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  • Contains 3 Component(s) Includes Multiple Live Events. The next is on 08/09/2022 at 12:00 PM (EDT)

    Section 508 of the Rehabilitation Act requires that Federal agencies' electronic and information technology is accessible to people with disabilities, including employees and members of the public. This three-part series will unravel the intricacies of accessibility, bring clarity to compliance, and give you an introduction into mastering Section 508 Compliance for document accessibility.

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    Section 508 of the Rehabilitation Act requires that Federal agencies' electronic and information technology is accessible to people with disabilities, including employees and members of the public.  This three-part series will unravel the intricacies of accessibility, bring clarity to compliance, and give you an introduction into mastering Section 508 Compliance for document accessibility. In the first session, we start by understanding the barriers and implementing an effective workflow. The second session explores the tools within Adobe InDesign and how to use them more efficiently to produce documents that can meet compliance right from InDesign. . The last session takes a look at testing our documents for WCAG 2.0 AA compliance, fixing common errors and understanding the basics of accessibility tags. After this Master This series, you’ll have a firm understanding and a great foundation for understanding accessibility and creating deliverables that will meet client expectations.

    Session 1: Understanding Accessibility 

    • -What is Accessibility and the barriers I need to overcome?
    • -How do I meet Section 508 Compliance?
    • -How do I implement accessibility into my current workflow?
    • -Top 5 things I can do today without being an accessibility expert.

    Session 2: Accessible InDesign

    • -Understanding the accessibility features
    • -The importance of solid structure for accessibility
    • -What makes an accessible table?
    • -Accessible Infographics
    • -Accessible Form basics

    Session 3: Accessible Acrobat Documents

    • -What are tags and why do I care?
    • -How to test a PDF for compliance
    • -Top 5 errors and how to fix them
    • -Accessible PDF Forms


    Dax Castro

    Certified Digital Accessibility Trainer

    Accessibility Advocate | IAAP

    Dax Castro is an award-winning, Adobe Certified PDF Accessibility Trainer and certified Accessible Document Specialist (ADS) with more than two decades of experience in the A/E/C industry. Dax is a member of the International Association of Accessibility Professionals where he helped write the ADS certification and created more than 40 accessibility training videos. In addition to providing accessibility training and consulting worldwide, he and Chad Chelius host a weekly accessibility podcast Chaxchat and run the PDF Accessibility Facebook group.

     

    Socials: (Feel free to edit how many you list)

    Facebook: PDF Accessibility

    Twitter: @daxjcastro

    LinkedIn: https://www.linkedin.com/in/daxcastro/

    Youtube: PDF Accessibility

    Podcast: http://bit.ly/chaxchat

  • Contains 3 Component(s), Includes Credits

    Our December webinar will serve as a call to action to build and maintain a BD culture at your firm that leads to sharing ideas, best practices, and resources for driving BD. You’ll learn how to grow your organization and become more valuable to your existing clients. A BD audit and gap analysis will also be shared as well as tips on matching every member of your team with their BD skillset.

    Presenter: 
    Scott Butcher, FSMPS, CPSM, aecumen LLC

    Tuesday, December 10, 2019, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

    Session Description

    “Everyone's a marketer,” or so the adage goes. But is that really true in your firm—or even the most important aspect? In reality, focusing on marketing and business development together are what makes a firm successful.

    You might be wondering: Why should we add business development to our culture when it’s not part of everyone's job description? Because every employee needs to think about building business, no matter their role in the firm. And to think about building business, every employee must:

    • Understand what makes your firm unique
    • Espouse the brand and articulate the value proposition
    • Know how to recognize a lead when they see it
    • Understand their role in the business development (BD) process

    A/E/C winners of tomorrow will truly embrace a firmwide business development culture to empower all employees to contribute to their firm’s BD success!

    Our December webinar will serve as a call to action to build and maintain a BD culture at your firm that leads to sharing ideas, best practices, and resources for driving BD. You’ll learn how to grow your organization and become more valuable to your existing clients. A BD audit and gap analysis will also be shared as well as tips on matching every member of your team with their BD skillset.

