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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 11/16/2023 at 2:00 PM (EST)
Developing content has been a task many marketers believe in, but don’t often have time for in their workday. From brainstorming and writing to editing and sharing, content development can seem daunting while proposals are flying out the door. Luckily, there’s a way to accelerate each stage of your content process using AI tools. In this session, we’ll discuss how and where we can save time (and brain power) to effectively create client-focused content that produces results and generates leads.
Developing content has been a task many marketers believe in, but don’t often have time for in their workday. From brainstorming and writing to editing and sharing, content development can seem daunting while proposals are flying out the door. Luckily, there’s a way to accelerate each stage of your content process using AI tools. In this session, we’ll discuss how and where we can save time (and brain power) to effectively create client-focused content that produces results and generates leads.
Learning Objectives
- Define client-focused topics that resonate with your audience
- Identify key areas where AI tools can be used throughout the content development process
- Discover how to write detailed prompts to help save time and develop content ideas
Danielle Gray, MBA
Founder/ CEO
DG Marketing Company
Known for her relatability and humor, Danielle Gray challenges her audience to reconnect with what make them human. As a keynote speaker and host, she fuses vulnerability with applicable tactics to make a lasting impression on her audience. Her goal is to empower each person to not just be a better businessperson, but to also be a better human. Her keynote topics include marketing, branding, passion, authenticity and inclusion.
As Founder/CEO of DG Marketing Company, she helps firms develop thoughtful and outside-the-box strategies that are equally authentic and effective. She blends her marketing experience in AEC with her strategic experience as a CEO to help her clients explore marketing initiatives that ultimately generate new business.
Danielle is a former Division I Basketball Player at Jacksonville University in Jacksonville, Florida and holds both a Bachelor's in Marketing and MBA from the institution. She resides in Atlanta, Georgia with her partner and three dogs. She also serve as CEO of the CBD company, Unoia that sells both human and pet CBD products.
SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.
Per-Site Registration Fee*
SMPS Member Site Registration: $199
Nonmember Site Registration: $259
*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!
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Register
- Non-member - $259
- Member - $199
- More Information
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Contains 3 Component(s) Includes Multiple Live Events. The next is on 10/31/2023 at 1:00 PM (EDT)
A/E/C firms of all sizes are struggling to attract and keep great talent, employees are experiencing burnout at unprecedented levels, and HR teams simply can’t keep up with the people challenges. While a single solution won’t solve all these pain points, there is a solution that addresses them in an ongoing, sustainable manner: Effective people leadership.
A/E/C firms of all sizes are struggling to attract and keep great talent, employees are experiencing burnout at unprecedented levels, and HR teams simply can’t keep up. While a single solution won’t solve all these pain points, there is a solution that addresses them in an ongoing, sustainable manner: Effective people leadership.
Great people leadership isn’t something that most people are born with, it’s developed. In this series, we’ll take a strategic look at people leadership, why it’s so challenging and how to use science to develop people leadership skills to change how we lead.
- Part 1: The Broken Foundation
- Part 2: Understanding the Multi-Generational Workforce
- Part 3: The Neuroscience of Leading People
Learning Objectives
1. Understand the critical role that people leadership plays in delivering great client experiences and business growth.
2. Learn the primary practices that are pervasive within firms and across industries that hinder great people leadership.
3. Explore how people leadership is evolving to meet the changing needs of a multi-generational workforce.
4. Discover how neuroscience can be leveraged to more effectively develop leaders in your firm.
Heather Polivka
Trusted Advisor. Business Owner. Founder. Change Agent. Speaker.
Heather Polivka is an internationally trusted business advisor accelerating the growth and success of progressive SMBs and their leaders through practical leadership, employee performance, and thriving workplace cultures. Heather’s methodology unites over a decade’s worth of experience across marketing, HR and, operations to transforming people, processes, and profits of Fortune 10 organizations, 20+ acquired businesses, and SMBs of all sizes.
