals.  

    Join your CPSM peers as Holly shares five science-backed strategies to increase the impact of your content, whether through social media or other marketing communications tactics. To learn more about effective strategies currently in play, you’ll then hear from the three 2024 MCA Awards of Excellence winners in the Social Media category who will share their winning and successful projects, project goals, and included campaign elements.  

    Post program, you’ll walk away better informed on successful marketing practices with strategies to increase content impact. 

    Speakers: 
    Holly Bolton, FSMPS, CPSM (she/her) 
    Owner, 3chord Marketing 

    Dana Ramsey, CPSM (she/her) 
    Senior Associate / Marketing Director 
    HBG Design 

    Tully Mahoney (she/her)  
    Storytelling Content Coordinator 
    Page  

    Joyce Watson, CPSM 
    Principal | Marketing 
    Cleary Zimmermann Engineers 

     Session 3: Conversation & Considerations: Mergers and Acquisitions

    Mergers and Acquisitions (M&A) are becoming a much more common form of growth strategy for firms. Join your CPSM peers as Jennifer Danforth, CPSM, senior associate and proposal director at Woolpert, shares considerations and lesson learned through Woolpert’s 14 acquisitions during the last five years. Join us online as Julie Huval, FSMPS, CPSM, leads the interactive and lively discussion.  

    During this online program, CPSMs will learn: 

    • What questions to ask for long-term success during and after a M&A 
    • How documenting firm processes leads to better integration 
    • Why using team/firm metrics is the best form of persuasion 
    • Tips on keeping your team focused and engaged 
    • How supporting M&A activities benefits your career 

    Speakers: 

    Jennifer Danforth, CPSM 
    Senior Associate | Proposal Director 
    Woolpert 

    Julie Huval, FSMPS, CPSM 
    Owner, Marketing Operations Advisor 
    Society Board At-Large Director 

    Scott Butcher, FSMPS, CPSM

    Managing Director, Strategic Growth Advisory

    Stambaugh Ness

    Scott D. Butcher, FSMPS, CPSM has spent several decades working to elevate the perception of marketing and business development in the built environment. As the former chief marketing office and principal for a group of integrated AEC companies, he successfully navigated the path to firm leadership and ownership before becoming a consultant. Today Scott is Managing Director, Strategic Growth Advisory for Stambaugh Ness, working to drive strategy across AEC firms while improving marketing and BD acumen through intentional planning and meaningful training. Scott is a regular presenter to AEC organizations, having given more than 250 presentations, including keynotes, to such audiences as SMPS, AIA, ACEC, AGC, CMAA, NCSEA, SDA, PSMJ, ROG, and many others, He also is an avid writer, having written more than 250 blogs and articles for AEC audiences as well as more than a dozen books. He is a Fellow of SMPS and has held a professional marketing certification for 30 years. 

    Holly Bolton, FSMPS, CPSM

    CEO 3chord Marketing & President- Society for Marketing Professional Services

    3chord Marketing

    A self-proclaimed word nerd, Holly Bolton, FSMPS, CPSM, grew up with her nose in a book and a pencil in her hand. Today, she channels that love of story into her role as owner of 3chord Marketing, a marketing communications firm that helps architecture, engineering, and construction companies understand and connect with their audiences through strategy, storytelling, and skill development. With 20+ years of experience in the A/E/C industry, Holly has worked in a variety of marketing, business development, and corporate communication roles for architecture and engineering firms. Holly served as the Society of Marketing Professional Service’s 2022-2023 president, and she has also been president of the SMPS Foundation and SMPS Indiana. She has a bachelor of science in public relations with a creative writing minor from the University of Central Missouri. Passionate about both the built and natural environment, Holly enjoys exploring the U.S. national parks and hiking trails in her new home state of Wisconsin.

    Julie Huval, FSMPS, CPSM

    Owner, Marketing Operations Advisor

    Society Board At-Large Director

    Julie Huval, FSMPS, CPSM is the owner of Marketing Operations Advisor and helps companies improve the business of marketing. Based in the Dallas area, Julie has been in the AEC industry for 20 years and has grown marketing departments and companies throughout her career. She is a sought-after industry author and public speaker on marketing, technology, and business leadership. 

    Jennifer Danforth, CPSM

    Senior Associate | Proposal Director

    Woolpert

    Jennifer Danforth, CPSM, didn’t know what to expect when starting her A/E/C career 16 years ago. During her journey she learned the industry by wearing all the marketing hats for a cross section of firms. Through this Jennifer realized she possessed no creative ability but did have a talent for connecting dots through strategy and translating that into successful proposals.  

    She joined Woolpert in 2016 as a proposal manager for the firm’s aviation and transportation markets. Through a series of mostly fortunate events, Jennifer was promoted to proposal director in 2019. This is also the year Woolpert made their first acquisition. Five years and 14 acquisitions later, Jennifer has grown the team from 16 to 28 dedicated proposal resources.   

    Jennifer is a University of Cincinnati alumni with her master’s and bachelor’s degrees in communication. When not herding Woolpert cats or trying to stay relevant to her 14-year-old son, she’s planning her next travel excursion or figuring out how to open her bookstore/coffee shop/neighborhood hang-out spot. A girl has to dream. 