    Session Learning Objectives

    During this program, attendees will:

    • Recognize industry and client trends driving the need for a firmwide BD culture 
    • Audit their practices to determine how their business development culture currently stacks up at their firm 
    • Prepare actionable steps to elevate the BD skills of employees within their firms through training and education 
    • Identify the potential gaps within their firms that are preventing implementation of a firmwide business development culture

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Scott Butcher, FSMPS, CPSM

    Principal/Owner, aecumen LLC

    Scott D. Butcher, FSMPS, CPSM, has more than 25 years of experience in the A/E/C industries. He is principal/owner of aecumen LLC, past director of SMPS HQ, and past-president of the SMPS Foundation. He has given more than 275 presentations to local, regional, and national events of SMPS, AIA, ACEC, SAME, PSMJ, Deltek, and others. A widely published author who has written 20 books, Scott also writes the Marketropolis blog on ENR.com and has written more than 200 articles and blogs for A/E/C media. He is a Certified Professional Services Marketer and an SMPS Fellow.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!    


  • Contains 3 Component(s), Includes Credits

    Firms may spend thousands or even millions annually on conference participation, as costs for travel, displays, and giveaways add up quickly. This webinar will reveal results of an independently validated SMPS research study, in which A/E/C marketers shared ways they maximize conference investments to deliver value to their firms and impact the bottom line. Part of a dynamic marketing team that manages more than 400 shows a year, our presenters will supplement survey results along with their experiences in building effective conference processes and technology.

    Presenters: 
    Amy Collins, FSMPS, CPSM, Facilities Business Line Marketing Manager, Gannett Fleming
    Ali Detar, CPSM, Chief Marketing Officer, Gannett Fleming

    Tuesday, November 19, 2019, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

    Session Description

    Industry trade shows are a direct hit to the firm’s bottom line. We must be judicious with investments of both time and money. By applying modern trade show practices and tools, you can transform your conference processes, achieve business goals, and make a lasting impact on your firms. During our November webinar, uncover practical measures you can implement now to reinvigorate, reinvent, and refresh your firm’s trade show management program and deliver maximum value and impact.

    Firms may spend thousands or even millions annually on conference participation, as costs for travel, displays, and giveaways add up quickly. This webinar will reveal results of an independently validated SMPS research study, in which A/E/C marketers shared ways they maximize conference investments to deliver value to their firms and impact the bottom line. Part of a dynamic marketing team that manages more than 400 shows a year, our presenters will supplement survey results along with their experiences in building effective conference processes and technology. 

    Session Learning Objectives

    Leave this webinar ready to:

    • Up your game with knowledge of A/E/C industry best practices throughout the conference life cycle
    • Benchmark your conference program against outside industries 
    • Identify gaps in your conference management tools, systems, and processes
    • Think more strategically about your exhibit plan 
    • Institute or improve upon your trade show management program
    • Collaborate with peers to brainstorm actionable improvement strategies

    Participants will receive ready-for-use templates to apply learning and transform their firm’s strategic trade show investment.

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Amy Collins, FSMPS, CPSM

    Facilities Business Line Marketing Manager, Gannett Fleming

    A career-long SMPS member, Amy is passionate about giving back to the industry. A former president of SMPS Central Pennsylvania, she now serves as a treasurer and trustee of the SMPS Foundation and has managed the development of multiple Foundation research projects. Amy is dedicated to transforming companies through marketing leadership, raising the bar for marketing strategy and deliverables, and achieving measurable results to advance business goals. At Gannett Fleming, she has helped internal clients get the most of the firm’s conference investment for scores of conferences.

    Ali Detar, CPSM

    Chief Marketing Officer, Gannett Fleming

    Ali joined Gannett Fleming in 2005 and has been on the front lines of strategic marketing for this global infrastructure firm ever since. In her current role as chief marketing officer, she leads high-profile initiatives that ensure Gannett Fleming’s brand position is strategic and supports the firm’s business goals. Her responsibilities include marketing planning, tradeshow/event management, publications, market research, award submissions, content development, presentations and videos, and website/online marketing. Ali earned a master’s degree in corporate communications, and a bachelor’s in journalism and political science.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!    


  • Contains 3 Component(s), Includes Credits

    The best way to grow your business is to turn your current clients into raving fans. Easier said than done, right? During our August webinar, discover ways to "activate your promoters" so they send you a steady stream of new clients and work. We’re not talking about awkward and uncomfortable calls begging for introductions. Instead, our presenter will show you a process and framework that’s easy, teachable, and immediately measurable—and will help you grow your business quickly and sustainably.

    Presenter: Blake Godwin, Partner, VP of Growth and Operations, Client Savvy
    Tuesday, August 20, 2019, 2–3:30 p.m. EDT/1 p.m. CDT/Noon MDT/11 a.m. PDT

    Session Description

    The best way to grow your business is to turn your current clients into raving fans. Easier said than done, right? During our August webinar, discover ways to "activate your promoters" so they send you a steady stream of new clients and work.

