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  • Contains 3 Component(s), Includes Credits Includes a Live Web Event on 05/11/2022 at 2:00 PM (EDT)

    In your role as a professional marketer or business developer, you work with and for many colleagues, helping them to find and win rewarding work. Delivering high-quality projects and deliverables to different personalities, all demanding your time and attention, requires a high level of interpersonal effectiveness.

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    In your role as a professional marketer or business developer, you work with and for many colleagues, helping them to find and win rewarding work. Delivering high-quality projects and deliverables to different personalities, all demanding your time and attention, requires a high level of interpersonal effectiveness.

    How can you get what you want and need without being aggressive or neglecting the needs of others or yourself? Discover how during our May webinar.

    Learning Objectives:

    1. Learn more about the three skills required for interpersonal effectiveness: Focus, Empathy, and Self-Respect.
    2. Set goals for your work interactions that will put into practice these three skills.
    3. Establish an accountability plan for achieving your goals.

     

    During the webinar, you’ll complete exercises to practice all three interpersonal effectiveness skills. From this practice and the learning objectives, you’ll walk away knowing what it takes to have relational success—and this will lead to more success at your firm and throughout your career.

    Gabe Lett, FSMPS, CPSM

    Gabe Lett, FSMPS, CPSM, is a veteran of A/E/C marketing and business development. He has served three consulting engineering firms over a 17-year career. He’s a published writer, contributing numerous articles educating and promoting best practices for A/E/C marketing professionals. He recently published “The AEC Professional’s Guidebook,” which offers 70 lessons to strengthen design and construction professionals’ careers. Gabe also presents for several SMPS chapters and regional conferences on a range of topics. His background as a licensed professional counselor gives Gabe unique insights into the marketing profession.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • Contains 3 Component(s), Includes Credits Includes a Live Web Event on 02/24/2022 at 2:00 PM (EST)

    The A/E/C industries have experienced a robust and unparalleled uptick as the economy continues to heal from the pandemic. As we look ahead to 2022, we expect the momentum of opportunities to continue to build. And as marketers and business developers, the need to design a strategy in preparation for this influx is more crucial than ever. Knowing where we are and where we’re headed allows us to align our efforts with our companies’ goals and objectives.

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    The A/E/C industries have experienced a robust and unparalleled uptick as the economy continues to heal from the pandemic. As we look ahead to 2022, we expect the momentum of opportunities to continue to build. And as marketers and business developers, the need to design a strategy in preparation for this influx is more crucial than ever. Knowing where we are and where we’re headed allows us to align our efforts with our companies’ goals and objectives.

     

    During our February webinar, you’ll get the latest information on:  

    • What COVID-19’s transition from a pandemic to an endemic disease means for our industries
    • How to keep up with the booming healthcare market

    What to expect from the infrastructure bill and Build Back Better Act We’ll also discuss how we can continue to leverage core principles we’ve relied on to achieve greater outcomes in a virtual and hybrid world and economy. By applying best practices from 2020 and 2021 and into the future, we can elevate our efforts in preparation of another vibrant cycle.  

    Dianne Lee

    Executive Director

    Kitchell

    Dianne Lee is a tireless advocate and respected professional in the Architecture, Engineering, and Construction industry. With more than 16+ years of experience, she has been credited for multiple billion-dollar contract awards both nationally and internationally and has worked for some of the best construction and project management firms in the world.  Her experience and success includes working for multi-national global firms such as Parsons and Aecom where she has led business development and strategic pursuits, driving pre -positioning, proposal and team interview efforts towards contract awards. She is currently the Executive Director of Strategy and Business Development at Kitchell, a West Coast construction and project management firm. Her areas of expertise include client identification and engagement, industry partnership and collaboration.  Working closely with the executive team, she leads the development and execution of strategic initiatives to drive growth and deliver the strategic plan, establishing market presence and visibility, creating opportunities for the firm and securing partnerships with all stakeholders. She is focused on the Public Sector, Higher Education, K 12 and Healthcare markets. 

