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  • Markendium Labs

    Contains 1 Component(s)

    prototype

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    MARKENDIUM LAB- Marketing Research

    Marketing research is conducted to gather, record, and analyze data related to marketing a firm's services. Firms can use this data to identify and define marketing opportunities; generate, refine, and evaluate marketing actions; monitor marketing performance; and forecast trends. This 25- minute interactive course will focus on the elements of marketing research and is your 24/7 learning resource.


    Check out a demo of Domain 1, launching Summer 2016
  • Architectural Photography Best Practices

    Contains 2 Component(s) Recorded On: 04/19/2016

    Through a step-by-step illustration of the process, we'll demystify the planning and execution of a successful photography shoot. Our presenter will reveal examples and share valuable tips and tricks to help capture photos that are beautiful, connect with your audience, and appeal to editors. While examining how the style of architectural photography is continually changing, you'll be challenged to stay ahead of the curve by shifting some of the focus from the building to the people who experience it.

    Is your photography telling the story or missing the point?

    A highly visual presentation about storytelling and project photography.

    Architectural Photography Best Practices will introduce effective ways to keep both designers and marketers happy with the firm's project photography. Participants will learn how to build a complete picture of a project, from documenting the aesthetic and technical details to articulating the social perspectives.

    Through a step-by-step illustration of the process, we'll demystify the planning and execution of a successful photography shoot. Our presenter will reveal examples and share valuable tips and tricks to help capture photos that are beautiful, connect with your audience, and appeal to editors. While examining how the style of architectural photography is continually changing, you'll be challenged to stay ahead of the curve by shifting some of the focus from the building to the people who experience it.

    Learning Objectives

    During this webinar, attendees will learn:

    1. Skills to ensure your project photography satisfies the needs of the design and marketing teams.
    2. Best practices to capture photographs that tell the stories of your project
    3. What it takes to capture photos that connect with your audience and appeal to editors.
    4. Effective ways to plan and execute a photography shoot successfully.
    5. Techniques to stay ahead of the curve: shift some of the focus from the building to the people who experience your project.


    CEU Credits

    SMPS Webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS Webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*

    SMPS Member Site Registration: $179
    Nonmember Site Registration: $239

    *Remember: Webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

    Anna Maria Marich

    Director of Visual Communications, Perkins+Will

    Anna Marich is an expert in employing the power of photography to capture a story and connect architecture with the larger community. As director of visual communications for The Freelon Group, Marich was a key contributor to the firm's brand for over 12 years. In 2015, following the merger with global design firm Perkins+Will, Anna joined their corporate marketing team. Her passion for architecture and design are reflected in this highly visual presentation about storytelling and project photography.

  • Relationships Matter: Build Enduring Client Connections

    Contains 2 Component(s) Recorded On: 03/31/2016

    In today's hyper-competitive business environment, doing great work is no longer good enough. Nurturing and expanding relationships is necessary to retain long-term clients. As project managers and technical professionals, we are expected to not only do great work and achieve client satisfaction, but also to position our firm for future projects. Every project and client interaction creates an opportunity to achieve these objectives.

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    In today's hyper-competitive business environment, doing great work is no longer good enough. Nurturing and expanding relationships is necessary to retain long-term clients. As project managers and technical professionals, we are expected to not only do great work and achieve client satisfaction, but also to position our firm for future projects. Every project and client interaction creates an opportunity to achieve these objectives.

    Learning Objectives

    This webinar will help attendees:

    1. Understand the topics that lead to meaningful client conversations
    2. Explore tools to promote client retention
    3. Identify behaviors that build strong relationships

    Wally Hise, P.E.

    Vice President, HDR

    Wally Hise has 30 years of industry experience working at engineering and construction firms ranging in size from $20M to more than $1B. His previous responsibilities span most aspects of an AEC company including operations, marketing and management. He has applied sales, marketing and client management principles across the commercial and government markets. In his current role, Wally manages strategic planning, business development, pursuits and proposals, and marketing services for HDR's Federal program. He holds a Bachelor's degree in engineering, and is a licensed professional and certified trainer.

