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  • Creating Clients Who Are Raving Fans

    Contains 1 Component(s) Recorded On: 06/21/2016

    In this 75-minute webinar, Kelly Riggs, founder of the Business LockerRoom and author of Quit Whining and Start Selling, introduces the keys to the phenomenal customer service commonly associated with companies like The Ritz-Carlton, Chik-fil-A, and Amazon.

    Incredible customer service is something most every company talks about, but few deliver effectively. While companies are typically long on good intentions, they often fall short on execution. In this 75-minute webinar, Kelly Riggs, founder of the Business LockerRoom and author of Quit Whining and Start Selling, introduces the keys to the phenomenal customer service commonly associated with companies like The Ritz-Carlton, Chik-fil-A, and Amazon. Find out how you can deliver amazing customer service and use it as a competitive advantage for your company.

    Learning Objectives

    During this webinar, attendees will:

    1. Discover what customer service really is, and why it's essential to success
    2. Learn the single biggest deterrent to creating world-class customer service
    3. Discover where most customer service strategies fail
    4. Explore three essential customer services strategies to create raving fans

    CEU Credits

    SMPS Webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS Webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*

    SMPS Member Site Registration: $179
    Nonmember Site Registration: $239

    *Remember: Webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

    Kelly Riggs

    Founder and President, Business LockerRoom, Inc.

    Kelly Riggs is an author, speaker, and business-performance coach for executives and companies throughout the United States and Canada. He has worked with companies in a wide variety of industries, with sales revenues ranging from $3 million to Fortune 500 companies.

    Widely recognized in the areas of sales, management leadership, and strategic planning, Riggs is a former sales executive and two-time national Salesperson of theYear with more than two decades of executive management and training experience.

    His background as a coach and an owner or partner in four business ventures has helped him to create a wildly successful track record of helping individuals dramatically improve their business performance.

  • SMPS Lunchtime Learning Lab: Photoshop 101

    Contains 1 Component(s)

    SMPS Lunchtime Learning Lab: Photoshop 101

    Session Description

    The photos you receive aren't always perfect. And your deadlines are never long enough. In this fun and informative learning lab, you'll gain tips and techniques for dealing with some of the most common problems encountered.

    You don't need to be a professional photographer or graphic designer to improve images and make them more engaging. Our instructor will show you how in just a few steps.

    Learning Objectives

    During this lab, you'll learn how to:

    • Color-correct a bad image with just three clicks
    • Eliminate unwanted elements in images
    • Create realistic masks for hair
    • Add a new background to a portrait

    Claudia McCue

    Owner, Practicalia, LLC

    Claudia McCue is the author of Real World Print Production with Adobe Creative Cloud and presenter for print-related Lynda.com courses, including Print Production Fundamentals and the Print Production Essentials series. After more than 20 years in real-world print production, she now teaches creative and production professionals how to use Adobe products without hurting themselves (or their printers). Claudia is a Certified Technical Trainer, and an Adobe Certified Expert for Photoshop, Acrobat, Illustrator, and InDesign. Her clients have included the Centers For Disease Control, The Home Depot, Lowe's Home Improvement, MTV Networks, and World Wrestling Entertainment.

  • Proposal Secrets: Winning Your Next Proposal

    Contains 2 Component(s) Recorded On: 05/25/2016

    This is all about using the right proposal strategy and execution to increase your win rate.

    While most companies agree that their work is the primary focus of any RFP, many create documents that are never read due to non-compliance. Or, they're overlooked due to poor presentation quality and lack of readability. This can become demoralizing for teams who have invested time and energy; it can even bankrupt businesses.

    In Proposal Secrets, our presenter will review how to find opportunities, decide whether to pursue an RFP, and choose an effective design for increased readability. She'll also discuss the difference between compliance vs. responsiveness and how to do a competitive analysis against the incumbent and other submitting companies.

    Whether you're part of a large company with an internal proposal departments or a small business looking to expand or partner with others to create a team, this webinar will share great insights on how to manage a successful proposal process to increase your win rate.