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- Non-member - $259
- Member - $159
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Contains 13 Component(s)
Curated marketing, business development and leadership content on demand until November 1, 2023
Amplify A|E|C Digital is the industry’s premier virtual marketing, business development, and leadership experience.
With more than 10 hours of on-demand programming, you’ll strengthen your skills—and amplify your knowledge. You can earn up to 10 CEUs by participating in the Amplify A|E|C Digital program and up to 29 CEUs if you participate in both in person and digital.
Here’s a sample of what’s included:
- Build Better Business Development Processes with CRM | Megan R. Miller, CPSM | Sponsored by Deltek
- Common Pitfalls in Proposal Writing & How to Avoid Them | Rachelle Ray | Sponsored by OpenAsset
- Detour Ahead: How to Start—and Stay—Organized on Your Next Proposal | Jen McGovern, CPSM,
- Market Research: Fall Planning Season | Sarah Kinard
- Our Brand Journey | Brandon Norton | Susan Strom | Sponsored by Knowledge Architecture
- “Own the Room” – How to position yourself as an executive | Jenny Fernandez, MBA
- Professional Services Marketing Through a DEI Lens | Asheya Warren, FSMPS, CPSM
- Refresh Your Feed: The Ultimate Digital Toolkit | Meagan Camp
- The Big Brand Rethink: Brand as Your Firm’s Operating System | Ida Cheinman
- Unleashing Growth with Tech-Driven Strategic Marketing | Cole McIsaac | Neil Holmes | Sponsored by aec360 by HSO
- What are the Best Marketing Metrics to Boost Your Win Rates? | Christina Gilson Leahy, CPSM | Sponsored by Unanet
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- Non-member - $599
- Member - $399
- *Further discounts may apply once you log in.
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Contains 3 Component(s), Includes Credits
Communication is the backbone of our lives especially in business development and marketing. Individuals that can speak comfortably and confidently are viewed as more intelligent, are seen as leaders, and garnish more respect than their counterparts who aren’t comfortable or simply avoid situations that require speaking.
Communication is the backbone of our lives especially in business development and marketing. Individuals that can speak comfortably and confidently are viewed as more intelligent, are seen as leaders, and garnish more respect than their counterparts who aren’t comfortable or simply avoid situations that require speaking.
A recent study showed nearly 70 percent of people experience some anxiety around speaking in public and as many as 30 percent have extreme anxiety and list public speaking as one of their top fears.
This doesn't have to be the case. Don’t settle for merely “getting through it” or “avoiding it” all together. Gain a real sense of comfort and even enjoyment of public speaking. Dena will help you appreciate the art of public speaking and give you tips to banish your fears and distracting habits and learn to inspire and move your audience.
If you can’t make it on July 19, you can purchase the webinar in advance and watch at your convenience.
Dena Wyatt
Principal
Marketing Evolutions, Inc.
Dena has it covered when it comes to helping individuals and teams create more robust and dynamic personal interactions. She focuses on presentation coaching and strategy that helps firms win more work. A former Dale Carnegie instructor and trainer and founder of Marketing Evolutions, Dena brings more than 25 years of experience in the architecture, engineering, and construction industries. She has also served as a mentor and has a passion for helping people reach their full potential.
SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.
Per-Site Registration Fee*
SMPS Member Site Registration: $199
Nonmember Site Registration: $259
*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!
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Register
- Non-member - $259
- Member - $199
- More Information
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Contains 3 Component(s)
Winning business is a complex process that needs the right approach to navigate successfully and emerge victorious. You must enable your business to gain an edge and get ahead of the curve — or you risk competitors leaving you in the dust. This three-part series provides a deep dive into proven strategies that have helped countless organizations across various industries win sought-after contracts. You’ll learn the key to powerful pre-RFP positioning, the path to winning proposals, and how to develop and deliver compelling presentations that make an impression.
Winning business is a complex process that needs the right approach to navigate successfully and emerge victorious. You must enable your business to gain an edge and get ahead of the curve — or you risk competitors leaving you in the dust.
