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  • Contains 3 Component(s) Includes Multiple Live Events. The next is on 08/09/2022 at 12:00 PM (EDT)

    Section 508 of the Rehabilitation Act requires that Federal agencies' electronic and information technology is accessible to people with disabilities, including employees and members of the public. This three-part series will unravel the intricacies of accessibility, bring clarity to compliance, and give you an introduction into mastering Section 508 Compliance for document accessibility.

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    Section 508 of the Rehabilitation Act requires that Federal agencies' electronic and information technology is accessible to people with disabilities, including employees and members of the public.  This three-part series will unravel the intricacies of accessibility, bring clarity to compliance, and give you an introduction into mastering Section 508 Compliance for document accessibility. In the first session, we start by understanding the barriers and implementing an effective workflow. The second session explores the tools within Adobe InDesign and how to use them more efficiently to produce documents that can meet compliance right from InDesign. . The last session takes a look at testing our documents for WCAG 2.0 AA compliance, fixing common errors and understanding the basics of accessibility tags. After this Master This series, you’ll have a firm understanding and a great foundation for understanding accessibility and creating deliverables that will meet client expectations.

    Session 1: Understanding Accessibility 

    • -What is Accessibility and the barriers I need to overcome?
    • -How do I meet Section 508 Compliance?
    • -How do I implement accessibility into my current workflow?
    • -Top 5 things I can do today without being an accessibility expert.

    Session 2: Accessible InDesign

    • -Understanding the accessibility features
    • -The importance of solid structure for accessibility
    • -What makes an accessible table?
    • -Accessible Infographics
    • -Accessible Form basics

    Session 3: Accessible Acrobat Documents

    • -What are tags and why do I care?
    • -How to test a PDF for compliance
    • -Top 5 errors and how to fix them
    • -Accessible PDF Forms


    Dax Castro

    Certified Digital Accessibility Trainer

    Accessibility Advocate | IAAP

    Dax Castro is an award-winning, Adobe Certified PDF Accessibility Trainer and certified Accessible Document Specialist (ADS) with more than two decades of experience in the A/E/C industry. Dax is a member of the International Association of Accessibility Professionals where he helped write the ADS certification and created more than 40 accessibility training videos. In addition to providing accessibility training and consulting worldwide, he and Chad Chelius host a weekly accessibility podcast Chaxchat and run the PDF Accessibility Facebook group.

     

    Socials: (Feel free to edit how many you list)

    Facebook: PDF Accessibility

    Twitter: @daxjcastro

    LinkedIn: https://www.linkedin.com/in/daxcastro/

    Youtube: PDF Accessibility

    Podcast: http://bit.ly/chaxchat

  • Contains 3 Component(s)

    Marketing is the act of promoting or selling services or products. With employer branding, we are ‘selling’ one of the biggest decisions a human will make in their life. Their career. Your firm is struggling to find quality talent. However, even in this job-seeker centric economy, you as a marketer have power to impact your employer brand. In three sessions, employer branding leader Rachel Kennedy will share actionable practices and insights on how you as a marketer can activate your company’s employer brand to attract more quality talent to your firm.

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    Marketing is the act of promoting or selling services or products. With employer branding, we are ‘selling’ one of the biggest decisions a human will make in their life. Their career. 

     Your firm is struggling to find quality talent. However, even in this job-seeker centric economy, you as a marketer have power to impact your employer brand.

     In three sessions, employer branding leader Rachel Kennedy will share actionable practices and insights on how you as a marketer can activate your company’s employer brand to attract more quality talent to your firm. 

     

    Session 1: The Marketer's Role in Employer Brand

    This series will kick off by covering employer branding basics and sharing inspiring examples of great employer branding. 

    Session 2: LinkedIn for Marketers: A Profile Workshop

    In this hands-on workshop, Rachel will share actionable steps on how to craft your LinkedIn profile to create maximum impact for you, and your employer brand. This session includes a commplimentary downloadable guide to build your own LinkedIn profile.

    Session 3: 10 Ways to Market Your Employer Brand Rachel will share 10 power-packed ideas on how to market your employer brand: from highlighting awards and your website to including talent ambassadors. 

