Catalog Advanced Search

Search by Categories
Search in Packages
Search by Format
Search by Date Range
Products are filtered by different dates, depending on the combination of live and on-demand components that they contain, and on whether any live components are over or not.
Start
End
Search by Keyword
Sort By
  • Master This- Strategic Planning

    Contains 3 Component(s) Includes Multiple Live Events. The next is on 03/02/2021 at 12:00 PM (EST)

    It’s time to put some brain power into strategic planning. And it doesn’t have to be brain surgery.

    It’s time to put some brain power into strategic planning. And it doesn’t have to be brain surgery. Strategic plans have become crucial for businesses looking for ways to thrive and grow in an increasingly competitive environment. In this three-part workshop you'll learn how to execute strategic business planning to help accelerate your growth and success.



    Stacy Stout, FSMPS, CPSM

    Jo

  • Emotional Intelligence in Building Business, Partnerships, and Dealing with People

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 02/24/2021 at 2:00 PM (EST)

    Never underestimate the rewards of creating goodwill, healthy emotional intelligence, and putting ourselves in another person’s shoes. The more we are connected electronically, the less we become connected emotionally. How we empathize with another person’s brokenness can bond or break the team spirit in a work environment. Artificial intelligence, voice recognition, data analysis, screen time, and online communication are changing the face of many industries. As bills become automated human interaction is being kept to a minimum.

    Presenter:
    Preethi Fernando, MA, Virtual Presenter | Author
    Wednesday, February 24, 2021, 2–3:30 p.m. ET/1 p.m. CT/Noon MT/11 a.m. PT

    Session Description

    Never underestimate the rewards of creating goodwill, healthy emotional intelligence, and putting ourselves in another person’s shoes. The more we are connected electronically, the less we become connected emotionally. How we empathize with another person’s brokenness can bond or break the team spirit in a work environment. Artificial intelligence, voice recognition, data analysis, screen time, and online communication are changing the face of many industries. As bills become automated human interaction is being kept to a minimum.

    During this webinar, participants will learn about:

    • Practicing the art of empathy and self-awareness and putting ourselves in another person's shoes
    • Establishing healthy emotional principles in patient billing, phone conversations, collections, and staffing
    • Learning the art of validating the other person, and re-connecting with the fundamentals of basic living

    Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Preethi Fernando, MA

    Virtual Presenter | Author

    Preethi Fernando is the author of six books and a speaker. She is the author of “Diversity and Inclusion.” She is the winner of Stephen King’s Haven Foundation Award, given to one author each year.  Originally from the island of Sri Lanka, Preethi now calls Loveland, Colorado, her home.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • Master This- Visual Storyelling: Photography and Video

    Contains 3 Component(s) Includes Multiple Live Events. The next is on 02/16/2021 at 12:00 PM (EST)

    Learn to clearly articulate your message to create more effective visual assets!

    Storytelling is the elusive magic that creates an emotional connection between your firm and a potential client. We’ll show you how to craft it during our next Master This series.

    Our three-part, virtual workshop highlights effective visual storytelling through photography and video that allows your creative work to resonate with the right people. 

    Our presenter will show us how to:

    1. Create images and videos that will improve outcomes from email marketing, social media, newsletters, websites, and proposals
    2. Discover techniques to know if your image or video is aligned with your message and audience
    3. Utilize tools of composition to improve the clarity and emotional impact of your images
    4. Identify the biases the make it hard to identify or create effective images and video
    5. Identify the right image for a given purpose


     

     

     

     


    David Lecours

    Principal

    Lecours Design


     

  • Master This- Bold Brand 2.0: Rebranding Workshop

    Contains 3 Component(s) Includes Multiple Live Events. The next is on 02/09/2021 at 12:00 AM (EST)

    Don't miss this opportunity to get a jump-start on your rebrand in 2021.

    image


    If you're considering a rebrand in 2021, don't miss this three-day master class with Josh Miles, the Society’s CMO and author of Bold Brand 2.0. Josh will unpack his secrets to leveraging brand strategy to reposition, differentiate, and market your A/E/C firm through rebranding. He’ll also delve into the first three phases of rebranding: brand strategy, brand voice, and brand identity. Don't miss this opportunity to get a jump-start on your firm’s new positioning and identity in 2021.



    Stacy Stout, FSMPS, CPSM

    Jo

  • Master This- Create a Podcast

    Contains 3 Component(s) Includes a Live Web Event on 01/25/2021 at 12:00 PM (EST)

    Podcasts have always been an excellent way to communicate your firm's expertise and grow an audience. As A/E/C firms seek new approaches to networking and building trust and business, your firm should consider podcasting. In this three-part workshop led by digital-marketing expert and podcast host, David Lecours, you'll learn how to develop, record, distribute, and promote your podcast.

    image


    Podcasts have always been an excellent way to communicate your firm's expertise and grow an audience. As A/E/C firms seek new approaches to networking and building trust and business, your firm should consider podcasting. In this three-part workshop led by digital-marketing expert and podcast host, David Lecours, you'll learn how to develop, record, distribute, and promote your podcast.