This three-part series provides a deep dive into proven strategies that have helped countless organizations across various industries win sought-after contracts. You’ll learn the key to powerful pre-RFP positioning, the path to winning proposals, and how to develop and deliver compelling presentations that make an impression.
By the end of this series, you’ll have taken significant steps toward new levels of success and will find yourself inspired, empowered, and ready to elevate your business to new heights.
- Part 1: Pre-RFP/positioning strategies
- Part 2: Proposal best practices
- Part 3: Presentation best practices
July 11: Part I: Find Your Foothold: Powerful Pre-RFP Positioning Strategies
Submitting a stellar proposal is vital to winning work, but it's not the only piece of the puzzle! Establishing yourself as a leader in your industry requires a solid understanding of your market and competitors, developing an actionable business plan, and investing in strategic growth tactics.
Powerful positioning is key. Learn proven sales and marketing tactics in this engaging session to start implementing today to stand out from the crowd and position yourself to capture your next big client, contract, or project.
July 13: Part II: Forget Hope: Taking Strategic Action for Proposal Success
Hope and luck alone aren’t enough to grow your organization and land more contracts —winning more business takes strategic action. As competition increases, you need a game plan beyond subject matter expertise to stay ahead of the pack and come out on top.
In this session, discover a treasure trove of tactics to help you get ahead of the RFP, gain a deeper understanding of your clients and their needs, and outshine the competitors. You’ll also learn how to develop proposals that the evaluation committee cannot resist! Success is not an accident. Why hope and lose when you can engage and win?
July 17: Part III: Death by PowerPoint? NO WAY! Keys to Developing Engaging, Interactive, and Attention-Grabbing Presentations
Keeping your audience hooked can feel like an uphill battle in today’s fast-paced world as decreasing attention spans make it increasingly more difficult to present with impact. It’s not just you — some studies even suggest that goldfish have longer attention spans than humans these days.
Even in the goldfish era, you can captivate your audience by conquering the “death by PowerPoint” curse and igniting connection with a compelling narrative.
Whether for an introductory pitch meeting or a coveted shortlist presentation, this session will equip you with the skills to structure your presentations to capture (and retain!) your audience’s attention, incorporate storytelling fundamentals with words that persuade and sound like you, design sophisticated slides (even with little to no design experience!) and so much more. Get ready to grab your audience’s attention and never let go!
Krystn Macomber, CP APMP Fellow, LEED AP
Founder + CEO
Summit Strategy
Krystn is a true powerhouse in engaging and empowering audiences with her dynamic speaking skills and deliberate facilitation. With a rare and coveted ability to bring big-picture ideas (and the actionable takeaways to get there) to life, she weaves wisdom, and humor together into a winning combination that captivates diverse audiences. As a former Division I college athlete, Krystn's competitive spirit and drive are evident in everything she does. She is no stranger to facing challenges head-on with a growth mindset to achieve success — an energy that shines through in her speaking engagements, inspiring with expert insight and strategy that spans industries.
As the founder + CEO of Summit Strategy, a game-changing integrated marketing + proposal consulting firm, Krystn is instrumental in helping B2G/B2B organizations achieve their goals through strategic planning, branding, proposal development, and training. With over 20 years of experience in the marketing + proposal profession, she has earned a reputation as an expert at assembling high-performing teams that deliver significant, demonstrable sales growth and improved win rates.
Krystn's passion for forging powerful connections that bridge organizational gaps and align goals has earned her widespread respect in the industry. As the former board chair for the Association of Proposal Management Professionals (APMP), she led an 11,000-member, $2.5M professional association to one of its most profitable years in 2021. Currently, she is an advisory board member of the UCI Customer Experience Program. In recognition of her exceptional leadership and achievements, Krystn was named one of the 20 Most Inspiring Women Leaders by Women Leaders Magazine in 2022.
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- Non-member - $259
- Member - $159
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Contains 3 Component(s), Includes Credits
The year is halfway over and before you sign off for summer vacation, spend a little time on your social media strategy. Join Meagan Camp of The Modern Take for a look at what’s trending in B2B social media and the best practices every marketer should use to make the most of the time they dedicate to creating content.