    Learning Objectives

    During this webinar, attendees will learn:

    1. Best practices and procedures for finding proposal opportunities
    2. How to utilize HUB-certified businesses to the advantage of a proposal submission
    3. How to evaluate your company's strengths and services in regards to pursuing targeted RFPs
    4. Best practices and procedures in assessing which RFPs your company should pursue
    5. The importance of design paired with strategy and its impact with evaluators.

    CEU Credits

    SMPS Webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*

    SMPS Member Site Registration: $179
    Nonmember Site Registration: $239

    *Remember: Webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

    Julie M. Irvin

    President, Keystone Resources

    As president and founder of Keystone Resources, Julie Irvin brings over a decade of marketing, proposal strategy, design, and presentation experience. Before Keystone Resources, she gained experience as a presentation specialist for Walt Disney World.
    She is a frequent speaker at local, state, and national conferences and an active member of the National Speakers Association. Irvin's leadership skills have been recognized with the following awards: 2011 WBE Supplier of the Year, 2011 Under $1 Million in Annual Sales award by the Women's Business Enterprise Alliance, and 2010 Houston's Top 50 Women owned businesses by the Houston Business Journal.

  • Proposal Kit

    Contains 4 Product(s)

    Planning, managing, and writing proposals are some of the most important marketing activities professional services firms need to undertake to win work. With this kit, you’ll learn more about proposal essentials, secrets to proposal success, differentiation, and how to win a pitch.

    Planning, managing, and writing proposals are some of the most important marketing activities professional services firms need to undertake to win work. With this kit, you’ll learn more about proposal essentials, secrets to proposal success, differentiation, and how to win a pitch.

    CEU Credits
    On-demand webinars are each approved for 1.5 hours of CPSM credit

  • Markendium Labs

    Contains 1 Component(s)

    prototype

    image

    MARKENDIUM LAB- Marketing Research

    Marketing research is conducted to gather, record, and analyze data related to marketing a firm's services. Firms can use this data to identify and define marketing opportunities; generate, refine, and evaluate marketing actions; monitor marketing performance; and forecast trends. This 25- minute interactive course will focus on the elements of marketing research and is your 24/7 learning resource.


    Check out a demo of Domain 1, launching Summer 2016
  • Architectural Photography Best Practices

    Contains 2 Component(s) Recorded On: 04/19/2016

    Through a step-by-step illustration of the process, we'll demystify the planning and execution of a successful photography shoot. Our presenter will reveal examples and share valuable tips and tricks to help capture photos that are beautiful, connect with your audience, and appeal to editors. While examining how the style of architectural photography is continually changing, you'll be challenged to stay ahead of the curve by shifting some of the focus from the building to the people who experience it.

    Is your photography telling the story or missing the point?

    A highly visual presentation about storytelling and project photography.

    Architectural Photography Best Practices will introduce effective ways to keep both designers and marketers happy with the firm's project photography. Participants will learn how to build a complete picture of a project, from documenting the aesthetic and technical details to articulating the social perspectives.

    Through a step-by-step illustration of the process, we'll demystify the planning and execution of a successful photography shoot. Our presenter will reveal examples and share valuable tips and tricks to help capture photos that are beautiful, connect with your audience, and appeal to editors. While examining how the style of architectural photography is continually changing, you'll be challenged to stay ahead of the curve by shifting some of the focus from the building to the people who experience it.

    Learning Objectives

    During this webinar, attendees will learn:

    1. Skills to ensure your project photography satisfies the needs of the design and marketing teams.
    2. Best practices to capture photographs that tell the stories of your project
    3. What it takes to capture photos that connect with your audience and appeal to editors.
    4. Effective ways to plan and execute a photography shoot successfully.
    5. Techniques to stay ahead of the curve: shift some of the focus from the building to the people who experience your project.


