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  • Master This- Active Career Planning for Personal Success

    Contains 3 Component(s) Includes Multiple Live Events. The next is on 03/16/2021 at 12:00 PM (EDT)

    Every marketing and business development professional is on a career path. Planned or unplanned, marketing/BD careers in the architecture, engineering and construction industry can be challenging or invigorating, frustrating or fulfilling. No two firms practice the same, some are large and some are tiny, and marketing/BD traditions run deep. Some marketers and business developers become frustrated when they don’t feel valued for their skills and abilities

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    Every marketing and business development (BD) professional is on a career path. Planned or unplanned, marketing/BD careers in the A/E/C industries can be challenging or invigorating, frustrating or fulfilling.

    No matter where they are in their career, professionals can develop career strategies that bring fulfilment and satisfaction. This career deep-dive program promises to help participants envision their professional future through the lenses of reflection, assessment, and execution.

    Each module will include opportunities for individual thought, brief lectures with examples and case studies, and behavioral exercises and group discussion. There will be handouts that provide immediate learning, brief activities between sessions, and exercises to engage the career planning concepts.

    Participants who work through this program will have new insights and tools that will guide them with more confidence along their career path.



    Barbara Shuck, FSMPS, CPSM

    CEO

    Everest Marketing Services, LLC

  • Get Discovered: SEO Strategies That Work

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 03/10/2021 at 2:00 PM (EST)

    More than one billion Google searches are conducted every month. Every time someone conducts a search, it presents an opportunity for businesses and marketers to influence consumer decisions and preferences. Showing up and being visible on the internet allows you to generate a lead or even better—acquire a new client. Search Engine Optimization (SEO) makes it possible for any business to take advantage of this opportunity. It’s no wonder SEO has been listed as the top 10 most requested skills on LinkedIn since 2014. In this presentation, attendees will get a high-level look into what it takes to rank at the top of search engines results pages and increase website traffic.

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    Presenter:
    Nicole McCullum, SEO, Trainer & Digital Marketing Consultant, Founder of Captivate
    Wednesday, March 10, 2021, 2–3:30 p.m. ET/1 p.m. CT/Noon MT/11 a.m. PT

    Session Description

    More than one billion Google searches are conducted every month. Every time someone conducts a search, it presents an opportunity for businesses and marketers to influence consumer decisions and preferences. Showing up and being visible on the internet allows you to generate a lead or even better—acquire a new client.

    Search engine optimization (SEO) makes it possible for any business to take advantage of this opportunity. It’s no wonder SEO has been listed as the top 10 most requested skills on LinkedIn since 2014. In this presentation, attendees will get a high-level look into what it takes to rank at the top of search engines results pages and increase website traffic.

    During this webinar, participants will:

    • Discover how search engines work and what they look for
    • Explore tactics to succeed at SEO in today’s digital climate
    • Learn what target audiences search for online to find businesses
    • Explore top tools that many SEO pros leverage to win at SEO and how they use them
    • Pinpoint how to quickly detect problems in a website’s SEO

    Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Nicole McCullum

    SEO Trainer & Digital Marketing Consultant, Founder

    Captivate Designs

    Nicole McCullum has been at the forefront of internet marketing for over 15 years. As the founder of Captivate Designs, a web design, digital marketing and digital training company, she uses her expertise to help businesses leverage the internet to grow. Nicole has also trained thousands of business owners and marketing professionals from companies like Gucci, S’well, and Pfizer on how to execute successful digital marketing strategies. She has contributed to and been quoted in business publications such as Forbes, Bloomberg

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • Master This- Strategic Planning

    Contains 3 Component(s) Includes Multiple Live Events. The next is on 03/02/2021 at 12:00 PM (EST)

    It’s time to put some brain power into strategic planning. And it doesn’t have to be brain surgery.

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    It’s time to put some brain power into strategic planning. And it doesn’t have to be brain surgery. Strategic plans have become crucial for firms looking for ways to thrive and grow in an increasingly competitive environment. In this three-part workshop, you'll learn how to execute strategic business planning to help accelerate your firm’s growth and success.