The year is halfway over and before you sign off for summer vacation, spend a little time on your social media strategy. Join Meagan Camp of The Modern Take for a look at what’s trending in B2B social media and the best practices every marketer should use to make the most of the time they dedicate to creating content.
First, let’s look at the trends. Where is social media providing the best value for firms? We will look at the top networks and see what hidden content opportunities are just waiting to be created by your firm. Next, Meagan will discuss realigning your strategy so you are set up for success through the end of the year. The further out you can begin planning that project announcement or a holiday campaign, the more time you leave to execute content the way you always wish you could. After the webinar, you’ll receive a social media toolkit to help you stay organized and on track with your content calendar.
If you can’t make it on June 7, you can purchase the webinar in advance and watch at your convenience.
Meagan Camp
Director, Experiences
SMPS
Meagan is the owner of The Modern Take, a digital agency in Dallas, TX. She started The Modern Take in 2017 after 15 years of being a professional writer and editor. Now she works in the A/E/C space and with firms around the country to create intentional and powerful story-driven social media strategies.
SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.
Per-Site Registration Fee*
SMPS Member Site Registration: $199
Nonmember Site Registration: $259
*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!
-
Register
- Non-member - $259
- Member - $199
- More Information
-
Register
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Contains 3 Component(s)
For the last 50 years, SMPS has engaged, inspired, and empowered A/E/C professionals for leadership and lifelong learning. We recognize that this longevity and impact can be directly attributed to our 7,000+ members, which are 73% women. In alignment with our diversity, equity, and inclusion (DEI) commitment, SMPS is debuting our new Women + A/E/C initiative to empower, champion and celebrate the impact of women in the A/E/C industry.
Women +A/E/C is a new initiative set out to provide a space and a vehicle for women to amplify their voice and be champions of what’s next in the A/E/C industries and beyond. Making up more than 50% of the population in the United States, women are a viable source for workforce growth. We need their future participation to ensure our industries attract the best and most qualified talent possible. Gender diversity makes a difference in performance and profitability, and Women + A/E/C will be a catalyst for progress in the A/E/C industries.
Virtual Symposium Schedule at Glance
- May 16, 2023, 2pm ET | Breaking Ground: Women Shaping the Future of A/E/C
- May 17, 2023, 2pm ET | Data, Technology, and Economy: Opportunities and Challenges for Women in A/E/C
- May 18, 2023, 2pm ET | Building a Sustainable Future: How Women Can Drive Positive Change
Holly Bolton, FSMPS, CPSM
CEO 3chord Marketing & President- Society for Marketing Professional Services
3chord Marketing
A self-proclaimed word nerd, Holly Bolton, FSMPS, CPSM, grew up with her nose in a book and a pencil in her hand. Today, she channels that love of story into her role as owner of 3chord Marketing, a marketing communications firm that helps architecture, engineering, and construction companies understand and connect with their audiences through research, strategy, and storytelling. Holly’s 20+ years of experience include serving in a variety of marketing, business development, and corporate communication roles for architecture and engineering firms. The Society of Marketing Professional Service’s 2022-2023 president, Holly has also served as president of the SMPS Foundation and her local Indiana SMPS chapter. She is also a board member for Rebuilding Together Indianapolis. She has a bachelor of science in public relations with a creative writing minor from the University of Central Missouri. Passionate about both the built and natural environment, Holly enjoys exploring the U.S. national parks and hitting the trails with her husband.
Dr. Sweta Chakraborty
CEO of North America for We Don't Have Time
We Don't Have Time
Dr. Sweta Chakraborty is a climate behavioral scientist who is regularly interviewed on major, international news media outlets like CNN, the BBC, MSNBC, etc. Sweta is the CEO of North America for We Don't Have Time, the world's largest social media and communications company for accelerating climate solutions . She is a partner at Pioneer Public Affairs and is on the steering committee of the Global Commons Alliance. She is an Independent Director at Lightbridge Corp. where she chairs their ESG committee, and is on several advisory boards like the New York Academy of Sciences and Climate Power. She is a book author from her time as a postdoc at Oxford University. She is a TEDx, SXSW, and globally recognized keynote speaker and consultant for several Fortune 100 companies.