  • Driving Conversions through Content Marketing and Social Media

    Contains 1 Component(s) Recorded On: 03/15/2016

    For marketers, it's crucial to generate leads and drive conversion when it comes to building business for your firm. A great way to help build business is to develop a content marketing and social media strategy that focuses on custom content—delivering the right message to the right audience at the right time. However, many marketers haven't found a way to make content marketing and social media a profitable channel because they don't know how to grow their traffic or convert visitors into customers. If you're new to content marketing or your content strategy has been returning less-than-stellar results lately, join marketing veteran Jason Abrahams as he explores tactics that, if implemented correctly, will persuade your customers to make that final click

    For marketers, it's crucial to generate leads and drive conversion when it comes to building business for your firm. A great way to help build business is to develop a content marketing and social media strategy that focuses on custom content—delivering the right message to the right audience at the right time.

    However, many marketers haven't found a way to make content marketing and social media a profitable channel because they don't know how to grow their traffic or convert visitors into customers. If you're new to content marketing or your content strategy has been returning less-than-stellar results lately, join marketing veteran Jason Abrahams as he explores tactics that, if implemented correctly, will persuade your customers to make that final click.

    Topics covered during this webinar will include:

    • Creating a content marketing strategy that ensures your overall conversion objectives are aligned with the content being created
    • Building and executing a multichannel content distribution strategy that reaches, engages, and nurtures your audience while leading them down the path toward conversion
    • Tracking and measuring content marketing ROI and understanding its impact on your firm's business

    Learning Objectives

    During this webinar, attendees will:

    1. Understand the importance of content marketing, the role it plays in generating leads, and why it works
    2. Identify and describe the process, channels and tactics that should be utilized to drive conversions with content
    3. Learn how to convert content to revenue by creating a marketing system in action
    4. Describe the best ways to measure success for a content marketing and social media strategy

    CEU Credits

    SMPS Webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS Webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*

    SMPS Member Site Registration: $179
    Nonmember Site Registration: $239

    *Remember: Webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

    Jason Abrahams

    Vice President, Marketing, Root3 Growth Marketing

    Jason Abrahams is VP of Marketing for Root3 Growth Marketing, a Chicago-based agency developing long-term success strategies for high-growth businesses. Acting as an outsourced CMO for his clients, Jason is charged with developing and executing brand strategies for clients across the country. He oversees a team of internal and external resources focused on executing digital and traditional marketing tactics to drive customer base growth, digital conversions, and overall brand development. Jason holds a BBA from University of Miami (FL), MBA from DePaul University Kellstadt School of Business, and is an instructor at the Digital Professional Institute.

  • Explode Your Firm's Performance: The Business Case for Lighting the Fuse

    Contains 1 Component(s)

    Hear directly from the President & CEO of a once "old school" A/E firm and the revolutionary transformation of its environment, culture, and reward structure. The firm has engaged its employees in ways that have markedly evolved the 160-year-old organization in impressive ways. The results weren't immediate and required an ongoing “walk of faith" on the part of a newly transitioned leadership team. Framing all management and strategic decisions against the backdrop of the firm's prime strategic initiative was critical to the firm's positive outcomes. This presentation will illustrate an emphasis on an internal culture of leadership that runs in the background at all levels, improved business development and marketing results, better risk management, an increasingly engaged workforce, improved technical quality, customer service & retention, and internal coordination.

    Hear directly from the President & CEO of a once "old school" A/E firm and the revolutionary transformation of its environment, culture, and reward structure. The firm has engaged its employees in ways that have markedly evolved the 160-year-old organization in impressive ways. The results weren't immediate and required an ongoing “walk of faith" on the part of a newly transitioned leadership team. Framing all management and strategic decisions against the backdrop of the firm's prime strategic initiative was critical to the firm's positive outcomes. This presentation will illustrate an emphasis on an internal culture of leadership that runs in the background at all levels, improved business development and marketing results, better risk management, an increasingly engaged workforce, improved technical quality, customer service & retention, and internal coordination. The presentation will have an emphasis on the corresponding payback to the company, clients, and employees, as well as why all leaders interested in keeping their firms relevant should be doing likewise. (1.25 CEUs)

    Learning Objectives:

    • Becoming an Employer of Choice is only one side of an equilibrium equation; the other side must be recruiting and retaining Employees of Choice. The traditional employer-employee
    • Being an Employer of Choice isn't about giving more and more “stuff" to employees and it's not about being “touchy-feely" either. It's about creating an internal culture of high performance and high leadership that runs in the firm's background and consistently returns positive and sustainable results.
    • Sustainable cultural change takes patience, investment, a measure of faith, perseverance, and confidence. Setbacks can, and will, occur, results aren't immediate and there are skeptics abound. That's why so few firms get there - but you must get there if you want to remain relevant going forward. The world has changed!
  • Keeping the Client in Play: Managing Your Contacts Between Projects

    Contains 1 Component(s)

    With many clients, a significant amount of time elapses between the end of one project and the start of another. This is typically the time when the relationship with that client lies fallow. Yet, this is also the ideal time to ensure good references, get referrals, and demonstrate value from the engagement. This presentation talks about why that gap exists, what can be done during the gap (by both marketing and business development) to help you win business from similar clients, and how to ensure that the relationship with that client remains solid until the next project opportunity.