    Rachel Kennedy

    CEO

    Southern Lighthouse

    Rachel Kennedy has worked in talent acquisition at The Beck Group and The Container Store, where she initiated internship & mentorship programs, and built recruiting teams. With a heart for company culture, and a curiosity about how people find companies, she discovered employer branding: the perfect intersection of her background in recruiting and love for marketing.

    Today her firm, Southern Lighthouse, helps businesses attract the right people to their unique cultures through the power of their employer brand. She was featured in Authority Magazine on her pandemic-driven career pivot.  

    Rachel is a mom of two wild boys, cookie lover, wife, and tea aficionado who lives in Dallas, Texas. 

    Connect with Rachel at Rachel@SouthernLighthouse.com or https://www.linkedin.com/in/rachelkingkennedy/

  • Contains 1 Component(s)

    The Infrastructure Investment and Jobs Act (IIJA), signed into law last year, is providing historic investment in American infrastructure. For starters, the bill specifies $550 billion in new spending on our nation’s infrastructure over the next five years, which includes $110 billion for roads, bridges, and major projects.

    The Infrastructure Investment and Jobs Act (IIJA), signed into law last year, is providing historic investment in American infrastructure. For starters, the bill specifies $550 billion in new spending on our nation’s infrastructure over the next five years, which includes $110 billion for roads, bridges, and major projects.

     

    What does this mean for you and your firm? Join us on May 12, 2002, from 2 – 3 p.m. ET, when you’ll learn more about what funding is available for these types of projects and how to position your firm to win a portion of the work.

     

    Our presenter will provide you with:

    • 1)Information on how IIJA funding is broken down by state that will help you prepare to position your firm for a portion of this work
    • 2)The latest in terms of implementation of the various IIJA programs and funding streams
    • 3)Insights into the key policy priorities stemming from the new law
    • 4)The challenges with regard to the IIJA and how organizations like American Council of Engineering Companies (ACEC) are engaging to ensure program success

    You must be a a CPSM to attend. If you can’t make it on May 12, you can purchase the webinar in advance and watch at your convenience.

    Steve Hall

    Senior Vice President for Advocacy

    ACEC

    Steve joined ACEC in 2001, and currently serves as senior vice president for advocacy. Prior to joining ACEC, Steve worked on Capitol Hill for 14 years, including the role of chief of staff and legislative director for Congresswoman Sue Kelly (R-NY). Before joining the Kelly office in 1995, Steve served for two years as senior legislative assistant on the staff of Congressman Bill Zeliff (R-NH), where he handled the congressman's work on the Transportation and Infrastructure and Government Operations Committees. He also handled transportation and infrastructure issues for Congressman Matthew Rinaldo through congressional consideration and passage of ISTEA in 1991. He began his Hill career in 1987 as a legislative assistant in the office of Congressman John Hiler (R-IN).

     

    This program is approved for 1.0 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.0 learning units from the American Institute of Architects. 

    Per-Site Registration Fee*  

    CPSM Registration: $10



  • Contains 3 Component(s), Includes Credits

    In your role as a professional marketer or business developer, you work with and for many colleagues, helping them to find and win rewarding work. Delivering high-quality projects and deliverables to different personalities, all demanding your time and attention, requires a high level of interpersonal effectiveness.

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    In your role as a professional marketer or business developer, you work with and for many colleagues, helping them to find and win rewarding work. Delivering high-quality projects and deliverables to different personalities, all demanding your time and attention, requires a high level of interpersonal effectiveness.

    How can you get what you want and need without being aggressive or neglecting the needs of others or yourself? Discover how during our May webinar.

    Learning Objectives:

    1. Learn more about the three skills required for interpersonal effectiveness: Focus, Empathy, and Self-Respect.
    2. Set goals for your work interactions that will put into practice these three skills.
    3. Establish an accountability plan for achieving your goals.

     

    During the webinar, you’ll complete exercises to practice all three interpersonal effectiveness skills. From this practice and the learning objectives, you’ll walk away knowing what it takes to have relational success—and this will lead to more success at your firm and throughout your career.