  • Sustainable Marketing: Strategies for a Greener Future in A/E/C
    Contains 3 Component(s), Includes Credits

    As sustainability becomes increasingly crucial across industries, marketing professionals AEC must adapt their strategies to align with this global shift. This session will explore how to integrate sustainable practices into marketing initiatives without compromising creativity or effectiveness. Attendees will learn how to reduce the environmental impact of their campaigns, communicate sustainability authentically, and leverage green marketing as a competitive advantage. Whether you're just beginning your sustainability journey or looking to enhance existing efforts, this session will provide practical insights and actionable strategies to make your marketing more eco-friendly.

    As sustainability becomes increasingly crucial across industries, marketing professionals AEC must adapt their strategies to align with this global shift. This session will explore how to integrate sustainable practices into marketing initiatives without compromising creativity or effectiveness. Attendees will learn how to reduce the environmental impact of their campaigns, communicate sustainability authentically, and leverage green marketing as a competitive advantage. Whether you're just beginning your sustainability journey or looking to enhance existing efforts, this session will provide practical insights and actionable strategies to make your marketing more eco-friendly.

    Key Takeaways:

    1. Integrating Sustainability into Marketing Campaigns: Learn how to incorporate eco-friendly practices into every aspect of your marketing strategy, from content creation to event planning, ensuring your efforts align with broader environmental goals.
    2. Authentic Green Communication: Discover effective ways to partner with the sustainability leaders to communicate your firm’s commitment to sustainability, avoiding greenwashing and building trust with clients and stakeholders through transparency and integrity.
    3. Leveraging Sustainable Marketing for Competitive Advantage: Understand how positioning your firm as a sustainability leader can differentiate you in the market, attract like-minded clients, and contribute to long-term business growth.

    Jennifer Haferbecker, CPSM

    Fractional CMO and Founder

    On Your Market Set Go

    Jennifer Haferbecker is a seasoned marketing leader with a proven track record of driving strategic growth and fostering an inclusive, high-performance culture in the AEC industries. As the former Chief Marketing Officer at HGA, Jennifer played a pivotal role in guiding the firm through unprecedented challenges. With a deep passion for sustainable design, she has now transitioned into consulting as a Fractional CMO, where she helps purpose-driven firms turn visionary ideas into tangible outcomes, enhancing both business success and positive global impact. She is passionate about helping firms navigate the complexities of today's market while staying true to their vision and values.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • A/E/C Websites That Recruit & Retain Talent
    Contains 3 Component(s), Includes Credits

    Modern recruiting for talent begins online and concludes with a digital application. Your website is the first place prospects will go to research, evaluate, and contact (or not) your firm. It's also a tool that can help to retain current employees. Designed and developed correctly, your website should help you win the war on talent recruitment & retention.

    Modern recruiting for talent begins online and concludes with a digital application. Your website is the first place prospects will go to research, evaluate, and contact (or not) your firm. It's also a tool that can help to retain current employees. Designed and developed correctly, your website should help you win the war on talent recruitment & retention.

    Key Takeaways:

    1. Gain insight on what employee prospects really want from your site
    2. Learn what pages, and content, you need beyond a single Careers page
    3. Hear the pros and cons of integrating your HR software within your site
    4. Understand how key content supports firm culture and employee retention

    David Lecours

    Principal

    Lecours Design

    David Lecours is Principal at LecoursDesign, a branding and digital marketing agency serving only A/E/C firms. As a strategist, designer, and speaker, David is on a mission to build flourishing brands and cultures.

    David was named Marketer of the Year by SMPS San Diego and won Best Website (twice) and Best Branding at the SMPS MCAs. He's also a TEDx presenter and former co-host of the PSM.show national podcast, underwritten by SMPS.

    David loves his family, pickleball, and skateboarding at home in Encinitas, CA.

     

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • Foundations of AI in AEC Marketing: Enhancing Market Research and Planning
    Contains 3 Component(s), Includes Credits

    This webinar introduces AEC marketers to the fundamentals of AI, emphasizing its relevance to marketing within the AEC industry. Participants will explore AI concepts, including machine learning and data-driven decision-making, and how these can enhance research, planning, and client development.

    This webinar introduces AEC marketers to the fundamentals of AI, emphasizing its relevance to marketing within the AEC industry. Participants will explore AI concepts, including machine learning and data-driven decision-making, and how these can enhance research, planning, and client development.


    Key Topics:

    • Introduction to AI and machine learning
    • AI’s role in enhancing market research (Domain 1: Research)
    • Integrating AI in marketing planning and business development (Domain 2: Planning)

    Activity:

    •  Interactive Poll and Group Discussion: Use a live polling tool to gauge participants' current understanding of AI applications in their marketing strategies. Follow up with a guided group discussion where participants share ideas and experiences related to AI in AEC marketing.

    Key Takeaways:

    1. Understanding AI basics and its application in AEC marketing.
    2. Enhancing market research and planning processes using AI.
    3. Identifying marketing tasks within the AEC domain that can be improved with AI tools.

