Catalog Advanced Search

Search by Categories
Search in Packages
Search by Format
Search by Date Range
Products are filtered by different dates, depending on the combination of live and on-demand components that they contain, and on whether any live components are over or not.
Start
End
Search by Keyword
Sort By
  • Awards and Rewards: How To Gain Recognition For Your Clients, Company, and Staff

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 08/04/2020 at 2:00 PM (EDT)

    Some of the most challenging, yet rewarding assignments include developing award-winning submittals for local, state, national, and international competitions. And just like marketing and business development, there’s a strategy behind the research and getting those submittals ready. By following a strong process based on research, firms can earn recognition for project work, company initiatives, and staff achievements.

    Presenter:
    Lindsey Kubes, CPSM, Kubes Communication LLC
    Tuesday, August 4, 2020, 2–3:30 p.m. EDT/1 p.m. CDT/Noon MDT/11 a.m. PDT

    Session Description

    Some of the most challenging, yet rewarding assignments include developing award-winning submittals for local, state, national, and international competitions. And just like marketing and business development, there’s a strategy behind the research and getting those submittals ready. By following a strong process based on research, firms can earn recognition for project work, company initiatives, and staff achievements. 

    During the process, awards are often coordinated with clients or other teaming partners, further strengthening and solidifying relationships. As a result, companies increase their industry foothold, and staff, project teams, and clients receive well-deserved recognition, which leads to increased employee and client satisfaction.

    Session Learning Objectives

    During our August webinar, participants will:

    • Learn how to research award programs based on company services, geographic location, eligible projects, industry focus, and level of recognition (local, state, national, international) 
    • Hear about developing an award strategy based on research and aligned with company goals and initiatives 
    • Understand the process of scheduling an award strategy on a multi-year timeline for submission
    • Receive tips on crafting customized award narratives that meet required guidelines while making their firm’s submission standout as a winning entry 

    Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Lindsey Kubes, CPSM

    Owner, Kubes Communication LLC

    Lindsey Kubes, CPSM, is an award-winning writer and marketer for projects that include media articles, awards, corporate messaging, direct mail campaigns, magazines and marketing plans and campaigns. As owner of Kubes Communication, Lindsey helps clients put thoughts on paper, organize projects, and prioritize deadlines so their future workload becomes a well-developed plan for achieving results. She is a member of SMPS Fort Worth, served as a founding board member and secretary, and was named the chapter’s Marketer of the Year in 2019. 

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • Your Marketing Plan as Your Communications Foundation

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 07/21/2020 at 2:00 PM (EDT)

    As marketers, we often feel like our efforts are constantly reactive. We’re handed RFQs and RFPs that we didn’t know were coming. We’re asked to post on social media just “to get our name out there.” And all of it seems random without any plan behind it. In this webinar, our presenter will give you the planning and measurement tools to maintain focus and keep your firm’s eye on the ultimate result. We take a different approach to building a realistic marketing plan by discussing seven key steps:  Discovery, Ideation, Goals, Strategy, Tactics, Analysis, and Refinement. By following these steps, you and your firm will become more proactive, be able to evaluate efforts, learn how to make improvements, and start to celebrate successes.

    Presenter:
    Pamela Conine, CPSM, Senior Consultant with Shaffer Creative
    Tuesday, July 21, 2020, 2–3:30 p.m. EDT/1 p.m. CDT/Noon MDT/11 a.m. PDT

    Session Description

    As marketers, we often feel like our efforts are constantly reactive. We’re handed RFQs and RFPs that we didn’t know were coming. We’re asked to post on social media just “to get our name out there.” And all of it seems random without any plan behind it. 

    In this webinar, our presenter will give you the planning and measurement tools to maintain focus and keep your firm’s eye on the ultimate result. We take a different approach to building a realistic marketing plan by discussing seven key steps:  Discovery, Ideation, Goals, Strategy, Tactics, Analysis, and Refinement. By following these steps, you and your firm will become more proactive, be able to evaluate efforts, learn how to make improvements, and start to celebrate successes.