Jennifer Haferbacker, CPSM
Chief Marketing Officer
Sallyann Hulick
Chief Revenue Officer
BSA LifeStructures
A leader of leaders, Sallyann is passionate about inspiring and motivating teams and individuals, maximizing their strengths to attain the goals in front of them. She is the Chief Revenue Officer at BSA LifeStructures, an integrated design firm focusing on Healing, Learning and Discovery environments. Passionate about BSA’s mission and values, Sallyann sees her work as truly improving lives. She is also certified by Gallup as a CliftonStrengths coach. Sallyann utilizes the StrengthsFinder to help others discover hidden talents which allows them to live their life at the top of their game.
Bolanle Williams-Olley
Chief Financial Officer & Co-Owner
Mancini Duffy
Bolanle Williams-Olley is the CFO and co-owner of Mancini Duffy, a national design firm with over 100 years of history and a tech-forward approach based in New York City, where she oversees the firm's financial and operational performance. She has over 15 years of experience working in the AEC industry with a strong background in financial analysis and strategic initiatives. She is also the founder of four impact organizations serving children in low-income communities in Nigeria, women, small firms and creating awareness about NGOs across Nigeria.
As the author of Build Boldly: Chart Your Unique Career Path and Lead with Courage, she is passionate about helping individuals lean into their full potential at each step of their career, from applying to the first job to becoming a leader who empowers others. She urges leaders to challenge the status quo of what the corporate world should look like, introducing new methods to foster space for open voices, collective growth, and meaningful connections.
She is married with two kids, passionate about service and is obsessed with throwing really fun themed parties.
Lindsey Rem, PHR
Vice President | Business Transformation
Barton Malow
Lindsey Rem is Barton Malow Holdings’ Vice President of Business Transformation. In her role, she provides leadership for the continued development and alignment of innovative technology and Virtual Design and Construction (VDC) strategy throughout the Family of Companies. She is also responsible for identifying new business models to ensure the long-term relevancy of the core business.
Lindsey began her 23-year career with Barton Malow, working on projects in the field before becoming a part of the SAP Implementation team, where she learned to deploy technology across the company effectively. Her strong passion for leveraging technology to increase project performance led her to establish a cohesive VDC and technology strategy across the company to increase Barton Malow’s competitive advantage.
Lindsey’s rise through the enterprise has included a bevy of achievements that transformed the way Barton Malow’s business capabilities. She established an operations specialist team to train and support various technologies, led the effort to digitize Barton Malow’s construction process, and created and scaled a VDC team throughout the organization. Lindsey is also an ardent advocate for the growth of prefabrication throughout the enterprise. Prefabrication can be described as building components off-site and then transferring them to the project site to be included in the project delivery.
Lindsey obtained her Bachelor of Arts degree in Law, Letters, and Society from the University of Chicago, where she was part of the varsity soccer team. Lindsey has been wired for team activities dating back to her competitive sports background. Her biggest passion is building strong teams of people that are dedicated to identifying forwardthinking solutions. Lindsey attributes her success to the talented teams she has worked with throughout her tenure.
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- Non-member - $150
- Member - $150
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Contains 3 Component(s)
Podcasting is one of the fastest growing mediums in today’s world. However, few podcasts truly meet the needs of their intended audiences and stand the test of time. In this course, you’ll learn everything you need to know about podcasting to either get your existing podcast back on track or make an informed decision if podcasting is right for you and/or your firm.
Podcasting is one of the fastest growing mediums in today’s world. However, few podcasts truly meet the needs of their intended audiences and stand the test of time. In this course, you’ll learn everything you need to know about podcasting to either get your existing podcast back on track or make an informed decision if podcasting is right for you and/or your firm.
