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  • Contains 3 Component(s), Includes Credits Includes a Live Web Event on 06/13/2024 at 2:00 PM (EDT)

    Join Bolanle Williams-Olley, CFO of Mancini Duffy, in "The Crash Course to Mastering Budgets: From Planning to Performance," a dynamic session designed to enhance your budgeting skills. Perfect for creatives, managers, and financial enthusiasts, this course simplifies budget creation, monitoring, and adjustment processes. Bolanle's expert insights will transform your approach to budgeting – elevating it beyond mere numbers to making it a strategic and exciting component of your business strategic toolkit.

    Join Bolanle Williams-Olley, CFO of Mancini Duffy, in "The Crash Course to Mastering Budgets: From Planning to Performance," a dynamic session designed to enhance your budgeting skills. Perfect for creatives, managers, and financial enthusiasts, this course simplifies budget creation, monitoring, and adjustment processes. Bolanle's expert insights will transform your approach to budgeting – elevating it beyond mere numbers to making it a strategic and exciting component of your business strategic toolkit.

     

    Key takeaways:

    1. Fundamentals Uncovered: Grasp the core principles of budgeting and learn to set realistic goals that align with your business strategies.
    2. Strategic Monitoring and Adjusting: Develop skills to track and analyze budget performance and learn to adapt your budget based on actual results.
    3. Decision Making and Communication: Improve your strategic decision-making using budget insights and effectively communicate budgetary information to stakeholders for better alignment and support.

    Bolanle Williams- Olley

    Chief Financial Officer and Co-Owner

    Mancini Duffy

    Bolanle Williams-Olley is the CFO and co-owner of Mancini Duffy, a national design firm with over 100 years of history and a tech-forward approach based in New York City, where she oversees the firm's financial and operational performance. She has over 16 years of experience working in the AEC industry with a strong background in financial analysis and strategic initiatives. She is also the founder of four impact organizations serving children in low-income communities in Nigeria, women, small firms and creating awareness about NGOs across Nigeria.

    As the author of Build Boldly: Chart Your Unique Career Path and Lead with Courage, she is passionate about helping individuals lean into their full potential at each step of their career, from applying to the first job to becoming a leader who empowers others. She urges leaders to challenge the status quo of what the corporate world should look like, introducing new methods to foster space for open voices, collective growth, and meaningful connections.

    She is married with two kids, passionate about service and is obsessed with throwing really fun themed parties.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • Contains 3 Component(s), Includes Credits Includes a Live Web Event on 05/16/2024 at 2:00 PM (EDT)

    Email marketing is the kingpin when it comes to B2B lead conversion. It’s the steadfast companion that guides prospects through lengthy purchase cycles, but it’s gotten a bad rap over the years thanks to a flood of spam and cutthroat competition for people’s fleeting attention. In this session, Michelle Calcote King shares best practices for building and nurturing a strong email program that drives referrals.

    Email marketing remains the holy grail for ROI in B2B marketing, especially for professional services. The professional services buying cycle is characterized by a lengthy, intricate process. The notion that you'll magically appear on your ideal customer’s radar just when they're ready to spend money on your unique services is far from realistic. AEC marketers need to efficiently capture a prospect’s attention, give them a tangible resource to subscribe to, and then keep them engaged with great content that repeatedly convinces them that the firm is the ideal partner.

    King will impart best practices for bringing AEC buyers into a firm’s fold and preventing them from unsubscribing. She will cover how to strike a balance between the information needs of your ideal prospects and your firm's expertise. King will also explore how to build, segment and nurture an email list.

    Attendees will learn:

    — The fundamentals of effective email communication
    — How to sustain prospect engagement after an initial impression
    — How to write emails that remind recipients of a firm’s services and expertise
    — The significance of maintaining and nurturing an email list
    — How to adhere to spam laws while building an email list

    Michelle Calcote King

    Principal & President

    Reputation Ink.