    Stacy Stout, FSMPS, CPSM

    Principal

    BRANDiac Strategies

    As the energetic founding principal of BRANDiac Strategies,Stacy Stout knows a thing or two about enthusiastically building business,relationships, and brands. Prior to BRANDiac, Stacy held marketing directorpositions for prominent architectural firms and a leading general contractor,in addition to marketing strategist roles for advertising firms. No matterwhere clients roam, Stacy is an expert at wrangling the focus to marketingstrategy and outcomes.

    Stacy is a past-president of SMPS Colorado, was a member of theSociety board as a director-at-large, was awarded Marketer of the Year by the chapterin 2011, and was named an SMPS Fellow in 2014.

  • Emotional Intelligence in Building Business, Partnerships, and Dealing with People

    Contains 3 Component(s), Includes Credits

    Never underestimate the rewards of creating goodwill, healthy emotional intelligence, and putting ourselves in another person’s shoes. In fact, how we empathize with another person can bond or break the team spirit in a work environment.

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    Session Description

    Never underestimate the rewards of creating goodwill, healthy emotional intelligence, and putting ourselves in another person’s shoes. In fact, how we empathize with another person can bond or break the team spirit in a work environment.

    The more we’re connected electronically, the less we become connected emotionally. Artificial intelligence, voice recognition, data analysis, and even screen time and online communications are changing the face of many industries.

    The need to develop a higher level of emotional intelligence is more important than ever. During this webinar, participants will learn about:

    • Practicing the art of empathy and self-awareness and putting ourselves in another person's shoes
    • Establishing healthy emotional principles when it comes to communicating
    • Validating another person and how they feel, whatever the circumstances

    Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Preethi Fernando, MA

    Virtual Presenter | Author

    Preethi Fernando is a speaker and the author of six books, including Diversity and Inclusion. She’s the winner of Stephen King’s Haven Foundation Award, given to one author each year. Originally from Sri Lanka, Preethi now calls Loveland, CO, her home.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • Master This - Leadership Accountability

    Contains 3 Component(s)

    Accountability or ownership is the one thing that a leader wants every employee to exhibit. Unfortunately, few understand that accountability is a process you create, not something you simply demand. In this three-part interactive series, participants will learn a detailed process for creating and maintaining a culture of accountability.

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    Accountability or ownership is the one thing that a leader wants every employee to exhibit. Unfortunately, few understand that accountability is a process you create, not something you simply demand. In this three-part interactive series, participants will learn a detailed process for creating and maintaining a culture of accountability.

    Learning Objectives:
    • Understand why accountability is often equated with finding someone to blame
    • Learn the three critical steps to creating a culture of accountability
    • Understand how to set clear expectations and gain buy-in from the employee
    • Discover the most powerful performance management tool ever
    • Learn exactly how to coach an employee; a method that dramatically reduces conflict and treats the employee with respect and dignity

    Kelly Riggs

    Author, Speaker &Business Performance Coach

    Kelly Riggs is an author, speaker, and business performance coach. Widely recognized as a powerful speaker and performance coach in the areas of sales, management leadership, and strategic planning, Kelly is a former sales executive, a two-time national Salesperson-of-the-Year, a serial entrepreneur, and was selected to join the Forbes’ Coaches Council in 2019.

    He has written two books: 1-on-1 Management: What Every Great Manager Knows That You Don’t and Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales.

    His third book, Counter Mentor Leadership: How to Unlock the Potential of the 4- Generation Workplace, was co-written with his Millennial son, Robby Riggs. It was selected as the 2019 Gold Medal winner in the leadership category by Axiom Business Books Awards.

     

     

  • Master This- Create a Podcast

    Contains 3 Component(s)

    Podcasts have always been an excellent way to communicate your firm's expertise and grow an audience. As A/E/C firms seek new approaches to networking and building trust and business, your firm should consider podcasting. In this three-part workshop led by digital-marketing expert and podcast host, David Lecours, you'll learn how to develop, record, distribute, and promote your podcast.

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    Podcasts have always been an excellent way to communicate your firm's expertise and grow an audience. As A/E/C firms seek new approaches to networking and building trust and business, your firm should consider podcasting. In this three-part workshop led by digital-marketing expert and podcast host, David Lecours, you'll learn how to develop, record, distribute, and promote your podcast.