    With many clients, a significant amount of time elapses between the end of one project and the start of another. This is typically the time when the relationship with that client lies fallow. Yet, this is also the ideal time to ensure good references, get referrals, and demonstrate value from the engagement. This presentation talks about why that gap exists, what can be done during the gap (by both marketing and business development) to help you win business from similar clients, and how to ensure that the relationship with that client remains solid until the next project opportunity.

    (1.25 SMPS CEUs/1.25 AIA LUs)

    Learning Objectives:

    • Learn why so many client relationships die off after a project ends.
    • Develop strategies for closing the loop between project end and next engagement so existing clients stay existing clients.
    • Get practical advice for how to overcome obstacles when it comes to to gathering references, referrals, and ongoing client communication.
  • How the Recession Commoditized the A/E Firm + What To Do About It

    Contains 1 Component(s)

    During the recession, a large owner of gas stations and convenience stores issued an RFP for assistance renovating a good portion of its locations as part of a major rebrand -- an RFP that normally would have received 15-20 responses yielded over 11k. While economic conditions have improved drastically over the last few years, the signs of commoditization are still all around us. Yet, we're not talking about them. This program will do just that. We will share key indicators that commoditization is still a very real problem for many architecture and engineering firms, perspectives on the topic from marketers around the country, and suggestions for how marketers can help their firms “de-commoditize."

    During the recession, a large owner of gas stations and convenience stores issued an RFP for assistance renovating a good portion of its locations as part of a major rebrand -- an RFP that normally would have received 15-20 responses yielded over 11k. While economic conditions have improved drastically over the last few years, the signs of commoditization are still all around us. Yet, we're not talking about them. This program will do just that. We will share key indicators that commoditization is still a very real problem for many architecture and engineering firms, perspectives on the topic from marketers around the country, and suggestions for how marketers can help their firms “de-commoditize." (1.25 SMPS CEUs/1.25 AIA LUs)

    Learning Objectives:

    • Identify the key forces driving the commoditization of the practice to raise awareness of the issue with firm leaders.
    • Access real world indicators that commoditization is still a very real problem.
    • Identify paths to “de-commoditize" the firm and build a highly differentiated firm.

  • Many Roles, Many Hats. Perspectives from "Do it All" Marketers and Business Developers

    Contains 1 Component(s)

    Do you wear many hats in your firm as a marketer? In many firms, marketers are tasked with proposal and collateral development, but might also engage in: business development, graphic design, public relations, trade shows, advertising, and coaching. It is important to remain organized and sane while investing in your professional development. How do you successfully do it all? How are you evaluated for such a diverse role? Being the one and only marketing and business development person in your firm may come in different forms or have different titles. If you are the only source for business development and marketing in your firm, you must have a unique combination of skills: vision, creativity, design capabilities, strong writing and proposal development skills as well as sales and relationship building skills – all of which work together to help sell your firm's services. This session addresses a number of strategies and perspectives used by marketers who are the single source for marketing and business development in their firms.

    Do you wear many hats in your firm as a marketer? In many firms, marketers are tasked with proposal and collateral development, but might also engage in: business development, graphic design, public relations, trade shows, advertising, and coaching. It is important to remain organized and sane while investing in your professional development. How do you successfully do it all? How are you evaluated for such a diverse role? Being the one and only marketing and business development person in your firm may come in different forms or have different titles. If you are the only source for business development and marketing in your firm, you must have a unique combination of skills: vision, creativity, design capabilities, strong writing and proposal development skills as well as sales and relationship building skills – all of which work together to help sell your firm's services. This session addresses a number of strategies and perspectives used by marketers who are the single source for marketing and business development in their firms. (1.25 CEUs)

    Learning Objectives:

    • Gain perspective from professionals who perform both marketing and business development functions for their firms.
    • Learn tips on how to better organize their time in managing the activities needed for both responsibilities.
    • Gain perspective on how to sell this unique dual skill with their firm's upper management as well as negotiate and help determine performance goals for their position where possible.
  • Marketing Your Firm on a Limited Budget