    Michelle Calcote King is the Principal & President of Reputation Ink, a public relations and content marketing agency serving B2B professional services firms, including architecture, engineering and construction. She has spoken at past SMPS conferences over the years and is a sought-after speaker in the legal marketing industry, with several presentations at regional and national Legal Marketing Association conferences. She also hosts the award-winning B2B podcast “Spill the Ink.”

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • Contains 3 Component(s), Includes Credits Includes a Live Web Event on 04/25/2024 at 2:00 PM (EDT)

    Design is a communication tool and when we communicate, we tell stories. But are those stories unforgettable and high impact? Often, what’s missing from those stories is a clear narrative arc that connects and moves the audience. Making the emotional connection and demonstrating impact is what differentiates leaders and their work. Through a series of prompts and interactive exercises, participants will develop the seeds of unforgettable stories that will move and delight their audiences – whether they hope to reach an award jury or their next client. These tools to identify narrative will enable participants to develop winning proposals, pitches, and award submissions.

    Design is a communication tool and when we communicate, we tell stories. But are those stories unforgettable and high impact? Often, what’s missing from those stories is a clear narrative arc that connects and moves the audience. Making the emotional connection and demonstrating impact is what differentiates leaders and their work. Through a series of prompts and interactive exercises, participants will develop the seeds of unforgettable stories that will move and delight their audiences – whether they hope to reach an award jury or their next client. These tools to identify narrative will enable participants to develop winning proposals, pitches, and award submissions.


    During this webinar, participants will:

    • Articulate how your firm’s strengths and goals align.
    • Discover new opportunities and story potential within your firm’s work.
    • Develop an unforgettable story to raise your firm’s profile in the profession

    Karen E. Robichaud

    Strategic Communications Consultant

    Karen Robichaud LLC

    An experienced storyteller in the arts, architecture, and design, Karen cultivates a holistic approach to strategic communications and leadership development. Serving as a creative leader and storyteller for award-winning campaigns and projects of multiple scales, Karen brings broad perspective to her work. Skilled at articulating design excellence, she has developed successful submissions for several AIA award programs such as Firm Award, COTE Top Ten, Young Architect, and AIA Fellowship. Karen is a frequent speaker at industry conferences; she also speaks at architecture schools regarding professional practice. Her work has been published in the AIA YAF quarterly magazine, Connection, Marketer, and Architectural Digest. She serves on the Strategic Council for the Design Museum Everywhere and is a board member for Open Architecture Collaborative. Before starting her consulting practice, Karen worked in-house at Payette (the 2019 AIA Architecture Firm Award recipient) and Bohlin Cywinski Jackson.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • Contains 3 Component(s), Includes Credits Includes a Live Web Event on 04/09/2024 at 2:00 PM (EDT)

    For many A/E/C professionals, business development isn’t the number-one priority. Project deliverables and deadlines, as well as the need to build business, never go away. Wouldn’t it be great to have additional resources to help provide insight, improve efficiency, and manage lead generation? Join us for our April webinar, where our presenter will equip business developers with the knowledge and tools needed to be more efficient. During this online session, discover how to effectively integrate AI into your BD strategy.

    For many A/E/C professionals, business development isn’t the number-one priority. Project deliverables and deadlines, as well as the need to build business, never go away. Wouldn’t it be great to have additional resources to help provide insight, improve efficiency, and manage lead generation?

    Join us for our April webinar, where our presenter will equip business developers with the knowledge and tools needed to be more efficient. During this online session, discover how to effectively integrate AI into your BD strategy. The skillsets and resources will help you:

    • Stay competitive
    • Enhance your efficiency and productivity
    • Capitalize on the right business opportunities

    Learning Objectives

    • Discover the different types of AI tools, such as ChatGPT and Copilot, that can be integrated into business development strategies and tailored your firm’s specific needs
    • Understand how to apply AI technologies to prioritize business opportunities and efficient lead management and generation, a great resource for the Go/No-Go decision
    • Learn the basics of prompt engineering for effective client communication using AI tools
    • Gain an overview of AI functionalities within commonly used BD and CRM platforms, and how these can be leveraged for enhanced productivity and insight
    • Discover strategies for using AI to analyze market data, client interactions, and other relevant factors to prioritize business opportunities effectively