    David Lecours

    Principal

    Lecours Design


     

  • Master This- Bold Brand 2.0: Rebranding Workshop

    Contains 3 Component(s)

    Don't miss this opportunity to get a jump-start on your rebrand in 2021.

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    If you're considering a rebrand in 2021, don't miss this three-day master class with Josh Miles, the Society’s CMO and author of Bold Brand 2.0. Josh will unpack his secrets to leveraging brand strategy to reposition, differentiate, and market your A/E/C firm through rebranding. He’ll also delve into the first three phases of rebranding: brand strategy, brand voice, and brand identity. Don't miss this opportunity to get a jump-start on your firm’s new positioning and identity in 2021.



    Josh Miles

    Chief Marketing Officer, SMPS

    Society for Marketing Professional Services

    Josh Miles is a brand-obsessed CMO, keynote speaker, and caffeine addict focused on helping others make their creative obsessions their profession. He’s a national speaker, TEDx presenter, and hosts of two podcasts: Obsessed Show and PSM.Show. Josh is also an advisory board member of the Purdue University Lamb School of Communication and author of Bold Brand 2.0.

  • Master This- Visual Storytelling: Photography and Video

    Contains 3 Component(s)

    Learn to clearly articulate your message to create more effective visual assets!

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    Storytelling is the elusive magic that creates an emotional connection between your firm and a potential client. We’ll show you how to craft it during our next Master This series.

    Our three-part, virtual workshop highlights effective visual storytelling through photography and video that allows your creative work to resonate with the right people. 

    Our presenter will show us how to:

    1. Create images and videos that will improve outcomes from email marketing, social media, newsletters, websites, and proposals
    2. Discover techniques to know if your image or video is aligned with your message and audience
    3. Utilize tools of composition to improve the clarity and emotional impact of your images
    4. Identify the biases the make it hard to identify or create effective images and video
    5. Identify the right image for a given purpose


     

     

     

     


    Tyler Chartier

    Commercial Photographer

    Tyler Chartier

    Commercial photographer by day + father by night. For work, Tyler shoots architecture and people for local and national companies – and he shoots almost anything for fun. Combining a passion for the process of photography with intense curiosity, Tyler helps his clients tell stories to create strong connections with their people.  When he’s not telling stories with his camera, Tyler spends time with his wife and two boys. Together they love hiking, biking, backpacking, and building things—recently a two-story lighthouse and playhouse in their backyard.

  • Master This - Practical Applications of Storytelling in A/E/C Firms

    Contains 3 Component(s)

    If you’re like many A/E/C marketing/business development professionals, you’ve discovered that developing your company’s story is one of the hardest tasks on your long to-do list. After attending, you’ll walk away knowing how to capture your audience’s attention and compel them to respond.

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    If you’re like many A/E/C marketing/business development professionals, you’ve discovered that developing your company’s story is one of the hardest tasks on your long to-do list. Meanwhile, your revenue is lagging. Technical colleagues are confused. Your hit rate isn’t budging. And worst of all, you feel discouraged. Here’s the good news: It doesn’t have to be that way. In this three-part session, Everest Marketing Services President, Barbara Shuck  will share storytelling principles proven to engage clients, prospects, and colleagues. After attending, you’ll walk away knowing how to capture your audience’s attention and compel them to respond.


    David Lecours

    Principal

    Lecours Design


     

  • A Mix of Many

    Contains 15 Component(s)

    This collection of programs is brought to you from our Build Business 2020: Pivot & Focus Virtual Experience.

    About the Collection

    The following 15 programs are included in the Mix of Many Collection


    Work Matters but Culture Matters More

    Unconscious Bias

    People Management During Rapid Change

    7 Steps to Communicate Clearly

    Role Transition

    24 Hour News Cycle - Managing Info

    Business Development in a Post Covid World

    The Power of Diversity in Business Development (the evolution of BD and how to be successful in today's environment)

    Critical Experiences for Young Professionals / Emerging Leaders

    Virtual Events / Technology

    Data Management

    New Rules of Recruitment and Retention

    The AEC's of Diversity

    The Gift of Not Knowing

    Infographics for Anyone


    Each 60-minute webinar in this course is approved for 1 continuing education unit (CEU) for the Certified Professional Services Marketer program.