    CEU Credits

    SMPS Webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS Webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*

    SMPS Member Site Registration: $179
    Nonmember Site Registration: $239

    *Remember: Webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

    Anna Maria Marich

    Director of Visual Communications, Perkins+Will

    Anna Marich is an expert in employing the power of photography to capture a story and connect architecture with the larger community. As director of visual communications for The Freelon Group, Marich was a key contributor to the firm's brand for over 12 years. In 2015, following the merger with global design firm Perkins+Will, Anna joined their corporate marketing team. Her passion for architecture and design are reflected in this highly visual presentation about storytelling and project photography.

  • Relationships Matter: Build Enduring Client Connections

    Contains 2 Component(s) Recorded On: 03/31/2016

    In today's hyper-competitive business environment, doing great work is no longer good enough. Nurturing and expanding relationships is necessary to retain long-term clients. As project managers and technical professionals, we are expected to not only do great work and achieve client satisfaction, but also to position our firm for future projects. Every project and client interaction creates an opportunity to achieve these objectives.

    image

    In today's hyper-competitive business environment, doing great work is no longer good enough. Nurturing and expanding relationships is necessary to retain long-term clients. As project managers and technical professionals, we are expected to not only do great work and achieve client satisfaction, but also to position our firm for future projects. Every project and client interaction creates an opportunity to achieve these objectives.

    Learning Objectives

    This webinar will help attendees:

    1. Understand the topics that lead to meaningful client conversations
    2. Explore tools to promote client retention
    3. Identify behaviors that build strong relationships

    Wally Hise, P.E.

    Vice President, HDR

    Wally Hise has 30 years of industry experience working at engineering and construction firms ranging in size from $20M to more than $1B. His previous responsibilities span most aspects of an AEC company including operations, marketing and management. He has applied sales, marketing and client management principles across the commercial and government markets. In his current role, Wally manages strategic planning, business development, pursuits and proposals, and marketing services for HDR's Federal program. He holds a Bachelor's degree in engineering, and is a licensed professional and certified trainer.

  • Driving Conversions through Content Marketing and Social Media

    Contains 1 Component(s) Recorded On: 03/15/2016

    For marketers, it's crucial to generate leads and drive conversion when it comes to building business for your firm. A great way to help build business is to develop a content marketing and social media strategy that focuses on custom content—delivering the right message to the right audience at the right time. However, many marketers haven't found a way to make content marketing and social media a profitable channel because they don't know how to grow their traffic or convert visitors into customers. If you're new to content marketing or your content strategy has been returning less-than-stellar results lately, join marketing veteran Jason Abrahams as he explores tactics that, if implemented correctly, will persuade your customers to make that final click

    For marketers, it's crucial to generate leads and drive conversion when it comes to building business for your firm. A great way to help build business is to develop a content marketing and social media strategy that focuses on custom content—delivering the right message to the right audience at the right time.

    However, many marketers haven't found a way to make content marketing and social media a profitable channel because they don't know how to grow their traffic or convert visitors into customers. If you're new to content marketing or your content strategy has been returning less-than-stellar results lately, join marketing veteran Jason Abrahams as he explores tactics that, if implemented correctly, will persuade your customers to make that final click.

    Topics covered during this webinar will include:

    • Creating a content marketing strategy that ensures your overall conversion objectives are aligned with the content being created
    • Building and executing a multichannel content distribution strategy that reaches, engages, and nurtures your audience while leading them down the path toward conversion
    • Tracking and measuring content marketing ROI and understanding its impact on your firm's business

    Learning Objectives

    During this webinar, attendees will:

    1. Understand the importance of content marketing, the role it plays in generating leads, and why it works
    2. Identify and describe the process, channels and tactics that should be utilized to drive conversions with content
    3. Learn how to convert content to revenue by creating a marketing system in action
    4. Describe the best ways to measure success for a content marketing and social media strategy

    CEU Credits

    SMPS Webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS Webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*

    SMPS Member Site Registration: $179
    Nonmember Site Registration: $239

    *Remember: Webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

    Jason Abrahams

    Vice President, Marketing, Root3 Growth Marketing

    Jason Abrahams is VP of Marketing for Root3 Growth Marketing, a Chicago-based agency developing long-term success strategies for high-growth businesses. Acting as an outsourced CMO for his clients, Jason is charged with developing and executing brand strategies for clients across the country. He oversees a team of internal and external resources focused on executing digital and traditional marketing tactics to drive customer base growth, digital conversions, and overall brand development. Jason holds a BBA from University of Miami (FL), MBA from DePaul University Kellstadt School of Business, and is an instructor at the Digital Professional Institute.