    Scott Steiding

    Principal

    Productive Pursuits

    Scott Steiding is an accomplished executive with nearly 30 years of experience in the AEC industry, having held pivotal roles in sales, marketing, and operations for firms in Europe and North America. His expertise implementing and managing scalable technology driven systems for business development and operational success uniquely positions him to help firms understand, adapt, and thrive in this exciting period. Scott is the President of Productive Pursuits, a consultancy focused on developing people, processes, and technologies to achieve impressive results.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • Contains 3 Component(s) Includes Multiple Live Events. The next is on 04/02/2024 at 1:00 PM (EDT)

    Culture has never been more important. Firms understand it drives competitive advantage theoretically, but how does that happen in reality? How can a firm have a singular culture with a multi-generational employee base? How do you create a great culture where your talent wants to stay? What does it take to have a great culture”? And how do you lead culture to benefit your team and organization? We’ll explore these opportunities and more during our Master This in April.

    Culture has never been more important. Firms understand it drives competitive advantage theoretically, but how does that happen in reality?  How can a firm have a singular culture with a multi-generational employee base? How do you create a great culture where your talent wants to stay?

    What does it take to have a  great culture”?  And how do you  lead culture to benefit your team and organization? We’ll explore these opportunities and more during our Master This in April.

    In this three-part series, our presenter will guide you through the process of defining your work culture, particularly with hybrid and remote environments.  You’ll walk away with a clear understanding of what culture is and put practical and real definitions around each aspect for your workplace. 

    Session 1:  Alignment

    Mission and values are a great start to culture, but they’re just the start. In this session, we’ll look at what makes a great mission and values, and the relationship between the two.  Then, we’ll explore what those look like in action with the behaviors that “walk the talk”, as well as behaviors that don’t. Lastly, we’ll look at how clarity can empower decision-making at every level of your firm.

     Session 2:  Belonging

    People want to feel like they belong, are valued, and are a part of something. In this session, we’ll explore why psychological safety is so vital for innovation and leveling-up how firms serve clients. We’ll look at the vital role of training leaders in how to nurture talent, skills, and experience on the team. Lastly, we’ll discover one of the most under-utilized and easy tools for creating work experiences where people stay. 

     Session 3:  Agility

    Culture is about how we work within our firms. In this final session, we’ll look at the functionality of our workplaces. That includes written and unwritten rules that guide people every day. It’s about how we convene and collaborate, the tools we use, and understanding when to use which channel for specific topics. Lastly, it includes how decisions are made and who has the authority to make them. 

    LEARNING OBJECTIVES:

    • Understand what culture is and isn’t, and how to lead your culture in a meaningful, tangible manner. 
    • Explore how culture drives business and people strategy, and how that relationship can be used to create competitive advantage.
    • Improve your ability to speak specifically about your work culture and how it plays out in the day-to-day work experience. 

     


     



    Heather Polivka

    Trusted Advisor. Business Owner. Founder. Change Agent. Speaker.

    Heather Polivka is an internationally trusted business advisor accelerating the growth and success of progressive SMBs and their leaders through practical leadership, employee performance, and thriving workplace cultures.  Heather’s methodology unites over a decade’s worth of experience across marketing, HR and, operations to transforming people, processes, and profits of Fortune 10 organizations, 20+ acquired businesses, and SMBs of all sizes.

  • Contains 2 Component(s) Includes Multiple Live Events. The next is on 03/19/2024 at 2:00 PM (EDT)

    SMPS continues to engage, inspire, and empower A/E/C professionals for leadership and lifelong learning. We recognize that this impact can be directly attributed to our 7,000+ members, which are 73% women. As part of our steadfast commitment to diversity, equity, and inclusion (DEI), SMPS proudly advances its Women + A/E/C initiative. This initiative aims to uplift, advocate for, and commemorate the profound influence of women within the A/E/C sphere.