    Session Learning Objectives

    During our July webinar, participants will:

    • Learn how to set specific, measurable, achievable, realistic, and timely (SMART) goals
    • Understand how a marketing plan serves as the foundation for your overall communication to meet your firm’s SMART goals
    • Learn the importance of revisiting who you are, what makes you unique, and who you serve to offer a refined brand profile
    • Understand the cyclical process step of  Strategy, Tactics, Analysis, and Refinement

    Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Pamela Conine, CPSM

    Senior Consultant, Shaffer Creative

    Pamela Conine, CPSM, is a senior consultant with Shaffer Creative. She’s an innovative leader with expertise to enhance corporate image and develop new business through marketing communication strategies. A passion for client success, Pamela is driven by a desire to help clients achieve their objectives through compelling internal and external marketing campaigns. She is currently a chapter volunteer for the Dallas and Fort Worth SMPS chapters, and previously served as SMPS Fort Worth president and co-chair for the SMPS Southern Regional Conference.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • Get Your Firm Ready For Generation Z

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 06/23/2020 at 2:00 PM (EDT)

    As your firm braces itself for the Z invasion, this webinar will help you prepare. It will cover aspects related to understanding, attracting, engaging, and retaining the next generation of employees and clients so your firm can continue to grow.

    Presenter:
    Ida Cheinman, Principal and Creative Director,  Substance151
    Tuesday, June 23, 2020, 2–3:30 p.m. EDT/1 p.m. CDT/Noon MDT/11 a.m. PDT

    Session Description

    Generation Z, which outnumbers Millennials, is entering the workforce. And it won’t be long before they become influencers in business decisions.

    The differences between Millennials and those coming behind them are significant. And even though it will be a few years before Gen Zers, who were born between 1997 and 2012, are making decisions on multi-million dollar construction projects, A/E/C firms are already challenged with attracting and retaining them as employees.

    A/E/C firms must make it a priority to get to know Gen Z and start developing and testing marketing strategies that will earn their attention and capture their business.

    As your firm braces itself for the Z invasion, this webinar will help you prepare. It will cover aspects related to understanding, attracting, engaging, and retaining the next generation of employees and clients so your firm can continue to grow.

    Session Learning Objectives

    During our June webinar, participants will:

    • Uncover the primary characteristics of Gen Z and what differentiates them from the previous generations
    • Learn what drives Gen Z and what strategies and approaches will become central to their firm’s ability to reach, connect with, and retain this new generation of A/E/C employees and future clients
    • Discover how to optimize their firm’s brand and digital and social communication channels to meet Gen Z’s expectations and preferences
    • Become familiar with what’s next in marketing trends, technologies, and tools in the context of what’s important to future A/E/C customers

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Ida Cheinman

    Ida Cheinman, Principal and Creative Director, Substance151

    Ida Cheinman, Principal and Creative Director of the brand strategy, design and digital firm Substance151

    Ida uses her 20+ years of experience as a brand strategist, designer, marketer, and educator to help business leaders and marketing professionals make sense of trends, tools, and best practices to position their firms to win in the 21st century’s fast-changing and extremely competitive marketplace.

    Ida is a sought-after speaker who presents nationally. She’s a frequent contributor to industry blogs and publications and a member of the Society’s Marketer journal’s editorial committee.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!    


  • Defining Your Firm’s Value Path

    Contains 3 Component(s), Includes Credits Recorded On: 04/07/2020

    There are four distinct categories of value development: functional, operational, transformational, and inspirational. Most professional service firms already deliver functional value, but what does it take to deliver operational value, or even a value that can transform a client’s project? In this webinar, we’ll review each of these categories and discover how delivering value can move your firm into increased revenue.

    Presenter: Elke Giba, Strategic Advisor and Marketing Consultant, Giba Group
    Tuesday, April 7, 2020, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

    Session Description

    No doubt about it — your firm delivers a specified value to your clients. But what do clients actually gain after working with your firm? How do you put that value into words and then share it with potential new clients as part of a value statement or unique selling position?

    There are four distinct categories of value development: functional, operational, transformational, and inspirational. Most professional service firms already deliver functional value, but what does it take to deliver operational value, or even a value that can transform a client’s project? In this webinar, we’ll review each of these categories and discover how delivering value can move your firm into increased revenue.