    We’re not talking about awkward and uncomfortable calls begging for introductions. Instead, our presenter will show you a process and framework that’s easy, teachable, and immediately measurable—and will help you grow your business quickly and sustainably.

    Session Learning Objectives

    During this webinar, participants will:

    • Learn why clients make referrals and how to identify a trigger mechanism to activate their willingness into action
    • Discover a step-by-step approach to position for a referral without asking for a favor.
    • Explore the implementation process of a sustainable referral engine in your firm, equipping your seller-doers with the tools to repeat the process
    • Identify the specific tools of social media, feedback, and financial results needed to pinpoint the perfect client, perfect timing, and the ideal introduction to ensure success

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Blake Godwin

    Partner, VP of Growth and Operations at Client Savvy

    For over 14 years, Blake Godwin has helped firms of all sizes realize revenue potential through solving critical business challenges. Through client experience strategy and operational excellence, Blake empowers and enables his clients to capitalize on opportunities while accomplishing both short- and long-term strategic initiatives. Blake holds a B.S. in Business Marketing and Management from the University of North Carolina at Wilmington.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more 


  • Contains 3 Component(s), Includes Credits

    In this webinar, we’ll review the characteristics of the five generations, identify the broad differences, and discuss the result when we blend and mix generational attitudes and beliefs. We’ll also look at ways to leverage these differences to enhance your company’s organizational culture. Most important, we’ll examine ways to use basic business development strategies to recruit and retain a dynamic multi-generational workforce.

    Presenter:

    Lisa Keohokalole Schauer, CPSM, PointNorth
    Tuesday, April 16, 2019, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

    Session Description

    Today's workforce is made up of five generations. With employees ranging from teens to those in their twilight years, how we communicate matters. By 2020, the two youngest generations will compose nearly 70 percent of global employees. Breaking down communication barriers to achieve results may make the difference in keeping our most important asset, our people.  

    As professional service firms, we’re in the business of talent. Our firms thrive on our ability to recruit and retain talent. With low unemployment rates and an ever-increasing competitive marketplace, marketers must partner with human resources teams to ensure we’re ready for battle in today's talent war.  

    In this webinar, we’ll review the characteristics of the five generations, identify the broad differences, and discuss the result when we blend and mix generational attitudes and beliefs. We’ll also look at ways to leverage these differences to enhance your company’s organizational culture. Most important, we’ll examine ways to use basic business development strategies to recruit and retain a dynamic multi-generational workforce.

    Session Learning Objectives:

    During this webinar, participants will:

    • Increase their understanding of the five generations in today's workforce
    • Explore opportunities to leverage differences to enhance organizational culture
    • Explore communication methods to reach multi-generational audiences
    • Utilize business development strategies to recruit and retain multi-generations

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Lisa Keohokalole Schauer, CPSM

    President, NorthPoint

    Lisa Keohokalole Schauer, CPSM, is the president of PointNorth, a firm committed to strengthening leaders and empowering teams to do the right thing by listening, learning, and leading. Schauer served as the chief operating officer/senior vice president for a regional engineering and construction management consulting firm headquartered in Vancouver, WA. During her eighteen-year tenure, she contributed to tripling the staff size and led the firm’s business development, marketing, communications, and HR programs.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more 


  • Contains 3 Component(s), Includes Credits

    The future will be a terrifying place for the ill-prepared. For those who don’t take the time to scan their environments to make educated predictions about how new trends will impact them, a post-apocalyptic wasteland awaits. The Butterfly Effect posits that something as seemingly innocuous as a butterfly flapping its wings can directly impact the development of a major hurricane several weeks later. But in an industry of technical professionals, these early indicators of major disruptors are often ignored or go unnoticed. Firms often spend time reacting to present-day situations rather than addressing trends that severely impact the A/E/C industries in the long term. Through this webinar, participants will learn about such trends and be able to interpret future ones to obtain success.

    Presenter: Scott Butcher, FSMPS, CPSM, VP/CMO, JDB Engineering, Inc.
    Tuesday, February 12, 2019, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

    Session Description

    The future will be a terrifying place for the ill-prepared. For those who don’t take the time to scan their environments to make educated predictions about how new trends will impact them, a post-apocalyptic wasteland awaits. The Butterfly Effect posits that something as seemingly innocuous as a butterfly flapping its wings can directly impact the development of a major hurricane several weeks later. But in an industry of technical professionals, these early indicators of major disruptors are often ignored or go unnoticed. Firms often spend time reacting to present-day situations rather than addressing trends that severely impact the A/E/C industries in the long term. Through this webinar, participants will learn about such trends and be able to interpret future ones to obtain success.