Module 1: Let’s Make a Game Plan: Know Your Why, When, What, and Who
There are plenty of reasons to start a podcast. They’re fun, popular, and create opportunities and audiences that are unique. There are also a few reasons not to start a podcast. In this module we’ll go through the pros and cons of podcasting and identify your target audience and hosting dynamics.
Learning Objectives:
- Establish the need your podcast meets/will meet (value proposition)
- Identify target audience
- Understand podcasting statistics
- Identify your podcast structure and game plan (worksheet)
Module 2: The How. The Technology and Equipment You’ll Need to Succeed
After we have established why we want to start a podcast and who our target audience is, we can dig in the details of how a podcast can be recorded, edited, and dispersed. This module digs into the available technology, how to budget for a podcast, and the resources you will and won’t need depending on the goals you’ve set for your podcast.
Learning Objectives:
- Understand the technology and equipment available for podcasters
- Learn how to distinguish between the features you need and don’t need
- Establish a baseline budget for podcasting
- Dive into the differences between social media channels
- Decide how much time you’re willing and able to spend on a podcast
Module 3: Now What? How to Maintain your Podcast and Measure its Success
Getting your podcast up and running is the most exciting part of the process but the maintenance is what will help your podcast stand the test of time and truly succeed. Most podcasts don’t make it past a year, and there’s a reason-they’re hard to maintain! Successful podcasts require consistency, dedication, and a lot of heart. Aside from a long-lasting podcast we’ll also discuss several metrics that you can use to determine the success of your show. We’ll also touch on the various platforms available to you to promote your podcast alongside the types of content that can be generated from existing episodes.
Learning Objectives:
- Create a podcast maintenance plan
- Understand the best ways to promote and re-use existing content
- Understand relevant metrics and which to pay attention to and why
- Explore data from social media and website analytics to track results and influence strategy
Keelin Cox
Owner, Adiuvo Marketing
Adiuvo Marketing
Keelin is a creative thinker and problem solver with a focus on thoughtful interactions throughout the A/E/C industry. She is invested in marketing efforts that produce smart strategies and help her teams serve their communities. She is the owner of Adiuvo Marketing and the host of the AEC Marketeer podcast that explores A/E/C marketing and beyond.
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- Non-member - $259
- Member - $159
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Contains 3 Component(s), Includes Credits
In this engaging session, we'll talk about AI for AEC marketers. First, what is it? Next, where's this new technology going? And lastly, what do we need to be careful of? Get your feet wet with AI technology and join us for our expert panel discussion to unleash the power of AI in your marketing efforts! In this engaging session, we'll talk about AI for AEC marketers. First, what is it? Next, where's this new technology going? And lastly, what do we need to be careful of? Get your feet wet with AI technology and join us for our expert panel discussion to unleash the power of AI in your marketing efforts! Panelists include Kristin Kautz (JAM Idea Agency), Greg Ross-Munro (Sourcetoad), Thiago da Costa (Toric), and Brent Britton (CoreX Legal). The session will be moderated by Troy Parkinson (SagePresence).
In this engaging session, we'll talk about AI for AEC marketers. First, what is it? Next, where's this new technology going? And lastly, what do we need to be careful of? Get your feet wet with AI technology and join us for our expert panel discussion to unleash the power of AI in your marketing efforts!
Panelists include Kristin Kautz (JAM Idea Agency), Greg Ross-Munro (Sourcetoad), Thiago da Costa (Toric), and Brent Britton (CoreX Legal). The session will be moderated by Troy Parkinson (SagePresence).
Special thank you to ProjectMark for bringing together this panel of leaders.
Troy Parkinson (Moderator)
Facilitator
SagePresence
As a speaker and facilitator, Troy shares his down-to-earth approach with clients throughout the United States and internationally. In his 20 years in the film industry, he has produced television series for Discovery Health and History Channel and also served as Director of Production for the Minnesota Film Commission, promoting Minnesota cities and venues to companies like Disney, HBO, and Netflix. During his tenure with SagePresence, Troy has coached and trained companies to over $5 Billion in project wins, helping individuals and teams increase their confidence and communication skills for live, virtual, and hybrid presentations. He has also attended numerous local, regional, and national SMPS, AIA, ACEC, DBIA, and AGC industry conferences and events.