    Session Learning Objectives

    During this webinar, participants will learn:

    • The four categories of value that professional service firms can deliver to clients
    • The value category your firm delivers most frequently
    • Any new value or unique selling position that could be delivered
    • How to focus on transformational values to uniquely position a firm for financial success

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Elke Giba

    Strategic Advisor and Marketing Consultant, Giba Group

    Equal parts researcher, marketer, and business advisor, Elke Giba helps A/E/C firms plan to win more often through a foundational marketing strategy. Her work shows firms how to shed the "full-service" moniker and transform into specialists. By doing this, firms can spotlight their expertise and generate more business opportunities to grow the bottom line. An author and presenter, Elke speaks to business audiences on how to market their business more effectively, and frequently publishes marketing insights in industry publications and online. Although at home in Dallas and Nashville, she still cannot two-step to save her life.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!    


  • Secrets of Success: Managing a Decentralized Marketing Team

    Contains 3 Component(s), Includes Credits Recorded On: 03/24/2020

    During the past four years, Jen has transformed her regional marketing team from a fully decentralized model with one marketer in each office to a collaborative, hybrid model where marketers sit in a variety of offices but work seamlessly together on projects across the region. She’ll discuss how to determine which model is best for your firm, how to garner buy-in from leadership on moving to the model, and best practices for leading any team that spends very little time physically together.

    Presenter:
    Jen McGovern, CPSM, Mid-Atlantic Regional Marketing Manager, VHB 
    Tuesday, March 24, 2020, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

    Session Description

    Absence might make the heart grow fonder—but does working remote make more efficient marketing teams? As firms in the A/E/C industries continue to grow, they’re typically faced with how to organize their marketing staff while considering overhead costs, workflows with technical staff, investments in workspace, marketing staff morale, and opportunities for marketing career growth. 

    Whether your marketing team all sits together in the most fun section of the office, uses a hybrid approach to meet the needs of your firm, or is made up of separate marketers linked only by a shared firm name, you’ll gain insights learned from our presenter Jen McGovern, CPSM, who has years of experience managing a decentralized marketing team. 

    During the past four years, Jen has transformed her regional marketing team from a fully decentralized model with one marketer in each office to a collaborative, hybrid model where marketers sit in a variety of offices but work seamlessly together on projects across the region. She’ll discuss how to determine which model is best for your firm, how to garner buy-in from leadership on moving to the model, and best practices for leading any team that spends very little time physically together.

    Session Learning Objectives

    During our March webinar, participants will:

    • Understand the benefits and drawbacks of the centralized, hybrid, and decentralized marketing team models
    • Consider how to determine the marketing team model that works best for their firm
    • Learn how to present the case for a new or changed model
    • Learn best practices for managing a decentralized or hybrid marketing team

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Jen McGovern, CPSM

    Mid-Atlantic Regional Marketing Manager, VHB

    With extensive editing, writing, and marketing experience, Jen fell into the A/E/C industries in 2012 and found a passion for proposals and infrastructure projects. A prolific writer and presenter, Jen is the president-elect of SMPS Washington, DC. She also serves on the Marketer Editorial Committee and received her CPSM designation in 2015. As the mid-Atlantic regional marketing manager for VHB, Jen leads a decentralized regional marketing team of nine marketers that works together to support seven offices from their workstations in four separate offices.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!    


  • InDesign Basics for the A/E/C Professional

    Contains 7 Component(s), Includes Credits

    This course, comprised of three 60-minute modules, is perfect for those starting out with InDesign or needing a refresher. Viewing the modules in sequential order is recommended to enhance learning.

    Many of you were thrown into developing proposals and collateral and figuring out how to use InDesign while trying to meet deadlines. Have you wasted countless hours manually formatting submittals with design inconsistencies and alignment issues with little time to find a solution? Join Adobe Certified Expert in InDesign CC, Julie Shaffer, CPSM, to learn the basics of InDesign for the A/E/C industries that will help you stand out from the competition. 

    Julie will introduce the InDesign workspace and teach how to build a proposal. She’ll also share ideas and best practices on how to expedite your workflow to leave a lasting impression on your current and potential clients. 

    This course, comprised of three 60-minute modules, is perfect for those starting out with InDesign or needing a refresher. Viewing the modules in sequential order is recommended to enhance learning.

    Module 1: Introduction to InDesign CC | Understanding the InDesign Workspace

    InDesign is a powerful page-layout tool, but it may not be intuitive for new users. This first module will get you comfortable with the workspace and show you the key aspects of the software to begin developing layouts.