     

    She currently serves on 4 prestigious industry boards, she is the immediate past president of the Asian American Architects and Engineers Association of Southern California, she is currently serving a 3 year term as Board of Director and Program Chair for the SMPS Los Angeles Chapter (SMPS-LA) and serves on the Board and as Program Chair for the Construction Management Association of America Southern California Chapter (CMAA SC). She is also on the executive board of the Western Winter Workshop, a project controls and construction management focused organization.  In addition to her volunteer activities she is also a national speaker for SMPS HQ, Engineering News Record (ENR) Podcast and the Construction Management Association of America (CMAA) and is frequently asked to share her expertise in business development, client management and the industry as a whole.

     

    In 2021, Dianne authored and published her first book titled Leveraging Stereotypes to your Advantage. In her book Dianne shares her personal story as an Asian immigrant in a highly male dominated industry. She is passionate about the promotion and elevation of women and utilizes her platform to Inspire - Ignite - Empower and Unite! www.diannelee88.com

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • Contains 3 Component(s) Includes Multiple Live Events. The next is on 02/01/2022 at 12:00 PM (EST)

    Social media is an important part of marketing and business development. If you get the strategy right, you and your firm can build long-lasting engagement and connections that could lead to new business. Done the wrong way, you’ll be wasting time, energy, and resources, spinning the social-media wheel of going nowhere. Join us for our three-session workshop that takes a close look at strategy, tools, and best practices. In this live, online program, accelerate your learning through interactivity within small group sessions..

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    Sssion 1: Click Here: Jumpstart Your Social Media Strategy

    In this session, we start with the basics to help you define which social-media platform you’re most active on and best practices for each network. By understanding which analytic data points matter to you, you’ll quickly make determinations about successful campaigns and engagement without second-guessing. We'll also discuss the differences between how to use social media personally and professionally. Participants will walk away with a checklist to perform a social media audit in one hour.

     

    Session 2: Always Be Planning: Quickly Map Your Content Plan All Year Long

    In the second session, our presenter will walk you through how to plan your content calendar by changing the way you assess and plan content in your overall marketing strategy. Many marketers often overlook or undervalue potential content because they can't see how it would translate to social media or be valuable to followers who don't know the firm. By intentionally capturing content, you’ll uncover content opportunities that add value to your social media strategy. During this session, you’ll receive a resource guide that includes the best free social media tools.

     

     

    Session 3: What's Next?: 2022 Social Media Trends and Best Practices

    In this final session, our presenter will walk you through where social-media networks are putting their priorities. Having this insider information will help you take advantage of new features and metrics so your firm can get the most out of social media. You’ll also get a handy 2022 B2B Social Media Holidays Calendar to get started.

     

    Speaker : Meagan Camp | CEO, The Modern Take

    Bio:

    Meagan is the owner of The Modern Take, a digital agency in Dallas, TX. She started The Modern Take in 2017 after 15 years of being a professional writer and editor. Now she works in the A/E/C space and with firms around the country to create intentional and powerful story-driven social media strategies.

     


    Meagan Camp

    CEO

    The Modern Take

    Meagan is the owner of The Modern Take, a digital agency in Dallas, TX. She started The Modern Take in 2017 after 15 years of being a professional writer and editor. Now she works in the A/E/C space and with firms around the country to create intentional and powerful story-driven social media strategies.

  • Contains 3 Component(s), Includes Credits

    How many of us have that inner spark, that desire to “be the change.” With a world filled with those who are in need, as well as those who have the means to help, the opportunities are endless. For our presenter, Liz Moody, CPSM, it all started with a “Dessert and Documentary” night—and one person with a passion to help others. This night, which brought about great conversation, led to an idea that started small and has evolved into a company and community-wide effort that has raised over $130K to construct clean water projects for those who don’t have access. During this webinar, each participant will consider their personal passions in conjunction with their firm expertise to identify potential avenues to start a charitable campaign within their firm. In addition, participants will work in small groups to brainstorm problems and solutions and then develop a charitable campaign plan that will be presented to the audience. By the end of the session, anyone who has ever been told that a problem is too big, or that one person can’t make a difference, will stand inspired and confidently respond: It only takes one.