    During Women's History Month 2024 Women +A/E/C will provide a space and a vehicle for women to amplify their voice and be champions of what’s next in the A/E/C industries and beyond. Making up more than 50% of the population in the United States, women are a viable source for workforce growth. We need their future participation to ensure our industries attract the best and most qualified talent possible. Gender diversity makes a difference in performance and profitability, and Women + A/E/C continues to be a catalyst for progress in the A/E/C industries.

    During this virtual experience attendees will hear from thought leaders followed by an opportunity to join virtual breakout rooms to network and continue the conversation with peers.

    Virtual Symposium Schedule at Glance

    Day 1 – March 19 (90- minute program)

    Knowing Your Way: 10 Bold Secrets Wise Women Use to Succeed | Susan Young
    Bringing Your Employer Brand to Life: The Key Role Employee Resource Groups Play | Amy Collins, FSMPS, CPSM | Cricket Robertson, FSMPS, CPSM | Joelle Shea

    Day 2 – March 21 (90-minute program)


    Lean on Me: The Power of Peer Networks | Kate Attilio, CPSM | Laura Ewan, FSMPS, CPSM | Jen McGovern, CPSM
    How to Use Case Studies to Demonstrate Your Firm’s Commitment to Diversity and Inclusion | Leslie Blaize, CPSM

  • Contains 3 Component(s), Includes Credits Includes a Live Web Event on 03/07/2024 at 2:00 PM (EST)

    Description: How do you know if the timing is right to rebrand in 2024, and what can your firm do to be as prepared as possible? What are the 5 secrets to successful AEC firm rebrands, and why do so many firms stall out somewhere along the way? Author, keynote speaker, and branding consultant Josh Miles knows a thing or two about rebranding in the AEC industries. In this action-packed webinar, Josh will share the secrets to getting your firm ready to rebrand, and help you know exactly when you're ready to go.

    Description: How do you know if the timing is right to rebrand in 2024, and what can your firm do to be as prepared as possible? What are the 5 secrets to successful AEC firm rebrands, and why do so many firms stall out somewhere along the way? Author, keynote speaker, and branding consultant Josh Miles knows a thing or two about rebranding in the AEC industries. In this action-packed webinar, Josh will share the secrets to getting your firm ready to rebrand, and help you know exactly when you're ready to go.

     Learning Objectives:

    - How to know if you're ready to rebrand in 2024?

    - Keys to making decisions throughout the rebranding process.

    - Who gets a vote? Assembling your stress-free rebranding committee.

    - How to involve your entire team in the rebrand, without watering it down.

    - The unfair advantage to kick-start your rebrand

    Josh Miles

    Founder

    Bold Brand LLC

    Josh Miles is the founder of Bold Brand LLC, where he serves as a seasoned brand strategist and fractional CMO for A/E/C and tech firms.

    As a past TEDx presenter, Josh has delivered keynotes from the Midwest to the Middle East, including hosting the OG design podcast, Obsessed Show, The Josh & Torrey Show, and formerly co-hosted the PSM Show. Josh is the author of Bold Brand 2.0 - How to Leverage Brand Strategy to Reposition, Differentiate and Market your Professional Services Firm (now available on Audible and Amazon). And Josh is an advisory board member of the Purdue University Lamb School of Communication.   Josh previously served as CMO for SMPS HQ, and co-founded MilesHerndon, a branding agency specializing in brand strategy, corporate identity, and website design.   Josh is a long-standing advocate for bacon, loves to cook keto, hit the gym, and photograph new places in his travels.   Josh splits his time between the mountains of Colorado, and the many roundabouts of Carmel Indiana.

    boldbrand.com

    https://www.linkedin.com/in/joshuamiles/

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • Contains 3 Component(s), Includes Credits

    Your company’s financial stability rests on your shoulders, even if business development isn’t in your title. The pressure to bring in the next big win can be a caustic agent when mixed with an uncertainty of where to start, fear of rejection, or being slammed with other pressing tasks. It’s time to say goodbye to these challenges (and imposter syndrome!). Get ready for a professional reset for you and your technical colleagues by discovering new tactics and proven methods

    Your company’s financial stability rests on your shoulders, even if business development isn’t in your title. The pressure to bring in the next big win can be a caustic agent when mixed with an uncertainty of where to start, fear of rejection, or being slammed with other pressing tasks.