    During this 60-minute module, participants will learn:

    • Navigating InDesign
    • Pages
    • Panels
    • Text Frames
    • Graphic Frames
    Module 2: Building a Proposal

    Building on the first module, Module 2 will begin creating pages, adding content, and modifying fonts and colors. We will focus on building a small design piece from beginning to end.

    During this 60-minute module, participants will learn:

    • Master Pages
    • Layers
    • Swatches
    • Working with Text and Graphics
    • Putting it all together
    Module 3: Expediting Your Workflow

    Now that you’re comfortable building layouts in InDesign, Module 3 will focus on the aspects of InDesign that make your workflow efficient and consistent by creating and using styles. We’ll walk through each step of building styles and discuss best practices to use them for effective design.

    During this 60-minute module, participants will learn:

    • Efficient Ways to Create Project Sheets, Resumes, Schedules, and Organizational charts with:
      • Paragraph, Character, and Object Styles
      • Next and Nested Styles
      • Cell and Table Styles

    Julie Shaffer, CPSM

    Owner, Shaffer Creative, LLC

    Julie Shaffer, CPSM, founded Shaffer Creative in 2012 with a vision: to provide creative marketing and graphic design solutions through communication strategy, company branding, photography, and data management. Julie’s work has been recognized with state and national awards for marketing collateral and graphic design.

    As an Adobe Certified Expert in InDesign CC, Julie offers training specific to the A/E/C industries.

    Each 60-minute webinar in this course is approved for 1 continuing education unit (CEU) for the Certified Professional Services Marketer program. 

  • Connect and Capture: Writing To Win Business

    Contains 3 Component(s), Includes Credits Recorded On: 02/11/2020

    During our February webinar, participants will learn how to use language effectively for an intended audience; eliminate wordiness and produce simple, clear, and specific writing; and employ correct grammatical and mechanical standards. Together, these skills will cultivate meaningful relationships and add value to your firm.

    Presenter: 
    Mercedez Thompson, MA, Proposal Specialist, Michael Baker International 

    Tuesday, February 11, 2020, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

    Session Description

    In an increasingly digital workplace, we rely on written communications to build relationships and business. While technical skills are how we get the job done, effective digital communications allow us to differentiate ourselves, tell a compelling story, and drive client behavior. Firms that communicate effectively online will have a great advantage in winning work and maintaining relationships. 

    During our February webinar, participants will learn how to use language effectively for an intended audience; eliminate wordiness and produce simple, clear, and specific writing; and employ correct grammatical and mechanical standards. Together, these skills will cultivate meaningful relationships and add value to your firm.

    Session Learning Objectives

    During this webinar, participants will:

    • Discover how to prioritize their readers’ interests, concerns, and values to make better decisions about content
    • Practice producing succinct and specific writing in common communications such as emails and cover letter
    • Learn and review grammatical and mechanical conventions to develop correct, error-free writing
    • Acquire the skills to communicate succinctly and correctly to an intended audience
    • Explore ways to build relationships via writing and digital communications

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Mercedez Thompson, MA

    Proposal Specialist, Michael Baker International

    Mercedez Thompson understands the role communications plays in an increasingly digital workplace. To help professionals, she teaches reader-focused and succinct writing that drives client behavior, builds relationships, and wins work.

     Mercedez earned her Master of Arts in English from Indiana University in June 2017 and her Bachelor of Arts in Literature from Ohio State University in August 2011. Currently, she is a proposal specialist at Michael Baker International in Pittsburgh, implementing processes to translate capture planning into winning proposals. She has taught Composition at University of Nevada, Reno and Indiana University-Purdue University Indianapolis. You can connect with Mercedez on LinkedIn or at her personal blog, simplywritingblog.com.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!    


  • How to Refresh Brand Perception After Crisis or Change

    Contains 3 Component(s), Includes Credits Recorded On: 01/28/2020

    It's time to be aware, prepared, and ready to control the unexpected. During our January webinar, our presenter will focus on brand perception research as a stop gap for mistakes that haunt and transitions that linger. We’ll also learn about smart, strategic approaches to planning ahead for the unexpected. By investigating brand perceptions from circles of influence (COI), such as referral sources or project partners as well as from clients and employees, you can work to head off issues that impact referrals and client retention.