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    How many of us have that inner spark, that desire to “be the change.” With a world filled with those who are in need, as well as those who have the means to help, the opportunities are endless. For our presenter, Liz Moody, CPSM, it all

    started with a “Dessert and Documentary” night—and one person with a passion to help others. This night, which brought about great conversation, led to an idea that started small and has evolved into a company and community-wide effort that has raised over $130K to construct clean water projects for those who don’t have access.

    During this webinar, each participant will consider their personal passions in conjunction with their firm expertise to identify potential avenues to start a charitable campaign within their firm. In addition, participants will work in small groups to brainstorm problems and solutions and then develop a charitable campaign plan that will be presented to the audience. By the end of the session, anyone who has ever been told that a problem is too big, or that one person can’t make a difference, will stand inspired and confidently respond: It only takes one.

    Presented by Liz Moody, CPSM

    LEARNING OBJECTIVES
    • Identify personal passions that tie into company mission/values/services and community needs.
    • Start a charitable campaign outline.
    • Create a list of future focused action items to take the next step to make a difference.

    Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Liz Moody, CPSM, LEED AP

    Chief Marketing Officer

    Cannon

    Liz Moody, CPSM, is the chief marketing officer for Cannon, a California-based engineering firm. For 22 years, she has helped guide the direction of Cannon and provide innovative and thoughtful solutions to clients inside and outside the firm. She’s an active participant in the A/E/C industries, having served in organizations including CWEA, ASCE, and the HBA Central Coast. Liz is also the founder and chairman of the Well Worth It Campaign whose mission is to raise awareness and funds for clean, safe water projects around the globe. Since the inception in 2010, the Well Worth It Campaign has helped raise over $130,000 and funded the construction of 21 wells in developing countries. Liz has a Bachelor of Arts from the University of Washington in English Literature as well as a Technical Communication Certification from California Polytechnic State University, San Luis Obispo.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • Contains 3 Component(s)

    Embracing change: It’s one of the hardest things to accomplish. But it’s necessary for personal and professional success

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    Embracing change: It’s one of the hardest things to accomplish. But it’s necessary for personal and professional success. In this Master This series, our presenter Maisha Hagan walks us through the process of change management and decision-making within your role and at your firm.


    Maisha Hagan

    CEO & Head Coach

    Maisha Christian Hagan is owner of and head coach at Beauty & the Boss, a professional development and career coaching service that helps women strategically position themselves for promotion or career growth. Prior to starting Beauty & the Boss, Maisha concentrated on the A/E/C industries as a professional services marketer, and as a director and member of an executive leadership team for multi-million dollar companies. She has a passion for people and a mind for business and has leveraged these strengths into teaching, mentoring, and coaching within public, private, and nonprofit communities.

  • Contains 3 Component(s), Includes Credits

    Despite the power of individual leaders, you ultimately decide what you do for yourself. What does it take to lead yourself? What does it even mean to lead yourself, and how can you focus on developing the leader inside yourself? This workshop and conversation will define leadership and the three C’s of internal leadership in order to develop the leader in you.

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    Despite the power of leaders, we ultimately decide what you do for ourselves.

    What does it take to lead yourself? And what does it even mean to lead yourself? This webinar will define leadership and the three C’s of internal leadership to develop the leader in you.

    Learning Objectives

    • Understand the role of a leader in an organization and to one’s self
    • Understand the basis of internal/self-leadership and the impact it has
    • Be able to implement the 3 C's of self/internal leadership

    Presented by: Dr. Benjamin Ritter

    Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Dr. Benjamin Ritter

    Dr. Benjamin Ritter is aleadership and career coach, national speaker, podcaster, author, and mentor.Ritter is passionate about guiding others in finding, creating, and sustaininga career they love.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • Contains 3 Component(s), Includes Credits Recorded On: 06/02/2021

    Research consistently cites diversity and inclusion as a source of competitive advantage and a key enabler of growth. During this interactive session, the presenters will share data and best practices for recognizing conscious and unconscious bias, avoiding confirmation bias, and how to mitigate the impact of these biases. Participants will hear industry leaders’ advice and their personal experiences in video interviews recorded specifically for this presentation. At the conclusion of the session, each participant will have a better sense of their personal bias and leave armed with resources to address them.