    It’s time to say goodbye to these challenges (and imposter syndrome!). Get ready for a professional reset for you and your technical colleagues by discovering new tactics and proven methods. In our February webinar, we’ll cover three key areas that address 1) the core tenets of developing business, 2) common struggles that impede relationship-building, and 3) a series of actionable steps you can incorporate into your daily schedule to help with business-development activities.

    Learning Outcomes:

    1: Attendees will learn a variety of passive and active BD techniques suitable for entry-level to executive-level staff.
    2: Attendees will discover a proven method for building to-do lists that successfully make space for daily, effective BD activities.
    3: Attendees will come away equipped with real-world examples and mentoring skills to help their technical colleagues focus their BD time in effective and persuasive ways.

    Allison Tivnon

    Associate Principal

    Middle of Six

    Allison Tivnon is an Associate Principal at Middle of Six, an A/E/C marketing consultancy. She has dedicated her career to city and regional planning—partnering with Cities, Counties, regional governments, DOTs, and others on behalf of urban planners, architects, general contractors, transportation engineers, economists, and policy analysts. She presents at events, conferences, and in webinars for the Society of Marketing Professional Services (SMPS), the American Council of Engineering Companies (ACEC), and the Association of General Contractors (AGC). Allison is also the author of Marketing at Low Tide: How to Recession-Proof Your Marketing Department. Outside of work, she serves as a City Councilor for the city of Beaverton, Oregon.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • Contains 3 Component(s), Includes Credits

    Begin the new year with a new angle on how to build your firm’s social media strategy.

    Begin the new year with a new angle on how to build your firm’s social media strategy. From competitor research to measuring campaigns, capturing data on social media and using it for more than simply tracking likes and follows could change everything about your firm’s social media strategy.

     Learning objectives

    • Hear about the trends driving content in 2024
    • See AI tools to help you create content
    • Gain insight into how firms are using social media for business development

    Meagan Camp

    Owner, The Modern Take

    SMPS

    Join Meagan Camp of The Modern Take as she explores the latest trends in Social Media.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • Contains 3 Component(s), Includes Credits

    Developing content has been a task many marketers believe in, but don’t often have time for in their workday. From brainstorming and writing to editing and sharing, content development can seem daunting while proposals are flying out the door. Luckily, there’s a way to accelerate each stage of your content process using AI tools. In this session, we’ll discuss how and where we can save time (and brain power) to effectively create client-focused content that produces results and generates leads.

    Developing content has been a task many marketers believe in, but don’t often have time for in their workday. From brainstorming and writing to editing and sharing, content development can seem daunting while proposals are flying out the door. Luckily, there’s a way to accelerate each stage of your content process using AI tools. In this session, we’ll discuss how and where we can save time (and brain power) to effectively create client-focused content that produces results and generates leads.

     

    Learning Objectives

    1. Define client-focused topics that resonate with your audience
    2. Identify key areas where AI tools can be used throughout the content development process
    3. Discover how to write detailed prompts to help save time and develop content ideas

    Danielle Gray, MBA

    Founder/ CEO

    DG Marketing Company

    Known for her relatability and humor, Danielle Gray challenges her audience to reconnect with what make them human. As a keynote speaker and host, she fuses vulnerability with applicable tactics to make a lasting impression on her audience. Her goal is to empower each person to not just be a better businessperson, but to also be a better human. Her keynote topics include marketing, branding, passion, authenticity and inclusion.

    As Founder/CEO of DG Marketing Company, she helps firms develop thoughtful and outside-the-box strategies that are equally authentic and effective. She blends her marketing experience in AEC with her strategic experience as a CEO to help her clients explore marketing initiatives that ultimately generate new business.

    Danielle is a former Division I Basketball Player at Jacksonville University in Jacksonville, Florida and holds both a Bachelor's in Marketing and MBA from the institution. She resides in Atlanta, Georgia with her partner and three dogs. She also serve as CEO of the CBD company, Unoia that sells both human and pet CBD products.  

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!