Thiago da Costa
CEO and Founder
Toric
Thiago da Costa is an entrepreneur best known for founding Lagoa, a cloud-based 3D visualization software acquired by Autodesk in 2014, and presently Toric, a cloud-based, no-code data platform that enables construction companies to interact with their data and perform extensive analysis.
His significant expertise in designing, building and launching products led to his success in raising venture capital and negotiating competitive M&As. With a propensity for identifying opportunities, the insight to identify a compelling vision, and an uncanny ability to empower teams that enable and inspire individuals, he has quickly become a leading authority in the AECO data analytics space, cultivating an impressive following of industry peers and partners.
Specialties include SaaS Products and technology, startups, and building core teams that deliver. He thrives on data analytics and real-time collaborative software architectures. His experience encompasses a broad range of 3D industries (Visual Effects, Games, Mechanical CAD, Cloud Platforms). Fluent in English, Portuguese and French, he has conducted business in the US, Canada, and Europe. His roles include managing global teams spanning North America, Europe, and Asia.
Greg Ross- Munro
CEO and Founder
Sourcetoad
Greg is the founder and CEO of Sourcetoad, a customer application development that builds mobile and web applications for companies who want to make a dent in the world.
Founded in 2008, Sourcetoad has grown to 65 employees and has support centers on three continents. They have built systems for clients like Viking Cruises, Jackson Hewitt, Procter and Gamble, Luxottica, the US Special Forces, and dozens of startups.
Greg is also the author of Herding Cats and Coders, a guide to software development for non-techies.
He has a passion for Startups, squash, and scotch, and would be happy to talk at length about any one of them.
Kristin Kautz, CPSM
Partner
JAM Idea Agency
Kristin Kautz is a CPSM and received the 40-Under-40 Award from Building Design and Construction in their inaugural year. She received her degree in Art and Political Science from Trinity University (San Antonio) and has spent the past 25 years in marketing and business development for non-profit, corporate, business-to-business, and customer service firms.
She is the currently a Partner at JAM Idea Agency. She was most recently the Director of Corporate Marketing at LJA Engineering, overseeing marketing, BD, and events for 1300 personnel across 45 offices with a marketing budget of $18 Million. Her career included Director of Marketing and Public Relations for the Georgia O’Keeffe Museum; Director of Corporate Marketing at Jones|Carter; Partner and Director of Marketing with PhiloWilke Partnership; Senior Associate and Director of Marketing for Bermello, Ajamil and Partners; and, Marketing Professional at Hellmuth Obata + Kassabaum (HOK).
She has been active in SMPS for the past 20 years including: 2016 Marketing Excellence Award from SMPS Houston; Earned CPSM; Houston Chapter Board as Membership Director 2014-2016; Mentor; Programs Committee; Business Development Roundtable; Presenter at multiple past conferences (national, regional, and chapter education events); Design awards winner; and Chapter Diamond Sponsor.Brent Britton
Founder and Chairman
CoreX Legal
Brent Britton is the Founding Partner of Core X Legal. Since the early 1990’s Brent C.J. Britton has been assisting entrepreneurs and technology companies of all sizes in corporate and intellectual property transactions. A dot-com era Silicon Valley veteran, Britton’s legal career has included tours of duty in several major firms in San Francisco, New York City, and Tampa. In his third year out of law school, Britton founded the noted San Francisco technology law firm, Britton, Silberman & Cervantez, LLP, which was later acquired by Thelen Reid & Priest, LLP. Britton has been a prominent voice for the cultivation of Tampa’s entrepreneurial ecosystem while maintaining strong roots in the San Francisco Bay Area’s emerging companies community.