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    We’ve all heard jokes like, “How do you tell the difference between an engineer and an architect?” Or perhaps you’ve been told by someone, “You don’t look like an engineer.” Stereotypes are abound in the A/E/C world, and while they might seem to make good fodder for jokes, they’re holding us back from advancing the future of the A/E/C industries.

    By better understanding the impact of stereotypes among the A/E/C disciplines and the broader workforce, we can gain a better understanding of each other's perspectives and adjust to create thriving relationships and project success. Conscious and unconscious bias is also a key inhibitor of advancing diversity in our industry. As we look to the future, this lack of diversity can hinder innovation and ability overcome the current talent war.

    Research consistently cites diversity and inclusion as a source of competitive advantage and a key enabler of growth.  During this interactive session, the presenters will share data and best practices for recognizing conscious and unconscious bias, avoiding confirmation bias, and how to mitigate the impact of these biases. Participants will hear industry leaders’ advice and their personal experiences in video interviews recorded specifically for this presentation.  At the conclusion of the session, each participant will have a better sense of their personal bias and leave armed with resources to address them.

    During this webinar, participants will:

    • Discover how to understand our own personal bias and trusted resources to help address them personally and professionally
    • Learn ways to approach meetings and decision-making to minimize bias and increase inclusivity

    Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Lisa Thoele, CPSM

    Aerospace & Defense Business Development Lead

    RS&H

    Lisa Thoele, CPSM, APR, LEED AP leads RS&H’s Aerospace and Defense Business Development and Marketing teams. She is responsible for strategic planning, teaming, as well as capture strategy development and proposal management. A Texas native but Florida bred, she holds a Bachelor of Science in Business Administration with a Major in Finance, Cum Laude from the University of Florida, and a Master of Business Administration from the University of South Florida.

    Danielle Barner

    VP Federal Business Development Director

    Atkins

    Danielle Barner serves as Vice President and Federal Business Development Director for Atkins. She is an experienced business developer with 16 years’ experience in the A/E/C industry working with federal customers. During her career, she has held senior roles responsible for strategic planning, client management, capture management and proposal oversight for growing federal businesses. A mom of two children, she is based in Dallas, Texas, and holds a Bachelor of Arts in Journalism from the University of Richmond.

    Lisa and Danielle have partnered to be drivers of A/E/C industry change, including helping establish the Society of American Military Engineers’ Diversity and Inclusion Working Group and authoring a 2020 Diversity and Inclusion Report.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • Contains 3 Component(s), Includes Credits Recorded On: 05/26/2021

    This isn’t a general “attend a networking event and send a thank-you email” kind of session. It’s a how-to guide for developing a strategic plan—starting with firmly identifying your core competence in alignment with your company’s vision, mission and strategy to setting aligned marketing goals, defining target markets and clients, and using that research to increase client hit rates. Our presenter will also share real-life examples in today’s markets to help guide you as you navigate changing environments and what to expect as a result.

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    Business development is a term used interchangeably for marketing, sales, networking, and socializing in general. That’s not what it really is when it comes to growing your firm’s business. During this webinar, our presenter will show us how to create and lead real strategic business development efforts and get real results. This training will teach you how to pursue more strategic opportunities that develop deep client relationships with the ones you actually want to do business with, enhance your career, and end in signed contracts with profitable long-term clients.

    This isn’t a general “attend a networking event and send a thank-you email” kind of session. It’s a how-to guide for developing a strategic plan—starting with firmly identifying your core competence in alignment with your company’s vision, mission and strategy to setting aligned marketing goals, defining target markets and clients, and using that research to increase client hit rates. Our presenter will also share real-life examples in today’s markets to help guide you as you navigate changing environments and what to expect as a result.