    Presenter: 
    Christine Nelson, Senior Communications Consultant, Ingenuity Marketing Group 

    Tuesday, January 28, 2020, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

    Session Description

    Let's face it: perception is often reality. Firms can be written or talked about in a bad light—even if the information is one-sided and untrue. Or firms can be regarded differently after shareholder and contract disputes or the departure of key leaders and employees. Marketers may not be immediately aware of the perception out there. But something must be going on when referrals aren’t coming from clients or project partners like they used to. So, how do you turn this around? 

    It's time to be aware, prepared, and ready to control the unexpected. During our January webinar, our presenter will focus on brand perception research as a stop gap for mistakes that haunt and transitions that linger. We’ll also learn about smart, strategic approaches to planning ahead for the unexpected. By investigating brand perceptions from circles of influence (COI), such as referral sources or project partners as well as from clients and employees, you can work to head off issues that impact referrals and client retention.

    Session Learning Objectives

    During this webinar, participants will:

    • Increase their awareness of lingering brand perception issues
    • Develop a research method to investigate brand perception
    • Discover how to approach analysis from a restorative mindset to reframe brand perception among current and potential clients, COIs, and employees 
    • Learn how to prepare a crisis communication process to manage unexpected threats to the firm's reputation
    • Recognize questions that reveal doubt, discontent or distrust and messaging to counter it

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Christine Nelson

    Senior Communications Consultant, Ingenuity Marketing Group

    Christine Nelson is a senior communications consultant at Ingenuity Marketing Group. She has two decades of professional writing and consulting experience for top business media, communities, and professionals. Leading Ingenuity’s content and media team and also serving as a marketing consultant, Christine works directly with clients to develop research models, conduct insightful interviews with their stakeholders, and analyze the data for tangible marketing results. She speaks to national professional associations around the country and she has presented past webinars for SMPS.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!    


  • Elements of Design for the A/E/C Industries

    Contains 7 Component(s), Includes Credits

    Whether you’re just starting out or you’ve already dabbled in design, this on-demand course is comprised of three 60-minute modules that will help you stand out from the competition. Viewing the modules in sequential order is recommended to enhance learning.

    There are important design elements for putting together the best-possible work for your proposals and marketing materials. Join Certified Professional Services Marketer Karen Kurta for an exploration of these elements.

    Whether you’re just starting out or you’ve already dabbled in design, this on-demand course is comprised of three 60-minute modules that will help you stand out from the competition. Viewing the modules in sequential order is recommended to enhance learning.

    Module 1: Graphic Design Basics for A/E/C Professionals

    Nothing turns your audience off faster than having poor-quality visuals. Having a basic understanding of graphic design elements is essential for today’s marketer. But with tons of options, how do you decide what to use? And where do you begin?

    This module will cover what you need to know to take your marketing materials, proposals, and presentations to the next level. Designed to help marketers who are a little less graphics savvy, Graphic Design Basics provides the fundamental knowledge you need to enhance your marketing materials. Whether you’re improving your own capabilities or simply wanting to work better with your graphic design staff, you’ll gain the foundation needed to raise the bar.

    During this 60-minute module, participants will:

    • Learn about graphic file types and resolution and when how to best use each one
    • Discover why color and font choice matter and how to make better decisions about them
    • Learn some basic techniques for choosing stock photos and graphics for more effective visuals
    • Explore ways to streamline page design for more readable, organized documents
    • Discover resources for learning more about graphic design
    Module 2: Improving Your Image – Photography Tips & Tricks

    The quality of the graphics you use to represent your brand can help or hurt you. How do you make sure the images you use tell the best story about your company?

    This module will cover the basics of photography as it applies to the A/E/C world.

    Designed to help marketers who need help with graphics, this module provides the fundamental photography knowledge you need to take your marketing to the next level. Whether you’re improving your own capabilities, working with professionals, or simply wanting to help your staff capture better images, you’ll gain the foundation needed to raise the bar.