    Session Learning Objectives:

    During our February webinar, participants will:

    • Recognize the importance of researching and interpreting trends for their firms
    • Explore the major issues on the horizon and the potential impact those trends will have on the A/E/C industries as a whole
    • Utilize resources that can efficiently and effectively be used to identify and classify future trends that will impact firms and the A/E/C industries
    • Conduct environmental scanning and incorporate best practices for sharing findings and content with other firm executives

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Scott Butcher, FSMPS, CPSM

    Vice President and Chief Marketing Officer, JDB Engineering

    Scott Butcher is author or co-author of several A/E/C industry-related publications, including Sell. Do. Win Business. How A/E/C Firms are Using Staff to Win More Work, A/E/C Business Development – The Decade Ahead, Reputation Design-Build: Creating Winning Personal Brands for Engineers, Designers, and Construction Professionals, and Marketing in the Building Industry. Scott is constantly scanning the environment to identify trends that can greatly impact the A/E/C industries. He shares findings and recommendations on his popular Engineering News-Record blog, Marketropolis.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more 


  • Contains 2 Component(s), Includes Credits

    Our webinar presenter, Tim Asimos, CPSM, vice president and director of digital innovation at circle S studio, will help you understand how to turn your firm’s blog into an influential platform and a destination for prospects and clients. You'll gain practical and actionable information and learn how to implement the right strategies and best practices for building a powerful and effective blogging program—one that will support your business development efforts and nurture client relationships.

    Presenter: Tim Asimos, CPSM
    Wednesday, October 24, 2–3:30 p.m. EDT/1 p.m. CT/Noon MT/11 a.m. PDT

    Session Description

    Blogging is the cornerstone of content marketing and should play a central role in your A/E/C firm’s online marketing and thought leadership efforts. The right kind of blog can drive website traffic, establish trust and credibility, support business development efforts and showcase your firm’s subject-matter expertise. But while many firms may have a blog, challenges persist. Whether the issues are a lack of consistency and frequency, populating with the wrong kind of content, missing features and functionality, or not having a blog at all, some firms need to change their approach.

    Our webinar presenter, Tim Asimos, CPSM, vice president and director of digital innovation at circle S studio, will help you understand how to turn your firm’s blog into an influential platform and a destination for prospects and clients. You'll gain practical and actionable information and learn how to implement the right strategies and best practices for building a powerful and effective blogging program—one that will support your business development efforts and nurture client relationships.

    Session Learning Objectives:

    During this webinar, participants will understand:

    • Common reasons many blogs fall short and pitfalls to avoid
    • Ways to develop the right kind of content and craft an ideal blog post
    • Best practices for ensuring your posts get found and shared
    • Ways to engage technical staff to become content creators

         Cosential - Built to Win

    SMPS webinars are sponsored by Cosential

    Tim Asimos, CPSM

    Vice President and Director of Digital Innovation, circle S studio

    Tim Asimos provides keen insights on modern marketing principles and an uncommon perspective gleaned from more than 15 years of experience inside and outside the A/E/C industries. As VP and director of digital innovation at circle S studio, Tim leads the agency's development of innovative strategies in website development, content marketing, account-based marketing and marketing technology. A national speaker and syndicated blogger, Tim’s expertise has been featured in numerous publications, webinars, programs, and conferences around the country.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more 


  • Contains 2 Component(s), Includes Credits

    Owners consistently say that they want to hire the firm that is “the best team.” But how do you come across as a great team during a one-hour new business interview? This webinar will detail a few keys to ensuring that you come across as a strong team and not a bunch of people that seem like they’ve never worked together before.

    Presenter: Joey Asher 
    Tuesday, June 5, 2–3:30 p.m. EST/1 p.m. CST/Noon MT/11 a.m. PST

    Session Description

    Owners consistently say that they want to hire the firm that is “the best team.” But how do you come across as a great team during a one-hour new business interview? This webinar will detail a few keys to ensuring that you come across as a strong team and not a bunch of people that seem like they’ve never worked together before.

    Session Learning Objectives

    During this webinar, participants will learn:

    • How to introduce the team
    • How to rehearse as a team
    • How to interact with each other
    • How to handle Q&A as a team

         Cosential - Built to Win

    SMPS webinars are sponsored by Cosential


    Joey Asher

    President, Speechworks

    Joey Asher is President of Speechworks, a communication and selling skills coaching firm that has been working with AEC firms for more than 30 years. He is the author of five books including “How to Win a Pitch: The Five Fundamentals that Will Distinguish You From the Competition.”   