    Gabe Lett, FSMPS, CPSM

    Gabe Lett, FSMPS, CPSM, is a veteran of A/E/C marketing and business development. He has served three consulting engineering firms over a 17-year career. He’s a published writer, contributing numerous articles educating and promoting best practices for A/E/C marketing professionals. He recently published “The AEC Professional’s Guidebook,” which offers 70 lessons to strengthen design and construction professionals’ careers. Gabe also presents for several SMPS chapters and regional conferences on a range of topics. His background as a licensed professional counselor gives Gabe unique insights into the marketing profession.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • Contains 3 Component(s), Includes Credits

    How can you improve your interpersonal skills and develop strategies to win more work your firm needs to hit growth targets? Join our presenter Wally Hise as he shares insights into three concepts that all business developers and marketers should master.

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    How can you improve your interpersonal skills and develop strategies to win more work your firm needs to hit growth targets? Join our presenter Wally Hise as he shares insights into three concepts that all business developers and marketers should master.

    Business development is crucial to your firm’s success—and everyone should be familiar with ways to improve on it, whether it’s in your title or role. During this session, we’ll explore:

    • Personal habits or routines to improve your BD effectiveness
    • Key aspects of strategy to help you set a direction for new clients and projects
    • Fundamentals of building enduring relationships
    • Changes in BD tactics that surfaced during the COVID pandemic
    • What separates A/E/C marketers from business developers

    If you can’t make it on April 14, you can purchase the webinar in advance and watch at your convenience.

    Wally Hise, PE

    Sr. Vice President

    HDR

    Wally combines 35+ years of AEC industry experience and an executive marketing perspective to help grow HDR's business. His career spans operations, management, and marketing positions in small to very large firms. Wally is currently responsible for business development, major pursuits, and proposals in HDR’s Federal program. Using his experience building relationships and winning new business, he continues to explore creative approaches and share ideas to promote the business development profession.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • Contains 3 Component(s)

    In the A/E/C world, new projects are rarely won in the proposal or interview stage alone. How you position and respond in each phase of a pursuit—start, middle or end—will impact the outcome. In an industry where differentiation from others can be difficult, it’s important to understand the opportunities and pitfalls that await. During April’s Master This, you’ll discover tactics and strategies that can be applied in the overall pursuit to secure the win. As with chess, the ultimate game of strategic thinking, each pursuit phase requires an intentional approach and mode of thinking to strategically position your pieces to result in a checkmate.

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    Module 1 | April 5 Opening Game – Laying the Foundational Strategy To Win the Pursuit Game

    How you end is often rooted in how you begin. In the game of chess, your opening preparation helps to ensure you’re in a good position for the middle game and endgame. For A/E/C marketers, ensuring a strong opening game is critical to winning new work. In this session, we’ll explore how marketers can partner with business developers and doer-seller technical staff to precondition a client or market, gather critical intelligence, influence selection criteria, and lay the groundwork that sets you up for a successful pursuit and sets you apart from your competition. 

    Module 2 | April 7  Middlegame – Controlling the Center To Dominate the Pursuit Game  
    Qualifications, proposals, and cost estimates commonly make up the center of the pursuit process. Parallel to chess, maintaining any lead gained during the opening game requires that you seize the middle and control the center. In this session, we’ll discuss how marketers can emerge as a strategic lead for the middle game while still accomplishing the tactical deliverable requirements through organization, compliance, continuity, and articulation of your firm’s unique value proposition.

    Module 3 | April 11: Endgame – Final Tactics To Achieve Checkmate in the Pursuit Game
    Each move in chess must have a purpose and that purpose should be part of an overall strategy to win. But at the moment of checkmate there is only one winner. In the A/E/C industries, the game is not won until a contract has been signed. In this session, we look at how marketers can provide strategic coaching in the final stages of a pursuit to master the interview, manage the decision process, deliver on early work, navigate contract negotiations, recover from a loss, and prepare for the next pursuit.

    Rachel Kennedy

    CEO

    Southern Lighthouse

    Rachel Kennedy has worked in talent acquisition at The Beck Group and The Container Store, where she initiated internship & mentorship programs, and built recruiting teams. With a heart for company culture, and a curiosity about how people find companies, she discovered employer branding: the perfect intersection of her background in recruiting and love for marketing.

    Today her firm, Southern Lighthouse, helps businesses attract the right people to their unique cultures through the power of their employer brand. She was featured in Authority Magazine on her pandemic-driven career pivot.  