  • Explode Your Firm's Performance: The Business Case for Lighting the Fuse

    Contains 1 Component(s)

    Hear directly from the President & CEO of a once "old school" A/E firm and the revolutionary transformation of its environment, culture, and reward structure. The firm has engaged its employees in ways that have markedly evolved the 160-year-old organization in impressive ways. The results weren't immediate and required an ongoing “walk of faith" on the part of a newly transitioned leadership team. Framing all management and strategic decisions against the backdrop of the firm's prime strategic initiative was critical to the firm's positive outcomes. This presentation will illustrate an emphasis on an internal culture of leadership that runs in the background at all levels, improved business development and marketing results, better risk management, an increasingly engaged workforce, improved technical quality, customer service & retention, and internal coordination.

    Hear directly from the President & CEO of a once "old school" A/E firm and the revolutionary transformation of its environment, culture, and reward structure. The firm has engaged its employees in ways that have markedly evolved the 160-year-old organization in impressive ways. The results weren't immediate and required an ongoing “walk of faith" on the part of a newly transitioned leadership team. Framing all management and strategic decisions against the backdrop of the firm's prime strategic initiative was critical to the firm's positive outcomes. This presentation will illustrate an emphasis on an internal culture of leadership that runs in the background at all levels, improved business development and marketing results, better risk management, an increasingly engaged workforce, improved technical quality, customer service & retention, and internal coordination. The presentation will have an emphasis on the corresponding payback to the company, clients, and employees, as well as why all leaders interested in keeping their firms relevant should be doing likewise. (1.25 CEUs)

    Learning Objectives:

    • Becoming an Employer of Choice is only one side of an equilibrium equation; the other side must be recruiting and retaining Employees of Choice. The traditional employer-employee
    • Being an Employer of Choice isn't about giving more and more “stuff" to employees and it's not about being “touchy-feely" either. It's about creating an internal culture of high performance and high leadership that runs in the firm's background and consistently returns positive and sustainable results.
    • Sustainable cultural change takes patience, investment, a measure of faith, perseverance, and confidence. Setbacks can, and will, occur, results aren't immediate and there are skeptics abound. That's why so few firms get there - but you must get there if you want to remain relevant going forward. The world has changed!
  • Keeping the Client in Play: Managing Your Contacts Between Projects

    Contains 1 Component(s)

    With many clients, a significant amount of time elapses between the end of one project and the start of another. This is typically the time when the relationship with that client lies fallow. Yet, this is also the ideal time to ensure good references, get referrals, and demonstrate value from the engagement. This presentation talks about why that gap exists, what can be done during the gap (by both marketing and business development) to help you win business from similar clients, and how to ensure that the relationship with that client remains solid until the next project opportunity.

    With many clients, a significant amount of time elapses between the end of one project and the start of another. This is typically the time when the relationship with that client lies fallow. Yet, this is also the ideal time to ensure good references, get referrals, and demonstrate value from the engagement. This presentation talks about why that gap exists, what can be done during the gap (by both marketing and business development) to help you win business from similar clients, and how to ensure that the relationship with that client remains solid until the next project opportunity.

    (1.25 SMPS CEUs/1.25 AIA LUs)

    Learning Objectives:

    • Learn why so many client relationships die off after a project ends.
    • Develop strategies for closing the loop between project end and next engagement so existing clients stay existing clients.
    • Get practical advice for how to overcome obstacles when it comes to to gathering references, referrals, and ongoing client communication.