    David Lecours

    Principal

    Lecours Design


     

  • Master This - Practical Applications of Storytelling in A/E/C Firms

    Contains 3 Component(s)

    If you’re like many A/E/C marketing/business development professionals, you’ve discovered that developing your company’s story is one of the hardest tasks on your long to-do list. After attending, you’ll walk away knowing how to capture your audience’s attention and compel them to respond.

    image


    If you’re like many A/E/C marketing/business development professionals, you’ve discovered that developing your company’s story is one of the hardest tasks on your long to-do list. Meanwhile, your revenue is lagging. Technical colleagues are confused. Your hit rate isn’t budging. And worst of all, you feel discouraged. Here’s the good news: It doesn’t have to be that way. In this three-part session, Everest Marketing Services President, Barbara Shuck  will share storytelling principles proven to engage clients, prospects, and colleagues. After attending, you’ll walk away knowing how to capture your audience’s attention and compel them to respond.


    David Lecours

    Principal

    Lecours Design


     

  • A Mix of Many

    Contains 15 Component(s)

    This collection of programs is brought to you from our Build Business 2020: Pivot & Focus Virtual Experience.

    About the Collection

    The following 15 programs are included in the Mix of Many Collection


    Work Matters but Culture Matters More

    Unconscious Bias

    People Management During Rapid Change

    7 Steps to Communicate Clearly

    Role Transition

    24 Hour News Cycle - Managing Info

    Business Development in a Post Covid World

    The Power of Diversity in Business Development (the evolution of BD and how to be successful in today's environment)

    Critical Experiences for Young Professionals / Emerging Leaders

    Virtual Events / Technology

    Data Management

    New Rules of Recruitment and Retention

    The AEC's of Diversity

    The Gift of Not Knowing

    Infographics for Anyone


    Each 60-minute webinar in this course is approved for 1 continuing education unit (CEU) for the Certified Professional Services Marketer program. 

  • The Best of Business Development

    Contains 10 Component(s)

    This collection of programs is brought to you from our Build Business 2020: Pivot & Focus Virtual Experience.

    About the Collection

    The following 10 programs are included in The Best of Business Development Collection

    Business Development in a Virtual World

    Proposal Management Tune-Up

    In Person or Virtual - Do This and Win the Interview

    Business Development in a Post Covid World

    Writing Stories Behind Buildings

    Wake Up Your Writing: Tips to Avoid Tired, Overused Language

    People Management During Rapid Change

    New Rules of Strategic Planning

    Recruitment and Retention

    7 Steps to Communicate Clearly


    Each 60-minute webinar in this course is approved for 1 continuing education unit (CEU) for the Certified Professional Services Marketer program. 

  • Marketing Must-Haves

    Contains 10 Component(s)

    This collection of programs is brought to you from our Build Business 2020: Pivot & Focus Virtual Experience.

    About the Collection

    The following 10 programs are included in this Marketing Must-Haves Collection:

    External Communication

    New Rules of Strategic Planning

    Leveling Up on LinkedIn

    Wake Up Your Writing: Tips to Avoid Tired, Overused Language

    Branding 2020

    Writing Stories Behind Buildings

    Great Photos are Not Enough

    Storytelling: How to Write Compelling Cover Letters and Blogs

    Budgeting your Marketing Program: Aligning Marketing Efforts to your Firm's Goals

    Infographics for Anyone

    Each 60-minute webinar in this course is approved for 1 continuing education unit (CEU) for the Certified Professional Services Marketer program. 

  • Master This - Digital Readiness

    Contains 3 Component(s)

    A few months ago, the way we worked changed drastically. From new remote work policies to the way we handled business development, many firms had to turn on a dime to keep up. In this three-part session led by digital-marketing expert, Tim Asimos, you’ll learn unique ways to engage your audience and win projects in our virtual world.

    image


    A few months ago, the way we worked changed drastically. From new remote work policies to the way we handled business development, many firms had to turn on a dime to keep up. In this three-part session led by digital-marketing expert, Tim Asimos, you’ll learn unique ways to engage your audience and win projects in our virtual world.

     


    Tim Asimos

    Partner & Director of Digital + Growth

    As partner and director of Digital + Growth at circle S studio, Tim Asimos has a deep understanding of the ups and downs of the digital world. With an unwavering focus on the user experience, Tim helps guide the creation and development of websites and other digital projects. His keen insight and technological prowess help clients navigate the constantly changing world of marketing. Tim has long been a proponent of content marketing, and he helps clients engage their audiences in new and meaningful ways.