    Contains 2 Component(s) Recorded On: 02/16/2016

    As a marketer within an A/E/C firm, you understand how budgets are constantly scrutinized. Being sure to keep overhead low helps improve your firm's bottom line, but makes proactive marketing quite a challenge. High-dollar marketing investments are frowned upon and often aren't even realistic. Our February webinar will focus on how to put together a sustainable, highly effective marketing presence without breaking the bank. When is advertising worthwhile? How can you increase web traffic without paying for each click? What can you do to show sustainable growth in firm awareness? We'll tackle these subjects and more in this upcoming, interactive session.

    As a marketer within an A/E/C firm, you understand how budgets are constantly scrutinized. Being sure to keep overhead low helps improve your firm's bottom line, but makes proactive marketing quite a challenge. High-dollar marketing investments are frowned upon and often aren't even realistic.

    Our February webinar will focus on how to put together a sustainable, highly effective marketing presence without breaking the bank.

    When is advertising worthwhile? How can you increase web traffic without paying for each click? What can you do to show sustainable growth in firm awareness? We'll tackle these subjects and more in this upcoming, interactive session.

    Learning Objectives

    During this webinar, attendees will learn how to:

    1. Identify the best marketing efforts to utilize without committing to huge expenditures
    2. Prioritize marketing efforts and budget allocation based on your goals
    3. Implement tracking measures to monitor marketing success
    4. Understand which social media tools are most worth your time

    CEU Credits

    SMPS Webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS Webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*

    SMPS Member Site Registration: $179
    Nonmember Site Registration: $239

    *Remember: Webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

    Chris Denby

    CEO, Markitecture

    Chris Denby heads up Markitecture, where he helps large and small companies to define clear, effective marketing strategies and deliver powerful executions. Prior to founding Markitecture, he worked with well-known clients such as General Electric, TRC Solutions, Washington Gas, NAHB, and many others to create successful B2B, B2G and B2C communications. Denby holds a bachelor's degree in architecture and an MBA from Virginia Tech and is an SMPS member.

  • Module 3: Easy Ways to Use Graphics in Proposals and Presentations

    Contains 3 Component(s)

    Visuals resonate with people, and using graphics as well-thought-out ways to convey or enhance your message is key to keeping your audience engaged. You don't have to be a graphic designer to use graphics effectively in proposals—all you need is a little creativity.

    (January 27, 2016, at 1 p.m. ET)

    Instructor: Karen Kurta, CPSM, Senior Marketing Project Lead, Balfour Beatty Construction

    Let's face it, nobody looks at a proposal and says, “Yay, it's all words!” Yet most of the time we use pages and pages of text or wordy bullets and wonder why our message gets lost. Visuals resonate with people, and using graphics as well-thought-out ways to convey or enhance your message is key to keeping your audience engaged. You don't have to be a graphic designer to use graphics effectively in proposals—all you need is a little creativity. From tag lines and photos, to charts and infographics, this session will examine the graphic tools available to create better materials. Using real-world examples, we'll explore creative alternatives to traditional text and bullet points and cover tips and tricks for those with no graphic-design help.

    During the session, participants will:

    • Understand why visual communication is so effective
    • Learn about the most effective types of graphics and how to use them to support your message
    • Compare different methods of conveying information in proposals and presentations
    • Learn how to easily build simple graphics and see examples of them used in actual proposals and presentations
    • Learn about resources and tips/tricks for inexpensive stock fonts and graphics

    Karen Kurta, CPSM

    Senior Marketing Associate Cushman & Wakefield

    A three-time marketing excellence award winner, Karen excels in graphic design, photography, and proposal writing, specializing in assembling complex pieces into concise and cohesive marketing materials. She is known for efficiency, creativity, and the drive to continuously improve her skills.

    Her career spans various industries including construction and commercial real estate. For eight years, she managed complex proposals and developed presentations, graphics, collateral, advertising, and project photography for two global construction firms. She is currently a Senior Graphic Designer for Cushman & Wakefield—a global commercial real estate firm—where she provides graphic design, photography, and marketing support for over 40 brokers in two markets.

    Karen is a CPSM and a member of Commercial Real Estate Women (CREW) and the Professional Photographers of America (PPA). She is also the owner of a Central Florida-based photography business specializing in real estate, portraits, and fine art.