    During this webinar, participants will:

    • Discover how to create and lead real strategic business development efforts
    • Learn how to pursue more strategic opportunities that develop deep client relationships with the clients you actually want to do business with

    Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Larisa Forester, CPSM

    Associate AIA

    Larisa Forester, CPSM and Associate AIA, is known for embracing eternal positivity, new ideas, innovative techniques, diverse cultures, and constant growth. With a background in architecture, art, international business, marketing, and systematic inventive thinking, she uses her experiences to lead firms in international client growth and market expansion. She’s passionate about helping others learn how to create meaningful, lasting relationships through dedication to constantly improving the status quo. After studying in the Côtes-d’Armor, painting in the Louvre, establishing a city holiday, setting a Guinness World Record, and creating new business development and marketing departments for multiple firms, Larisa is always ready for another adventure.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • Contains 3 Component(s), Includes Credits Recorded On: 05/19/2021

    Learning how to effectively set, manage and communicate priorities is often the difference between satisfying our internal clients and being set up to fail. During this webinar, our presenter teaches basic priority setting and communication about marketing workflow. You’ll discover a variety of tools that can help marketing departments and marketing managers juggle tasks appropriately and make sure the important doesn't get lost in the urgent.

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    Learning how to effectively set, manage and communicate priorities is often the difference between satisfying our internal clients and being set up to fail.  During this webinar, our presenter teaches basic priority setting and communication about marketing workflow. You’ll discover a variety of tools that can help marketing departments and marketing managers juggle tasks appropriately and make sure the important doesn't get lost in the urgent.

    During this webinar, participants will:

    • How to prioritize marketing tasks
    • How to effectively manage tasks without clear deadlines
    • Why communicating back, the most often missing step, is so important
    • What tools can assist in managing, assigning, and reporting tasks 

    Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Barbara Shuck, FSMPS, CPSM

    Barbara Shuck, FSMPS, CPSM, is president of Everest Marketing Services. She uses more than 25+ years of A/E/C expertise to help individuals and companies focus on what it takes to understand, evaluate, and develop leadership success. Barbara has worked for general contracting, engineering, construction management, and architectural firms across many levels of leadership, and speaks regularly in industry organizations on the topic.

    Having presented to more than 200 audiences in-person and virtually, Barbara knows how to connect with audiences and provide engaging, interactive learning experiences. In addition, she has taught workshops for numerous design and construction associations, (ACEC, AIA, SAME, ENR, PSMJ, APWA, and SWE), and in college classrooms and online. She is a past-president of SMPS and sits on the board of trustees for the SMPS Foundation. Barbara Shuck’s book, titled The Architecture of Vision: Leading Your Professional Practice, is scheduled for release in summer 2021 and was co-authored with Craig Park.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • Contains 3 Component(s), Includes Credits

    Did you know that it’s 100% possible to close 80% (or more) of the deals you write proposals for? Firms just need to know how to write a winning proposal. Join us online on January 25 at 2:00 pm ET and learn from our presenter who teaches the art and science of customer understanding.

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    Did you know that it’s 100% possible to close 80% (or more) of the deals you write proposals for? Firms just need to know how to write a winning proposal.

    Easier said than done or hard to believe? Not if you learn the tips and techniques needed—and the reason behind them. Join us online on January 25 at 2:00 pm ET and learn from our presenter who teaches the art and science of customer understanding. This presentation is the go-to model on writing proposals that win business using behavioral science.

     

    Learning Objectives:

    1. Learn how behavioral science can be used to shape winning proposals

    2. Understand how cognitive biases influence client perceptions, decisions, and actions

    3. Learn a new method to design proposals that builds confidence in client decision-making

    4. Identify techniques to dramatically improve communication of value and differentiators

    Andrea Olson

    CEO

    Pragmadik

    Trained as a behavioral scientist and customer-centricity expert, Andrea helps companies better understand their customers through behavioral economics. She also speaks from the stage, teaching others the art and science of customer understanding. An avid writer and published author, Andrea is a contributing writer on customer behavior, organizational culture, and leadership topics for Entrepreneur, Rotman Management, and Chief Executive magazines, to name a few. She’s also a four-time ADDY award winner, a visiting lecturer at the University of Iowa, Director of the Hawkeye Startup Incubator, a TEDx presenter, and TEDx speaker coach.

     

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!