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more 


  • Contains 3 Component(s), Includes Credits

    Spoiler alert: it’s not about the money. Based on real-time data gathered from A/E/C firm leaders, HR professionals, and SMPS members, our presenter shows us what it takes to hire and retain the best talent to build your company brand, sustain a healthy hit rate, and set your firm apart. For marketing professionals, their day-to-day work has extreme highs and extreme lows; their efforts are the frontline with your clients and your other technical staff; and they’re a valuable piece of your precious overhead spend. Join us for this webinar as we focus on strategies to hire and retain best-fit marketers, while building efficiencies into your business operations model for sustained prosperity.

    Instructor: Frank Lippert, FSMPS, CPSM, founder, Go Strategies
    Tuesday, February 20, 2–3:30 p.m. EST/1 p.m. CST/Noon MT/11 a.m. PST

    Session Description

    Discover the top ten secrets to retaining excellent marketing talent.

    The demand for good marketing professionals is higher than ever. Finding good people and retaining them is critical to your businesses bottom line. During our February webinar, you’ll learn how to hire and retain great marketing talent—no matter what size your firm.

    Spoiler alert: it’s not about the money. Based on real-time data gathered from A/E/C firm leaders, HR professionals, and SMPS members, our presenter shows us what it takes to hire and retain the best talent to build your company brand, sustain a healthy hit rate, and set your firm apart. For marketing professionals, their day-to-day work has extreme highs and extreme lows; their efforts are the frontline with your clients and your other technical staff; and they’re a valuable piece of your precious overhead spend. Join us for this webinar as we focus on strategies to hire and retain best-fit marketers, while building efficiencies into your business operations model for sustained prosperity.

    Session Learning Objectives

    During this webinar, participants will:

    1. Understand and assess what your firm needs when it comes to marketing talent
    2. Learn how to find and hire professional services marketers
    3. Discover the top ten secrets to retaining excellent marketing talent

         Cosential - Built to Win

    SMPS webinars are sponsored by Cosential


    Frank Lippert, FSMPS, CPSM

    founder, Go Strategies

    Frank Lippert, FSMPS, CPSM, is the founder of Go Strategies. He provides strategic pursuit planning, market capture planning, and the functional seller/doer training to clients throughout the US. Lippert helps teams work more effectively and efficiently with processes, schedules, and tools that keep A/E/C firms’ business development strategy and marketing efforts on track. A good strategy and a focused approach to winning work with your target clients can save time and money, ease frustration, and lead to a happier workplace. Frank has worked at small, medium, large, and mega-sized engineering companies in his 30 years in the A/E/C industries. Now living in California, he works diligently to help up-and-coming marketing and business development professionals reach their full potential.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more 


  • Contains 2 Component(s), Includes Credits

    A/E/C firms vary widely in staffing and budgets for marketing. Small firms may have one, or two people, in marketing. Or, your technical person might be doing all your marketing part time. As a small firm, having a small staff and budget doesn’t mean you can’t develop your own high-quality materials. With proper planning, it’s possible to create marketing materials that stand out.

    Instructor: Adam Kilbourne, FSMPS, CPSM, Senior Associate and Director of Marketing, Tec Inc. Engineering & Design

    Tuesday, August 15, 2–3:30 p.m. ET/1 p.m. CT/Noon MT/11 a.m. PT

    A/E/C firms vary widely in staffing and budgets for marketing. Small firms may have one, or two people, in marketing. Or, your technical person might be doing all your marketing part time.  As a small firm, having a small staff and budget doesn’t mean you can’t develop your own high-quality materials. With proper planning, it’s possible to create marketing materials that stand out.

    Learning Objectives

    During our August webinar, we’ll look at three keys to marketing on a shoestring budget:

    1. Affordable tools and services to design, manage, and support marketing materials.
    2. Ways to organize your files and work for easier project and marketing management.
    3. Templates and processes to take away the repetitive work.

    image

    SMPS webinars are sponsored by Cosential


    Adam Kilbourne, FSMPS, CPSM

    Senior Associate and Director of Marketing, Tec Inc. Engineering & Design

    Adam Kilbourne, FSMPS, CPSM, is a senior associate and the director of marketing at Tec Inc. Engineering & Design in Eastlake, OH. For 16 years, Kilbourne has been the one-person marketing department working with a small budget. He has presented on social media, working with introverts and extroverts, and photography at conferences for several organizations. He’s also active at the Society level, has been a SMPS Northeast Ohio leader for 10 years, and was the first selection for the chapter’s Hall of Fame.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.