    Rachel is a mom of two wild boys, cookie lover, wife, and tea aficionado who lives in Dallas, Texas. 

    Connect with Rachel at Rachel@SouthernLighthouse.com or https://www.linkedin.com/in/rachelkingkennedy/

  • Contains 3 Component(s), Includes Credits

    A personal brand is an expression of your authentic self—and important for your career and professional goals. For more than a decade, our presenter Uniqueka Walcott, CPSM, has used several tactics to embody her personal brand in a way to reach goals faster than expected and with greater ease.

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    A personal brand is an expression of your authentic self—and important for your career and professional goals. For more than a decade, our presenter Uniqueka Walcott, CPSM, has used several tactics to embody her personal brand in a way to reach goals faster than expected and with greater ease.

     

    Join us for our March webinar and discover these tactics—and the way to express your authentic self without feeling overwhelmed or fake. During this live, yet virtual session, we’ll explore:

     

    • What is a personal brand?
    • Do you need a personal brand?
    • How to define your brand
    • Ways to embody your brand in person and online

     

    If you can’t make it on March 17, you can purchase the webinar in advance and watch at your convenience.

    Uniqueka Walcott, CPSM

    Marketing Manager

    Uniqueka Walcott, CPSM, is a marketing manager at Environmental Science Associates. She has been featured in Thrive Global, Marketer, and the Baltimore Sun. Uniqueka has a B.A. in Journalism with a focus in public relations from Georgia State University. She approaches everything with her three ingredients for success: Resilience, Reading, and Relationships. 

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • Contains 3 Component(s), Includes Credits

    The A/E/C industries have experienced a robust and unparalleled uptick as the economy continues to heal from the pandemic. As we look ahead to 2022, we expect the momentum of opportunities to continue to build. And as marketers and business developers, the need to design a strategy in preparation for this influx is more crucial than ever. Knowing where we are and where we’re headed allows us to align our efforts with our companies’ goals and objectives.

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    The A/E/C industries have experienced a robust and unparalleled uptick as the economy continues to heal from the pandemic. As we look ahead to 2022, we expect the momentum of opportunities to continue to build. And as marketers and business developers, the need to design a strategy in preparation for this influx is more crucial than ever. Knowing where we are and where we’re headed allows us to align our efforts with our companies’ goals and objectives.

     

    During our February webinar, you’ll get the latest information on:  

    • What COVID-19’s transition from a pandemic to an endemic disease means for our industries
    • How to keep up with the booming healthcare market

    What to expect from the infrastructure bill and Build Back Better Act We’ll also discuss how we can continue to leverage core principles we’ve relied on to achieve greater outcomes in a virtual and hybrid world and economy. By applying best practices from 2020 and 2021 and into the future, we can elevate our efforts in preparation of another vibrant cycle.  

    Dianne Lee

    Executive Director

    Kitchell

    Dianne Lee is a tireless advocate and respected professional in the Architecture, Engineering, and Construction industry. With more than 16+ years of experience, she has been credited for multiple billion-dollar contract awards both nationally and internationally and has worked for some of the best construction and project management firms in the world.  Her experience and success includes working for multi-national global firms such as Parsons and Aecom where she has led business development and strategic pursuits, driving pre -positioning, proposal and team interview efforts towards contract awards. She is currently the Executive Director of Strategy and Business Development at Kitchell, a West Coast construction and project management firm. Her areas of expertise include client identification and engagement, industry partnership and collaboration.  Working closely with the executive team, she leads the development and execution of strategic initiatives to drive growth and deliver the strategic plan, establishing market presence and visibility, creating opportunities for the firm and securing partnerships with all stakeholders. She is focused on the Public Sector, Higher Education, K 12 and Healthcare markets. 

     

    She currently serves on 4 prestigious industry boards, she is the immediate past president of the Asian American Architects and Engineers Association of Southern California, she is currently serving a 3 year term as Board of Director and Program Chair for the SMPS Los Angeles Chapter (SMPS-LA) and serves on the Board and as Program Chair for the Construction Management Association of America Southern California Chapter (CMAA SC). She is also on the executive board of the Western Winter Workshop, a project controls and construction management focused organization.  In addition to her volunteer activities she is also a national speaker for SMPS HQ, Engineering News Record (ENR) Podcast and the Construction Management Association of America (CMAA) and is frequently asked to share her expertise in business development, client management and the industry as a whole.