    During this 60-minute module, participants will:

    • Learn how to use stock photography sites and know what to look for to create more effective visuals
    • Discover the benefits of using professional photography, when it’s necessary or not, and how to work better with professional photographers
    • Learn about copyright, what it is, and how it applies to what you do as an A/E/C marketer
    • Explore tips and tricks for taking your own photographs—including project photography and headshots
    Module 3: Maximize Your Social Media Presence With Graphics

    Armed with the basic graphic skills learned in previous two modules, now we’ll take a look at how those graphics can be applied outside of proposals and presentations. There are big differences between the way we use visuals in printed documents and presentations versus social media. Each platform has its own set of rules: Do you know what works where?

    This module will take a look at some best practices for social media and how visuals fit within your strategy.

    Designed for marketers newer to the social-media-for-business space, this module will go over some basic tips and tricks to emphasize your company’s story. Whether you’re just starting to develop a social media presence or managing an existing one, you’ll gain the foundation to use social media as an effective marketing tool.

    During this 60-minute module, participants will:

    • Learn how to identify your audience and develop a strategy to reach them
    • Explore how to create compelling content that attracts attention
    • Learn some tips and tricks for maximizing engagement and exposure
    • Learn how to create quality visuals that support your social media strategy and the different key platforms
    • Discover resources you can use to help create and use web-friendly graphics

    Karen Kurta, CPSM

    Photographer, Owner, Karen K Photo

    Karen is a photographer, graphic designer, and visual marketing specialist with over 12 years of experience in professional services industries. She is the owner of Karen K Photo, helping people and businesses boost their marketing efforts and make a lasting impression. A three-time marketing excellence award winner, Karen excels in assembling complex pieces into concise and cohesive marketing materials. For eight years, she managed complex proposals and developed presentations, graphics, collateral, and project photography for two global construction firms. She was most recently a senior graphic designer for Cushman & Wakefield where she provided graphic design, and marketing support for over 40 brokers in two markets. 

    Each 60-minute webinar in this course is approved for 1 continuing education unit (CEU) for the Certified Professional Services Marketer program. 

  • How A/E/C Winners Embrace Business Development

    Contains 3 Component(s), Includes Credits Recorded On: 12/10/2019

    Our December webinar will serve as a call to action to build and maintain a BD culture at your firm that leads to sharing ideas, best practices, and resources for driving BD. You’ll learn how to grow your organization and become more valuable to your existing clients. A BD audit and gap analysis will also be shared as well as tips on matching every member of your team with their BD skillset.

    Presenter: 
    Scott Butcher, FSMPS, CPSM, aecumen LLC

    Tuesday, December 10, 2019, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

    Session Description

    “Everyone's a marketer,” or so the adage goes. But is that really true in your firm—or even the most important aspect? In reality, focusing on marketing and business development together are what makes a firm successful.

    You might be wondering: Why should we add business development to our culture when it’s not part of everyone's job description? Because every employee needs to think about building business, no matter their role in the firm. And to think about building business, every employee must:

    • Understand what makes your firm unique
    • Espouse the brand and articulate the value proposition
    • Know how to recognize a lead when they see it
    • Understand their role in the business development (BD) process

    A/E/C winners of tomorrow will truly embrace a firmwide business development culture to empower all employees to contribute to their firm’s BD success!

    Our December webinar will serve as a call to action to build and maintain a BD culture at your firm that leads to sharing ideas, best practices, and resources for driving BD. You’ll learn how to grow your organization and become more valuable to your existing clients. A BD audit and gap analysis will also be shared as well as tips on matching every member of your team with their BD skillset.

    Session Learning Objectives

    During this program, attendees will:

    • Recognize industry and client trends driving the need for a firmwide BD culture 
    • Audit their practices to determine how their business development culture currently stacks up at their firm 
    • Prepare actionable steps to elevate the BD skills of employees within their firms through training and education 
    • Identify the potential gaps within their firms that are preventing implementation of a firmwide business development culture

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Scott Butcher, FSMPS, CPSM

    Principal/Owner, aecumen LLC

    Scott D. Butcher, FSMPS, CPSM, has more than 25 years of experience in the A/E/C industries. He is principal/owner of aecumen LLC, past director of SMPS HQ, and past-president of the SMPS Foundation. He has given more than 275 presentations to local, regional, and national events of SMPS, AIA, ACEC, SAME, PSMJ, Deltek, and others. A widely published author who has written 20 books, Scott also writes the Marketropolis blog on ENR.com and has written more than 200 articles and blogs for A/E/C media. He is a Certified Professional Services Marketer and an SMPS Fellow.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!