    Liza Hall, MBA, CPSM

    AI Education Specialist

    LJH Consulting

    Ms. Hall is an AEC Marketer specializing in data analysis and content creation utilizing artificial intelligence (AI). With over 20 years of expertise in market research and strategy for client relationships and proposals, she is passionate about empowering professionals to leverage the power of AI to drive innovation and achieve their goals. Ms. Hall completed the AI for Business Specialization from the University of Pennsylvania, where she honed her skills in AI applications and data-driven decision-making. She also obtained the Generative AI Assistants and Generative AI Automation Specializations from Vanderbilt University. Ms. Hall works with organizations and AEC professionals to develop and implement AI solutions that enhance operational efficiency, improve client engagement, and create a competitive edge.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • The Interplay of Marketing Communications and Business Development
    Contains 3 Component(s), Includes Credits

    At many firms marketing and business development are considered two separate activities, often with separate staff leading them. However, smart firms recognize the interplay between the two and use each to help inform the other. This webinar will talk through the ebb and flow between marketing and business development before, during and after the pursuit process, share examples of how they have been coordinated successfully, and offer practical tips for engaging with your colleagues on the “other” side of the marketing aisle.

    At many firms marketing and business development are considered two separate activities, often with separate staff leading them.  However, smart firms recognize the interplay between the two and use each to help inform the other.  This webinar will talk through the ebb and flow between marketing and business development before, during and after the pursuit process, share examples of how they have been coordinated successfully, and offer practical tips for engaging with your colleagues on the “other” side of the marketing aisle.

    Learning Objectives

    • Understand which parts of the BD/M effort take precedence during which phases of a project pursuit
    • Recognize the ways in which each part of the BD/M team informs/supports each other
    • Identify practical ways to bridge the divide to create a whole that is greater than the sum of its parts

    Sarah Wortman, CPSM

    Director of Marketing

    MG2

    A business development and marketing leader in the AEC industry for over 25 years, Sarah Wortman, CPSM is currently Director of Marketing at MG2 where she oversees a team of pursuit support and communications professionals, coaches seller-doers, and oversees business development accountability and training programs for the firm.   She has worked with firms in the Midwest, Mid-Atlantic and Western regions of the US.  Prior to joining the AEC industry, Sarah taught speech communications at DePaul University in Chicago.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • Master This: Achieving Return on Content: A New AEC Blueprint
    Contains 3 Component(s)

    This three-part series will introduce the next-gen content strategies and approaches designed for today’s AEC buying journey. You will learn how creating content that addresses your prospects’ and clients’ needs at all critical points in their decision-making process will grow your firm’s influence and reach and bring more best-fitting projects through the door.

    A recent study by the B2B Thought Leadership Agency FT Longitude found that 88% of business leaders spend significant time researching companies before engaging with them. This and similar research show that the vast majority of decision-makers within your client organizations rely on your firm’s content to assess your innovative thinking, expertise in their specific issues and the quality of your talent – all long before the formal selection process begins.

    But there’s a catch: With more and more firms publishing more and more smart, high-quality content, simply creating more/better content is unlikely to create a competitive advantage for your firm. You need a new blueprint!

    This three-part series will introduce the next-gen content strategies and approaches designed for today’s AEC buying journey. You will learn how creating content that addresses your prospects’ and clients’ needs at all critical points in their decision-making process will grow your firm’s influence and reach and bring more best-fitting projects through the door.

    Using research, data, and insights along with compelling examples, adaptable models, and useful checklists, this program will provide you with a practical roadmap you can put to work immediately.

    Is your firm ready to transform content into business?

    Session 1: Using Content to Win Business

    The first session in the series will answer the fundamental questions about how using educational and thought leadership content as a business strategy directly contributes to your firm’s ability to attract and win more business.

     Session 2: Aligning Content to Today’s AEC Buyer Journey

    The session will provide a comprehensive overview of developing content for different stages in today’s mostly digital and self-directed AEC buying process

     Session 3: Activating Content for Results

    This final session will cover how to activate content to meet stated objectives, engage the right audiences and influence business decisions. From execution, publishing, distribution, promotion, and measurement, we’ll cover every aspect of making sure your content deliverables are primed to achieve a return on objective.

    LEARNING OBJECTIVES:

    • Understand the role of educational and thought leadership content in achieving your firm’s business objectives and accelerating growth.
    • Learn how to align content to every stage in the AEC buying journey, helping your firm reach, engage and convert the right decision-makers, faster.
    • Discover what makes educational and thought leadership content effective in today’s digital environment and how to ensure it’s easy for business decision-makers to find, access and consume your content.
    • Learn how to transform content into a strategic business function and create efficient content operations for your firm.

    Ida Cheinman

    Principal and Creative Director

    Substance151

    Ida Cheinman is the principal and creative director of the brand strategy, design, and digital firm Substance151. Ida uses her 25 years of experience as a brand strategist, designer, marketer, and educator to help business leaders and marketing professionals make sense of trends, tools, and best practices in order to position their firms to win in the 21st century’s fast-changing and extremely competitive marketplace.