     

    In 2021, Dianne authored and published her first book titled Leveraging Stereotypes to your Advantage. In her book Dianne shares her personal story as an Asian immigrant in a highly male dominated industry. She is passionate about the promotion and elevation of women and utilizes her platform to Inspire - Ignite - Empower and Unite! www.diannelee88.com

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • Contains 3 Component(s)

    Social media is an important part of marketing and business development. If you get the strategy right, you and your firm can build long-lasting engagement and connections that could lead to new business. Done the wrong way, you’ll be wasting time, energy, and resources, spinning the social-media wheel of going nowhere. Join us for our three-session workshop that takes a close look at strategy, tools, and best practices. In this live, online program, accelerate your learning through interactivity within small group sessions..

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    Sssion 1: Click Here: Jumpstart Your Social Media Strategy

    In this session, we start with the basics to help you define which social-media platform you’re most active on and best practices for each network. By understanding which analytic data points matter to you, you’ll quickly make determinations about successful campaigns and engagement without second-guessing. We'll also discuss the differences between how to use social media personally and professionally. Participants will walk away with a checklist to perform a social media audit in one hour.

     

    Session 2: Always Be Planning: Quickly Map Your Content Plan All Year Long

    In the second session, our presenter will walk you through how to plan your content calendar by changing the way you assess and plan content in your overall marketing strategy. Many marketers often overlook or undervalue potential content because they can't see how it would translate to social media or be valuable to followers who don't know the firm. By intentionally capturing content, you’ll uncover content opportunities that add value to your social media strategy. During this session, you’ll receive a resource guide that includes the best free social media tools.

     

     

    Session 3: What's Next?: 2022 Social Media Trends and Best Practices

    In this final session, our presenter will walk you through where social-media networks are putting their priorities. Having this insider information will help you take advantage of new features and metrics so your firm can get the most out of social media. You’ll also get a handy 2022 B2B Social Media Holidays Calendar to get started.

     

    Speaker : Meagan Camp | CEO, The Modern Take

    Bio:

    Meagan is the owner of The Modern Take, a digital agency in Dallas, TX. She started The Modern Take in 2017 after 15 years of being a professional writer and editor. Now she works in the A/E/C space and with firms around the country to create intentional and powerful story-driven social media strategies.

     


    Meagan Camp

    CEO

    The Modern Take

    Meagan is the owner of The Modern Take, a digital agency in Dallas, TX. She started The Modern Take in 2017 after 15 years of being a professional writer and editor. Now she works in the A/E/C space and with firms around the country to create intentional and powerful story-driven social media strategies.

  • Contains 3 Component(s), Includes Credits

    Did you know that it’s 100% possible to close 80% (or more) of the deals you write proposals for? Firms just need to know how to write a winning proposal. Join us online on January 25 at 2:00 pm ET and learn from our presenter who teaches the art and science of customer understanding.

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    Did you know that it’s 100% possible to close 80% (or more) of the deals you write proposals for? Firms just need to know how to write a winning proposal.

    Easier said than done or hard to believe? Not if you learn the tips and techniques needed—and the reason behind them. Join us online on January 25 at 2:00 pm ET and learn from our presenter who teaches the art and science of customer understanding. This presentation is the go-to model on writing proposals that win business using behavioral science.

     

    Learning Objectives:

    1. Learn how behavioral science can be used to shape winning proposals

    2. Understand how cognitive biases influence client perceptions, decisions, and actions

    3. Learn a new method to design proposals that builds confidence in client decision-making

    4. Identify techniques to dramatically improve communication of value and differentiators

    Andrea Olson

    CEO

    Pragmadik

    Trained as a behavioral scientist and customer-centricity expert, Andrea helps companies better understand their customers through behavioral economics. She also speaks from the stage, teaching others the art and science of customer understanding. An avid writer and published author, Andrea is a contributing writer on customer behavior, organizational culture, and leadership topics for Entrepreneur, Rotman Management, and Chief Executive magazines, to name a few. She’s also a four-time ADDY award winner, a visiting lecturer at the University of Iowa, Director of the Hawkeye Startup Incubator, a TEDx presenter, and TEDx speaker coach.

     

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!