Britton’s clients range from startups to international conglomerates in the fields of digital media and software development, video games, AI, virtual reality, data analytics, education, mechanical devices, entertainment, telecommunications, healthcare, cybersecurity, blockchain, and cryptocurrency. Britton’s legal work covers a full range of services of value to technology companies, such as corporate formation, venture funding, technology licensing and transactions, intellectual property strategy and prosecution (patents, copyrights, trademarks, and trade secrets), due diligence and auditing, innovation lifecycle management, mergers & acquisitions, website policies and terms of service, sweepstakes and gambling rules and procedures, privacy, data security, GDPR, employment agreements, responding to employee claims of hostile workplace or wrongful termination, digital token sales, and a broad spectrum of regulatory advice.
While in law school in the early 90’s, Britton was the founding Editor in Chief of the B.U. School of Law Journal of Science and Technology Law, and he also clerked for the Electronic Frontier Foundation. A former computer scientist and software engineer, Britton is the only lawyer who holds a graduate degree from the MIT Media Laboratory. Alongside his Master of Science from MIT, Britton also holds a Bachelor of Arts in computer science from the University of Maine and a Juris Doctor from the Boston University School of law. Britton is admitted to practice law in California, New York, and Florida. He has been an adjunct professor of Creativity and Innovation at the University of South Florida and the University of Tampa. He is the co-founder of several startups, and he writes and speaks frequently on entrepreneurship, creativity, ethics, and the philosophy of happiness and success. Britton’s book, “Ownability,” an introduction to intellectual property law, is available on amazon.com.
SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.
Per-Site Registration Fee*
SMPS Member Site Registration: $199
Nonmember Site Registration: $259
*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!
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Register
- Non-member - $259
- Member - $199
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Contains 3 Component(s), Includes Credits
There are power differentials at play between those that write proposals and those that read them. AEC firms often overlook the fact that evaluators on the receiving end of our quals and approaches are nuanced, imperfect human beings—just like us. By embracing this we have an opportunity to produce resonant, authentic content that plows over the stiff, overly formal business-speak that has dominated the procurement world for far too long.
There are power differentials at play between those that write proposals and those that read them. AEC firms often overlook the fact that evaluators on the receiving end of our quals and approaches are nuanced, imperfect human beings—just like us. By embracing this we have an opportunity to produce resonant, authentic content that plows over the stiff, overly formal business-speak that has dominated the procurement world for far too long. In this presentation we will cover three key areas of concern:
- Selection Committee Psychology
- Three Critical and Woefully Undervalued Proposal Sections
- The Subtle, Yet Powerful Nuances of a Successful Interview
Learning Outcome 1: Proposal Coordinators will learn easy-to-follow templated steps to create tailored proposal content that resonates with selection committees and factors in psychological biases.
Learning Outcome 2: Marketers will come away equipped with real-world examples and mentoring skills to help their colleagues focus on what matters most to proposal evaluators and how to translate technical content into 'stories that stick'.
Learning Outcome 3: Marketing and Business Development staff will learn the key basics of non-verbal communication tactics such as body language, active listening, and silent team interactions that attract positive responses from selection panels.
Allison Tivnon
Senior Marketing Strategist
Middle of Six
Allison Tivnon is a Senior Marketing Strategist at Middle of Six, an A/E/C marketing consultancy. She has dedicated her career to city and regional planning—partnering with Cities, Counties, regional governments, DOTs, and others on behalf of urban planners, architects, general contractors, transportation engineers, economists, and policy analysts. She presents at events, conferences, and in webinars for the Society of Marketing Professional Services (SMPS), the American Council of Engineering Companies (ACEC), and the Association of General Contractors (AGC). Allison is also the author of Marketing at Low Tide: How to Recession-Proof Your Marketing Department. Outside of work, she serves as a City Councilor for the city of Beaverton, Oregon.
SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.
Per-Site Registration Fee*
SMPS Member Site Registration: $199
Nonmember Site Registration: $259
*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!
-
Register
- Non-member - $259
- Member - $199
- More Information