How many of us have that inner spark, that desire to “be the change.” With a world filled with those who are in need, as well as those who have the means to help, the opportunities are endless. For our presenter, Liz Moody, CPSM, it all

started with a “Dessert and Documentary” night—and one person with a passion to help others. This night, which brought about great conversation, led to an idea that started small and has evolved into a company and community-wide effort that has raised over $130K to construct clean water projects for those who don’t have access.

During this webinar, each participant will consider their personal passions in conjunction with their firm expertise to identify potential avenues to start a charitable campaign within their firm. In addition, participants will work in small groups to brainstorm problems and solutions and then develop a charitable campaign plan that will be presented to the audience. By the end of the session, anyone who has ever been told that a problem is too big, or that one person can’t make a difference, will stand inspired and confidently respond: It only takes one.

Presented by Liz Moody, CPSM

SMPS webinars are sponsored by Cosential

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

Despite the power of leaders, we ultimately decide what you do for ourselves.

What does it take to lead yourself? And what does it even mean to lead yourself? This webinar will define leadership and the three C’s of internal leadership to develop the leader in you.

Learning Objectives

• Understand the role of a leader in an organization and to one’s self
• Understand the basis of internal/self-leadership and the impact it has
• Be able to implement the 3 C's of self/internal leadership

Presented by: Dr. Benjamin Ritter

SMPS webinars are sponsored by Cosential

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

Are you ready to elevate your messaging to help win more work?

Powerful proposals purposefully partner strong writing with compelling graphics. But how do we get there? And which comes first: the writing or the graphics?  

To be successful, today’s marketers need to understand that people take in information as much through reading as they do by looking at graphics. In fact, the human brain can process images up to 60,000 times faster than words—so why do so many of our proposals end up looking like War and Peace, without a graphic in sight? 

In this master class, we’ll discuss how to develop a strong message that’s conveyed through a winning balance of writing and graphics. Marketer Jen McGovern, CPSM, and designer Amanda Cross will share best practices gained through preparing hundreds of proposals for public and private clients nationwide. Participants will leave with an understanding of how writing and design can work together to elevate messaging and help you win more work.  

During this three-part series , participants will learn how to: 

• Develop an overall strategy for proposals and marketing pieces
• Write with design in mind 
• Use design best practices to highlight important content
• Partner effectively with their marketing or graphic design counterpart and work in tandem   

We’ve all heard jokes like, “How do you tell the difference between an engineer and an architect?” Or perhaps you’ve been told by someone, “You don’t look like an engineer.” Stereotypes are abound in the A/E/C world, and while they might seem to make good fodder for jokes, they’re holding us back from advancing the future of the A/E/C industries.

By better understanding the impact of stereotypes among the A/E/C disciplines and the broader workforce, we can gain a better understanding of each other's perspectives and adjust to create thriving relationships and project success. Conscious and unconscious bias is also a key inhibitor of advancing diversity in our industry. As we look to the future, this lack of diversity can hinder innovation and ability overcome the current talent war.

Research consistently cites diversity and inclusion as a source of competitive advantage and a key enabler of growth.  During this interactive session, the presenters will share data and best practices for recognizing conscious and unconscious bias, avoiding confirmation bias, and how to mitigate the impact of these biases. Participants will hear industry leaders’ advice and their personal experiences in video interviews recorded specifically for this presentation.  At the conclusion of the session, each participant will have a better sense of their personal bias and leave armed with resources to address them.

During this webinar, participants will:

• Discover how to understand our own personal bias and trusted resources to help address them personally and professionally
• Learn ways to approach meetings and decision-making to minimize bias and increase inclusivity

SMPS webinars are sponsored by Cosential

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

Business development is a term used interchangeably for marketing, sales, networking, and socializing in general. That’s not what it really is when it comes to growing your firm’s business. During this webinar, our presenter will show us how to create and lead real strategic business development efforts and get real results. This training will teach you how to pursue more strategic opportunities that develop deep client relationships with the ones you actually want to do business with, enhance your career, and end in signed contracts with profitable long-term clients.

This isn’t a general “attend a networking event and send a thank-you email” kind of session. It’s a how-to guide for developing a strategic plan—starting with firmly identifying your core competence in alignment with your company’s vision, mission and strategy to setting aligned marketing goals, defining target markets and clients, and using that research to increase client hit rates. Our presenter will also share real-life examples in today’s markets to help guide you as you navigate changing environments and what to expect as a result.

During this webinar, participants will:

• Discover how to create and lead real strategic business development efforts
• Learn how to pursue more strategic opportunities that develop deep client relationships with the clients you actually want to do business with

SMPS webinars are sponsored by Cosential

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

Learning how to effectively set, manage and communicate priorities is often the difference between satisfying our internal clients and being set up to fail.  During this webinar, our presenter teaches basic priority setting and communication about marketing workflow. You’ll discover a variety of tools that can help marketing departments and marketing managers juggle tasks appropriately and make sure the important doesn't get lost in the urgent.

During this webinar, participants will:

• How to prioritize marketing tasks
• How to effectively manage tasks without clear deadlines
• Why communicating back, the most often missing step, is so important
• What tools can assist in managing, assigning, and reporting tasks 

SMPS webinars are sponsored by Cosential

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

Responding to requests for proposals is an integral part of professional services marketing. The process can also be one of the biggest challenges but, if done right, can lead to your next big win. In this three-session workshop, presenter Travis Wilson will provide insight into best practices, common challenges, and creative ways to improve your proposal process and effectiveness.   

Rolling out change whether it’s a new technology, process, or policy can meet resistance. In this webinar, our presenters leverage their experience from hundreds of technology implementations to discuss how to successfully manage change. To be a positive disruptor with change management requires a strategic approach. Attend their session to learn why employees may resist change, how to help employees overcome fear, and how to effectively carry out change in any size firm.

In order to positively disrupt the people and/or processes within your organization, a strong change management plan is critical. During this presentation, we’ll review Dr. John Kotter’s eight-step process detailing how to build the right team, create urgency, and set a vision and goals in order to generate a culture of change.

Kotter argues that 70% of change initiatives fail due to the lack of necessary preparation or the inability to see the project through correctly. We’re in a season of change, and it’s time learn tips to help us manage and thrive in the disruption.

During this webinar, participants will:

• Discover a clearly defined eight-step process to help them succeed
• Master how to create urgency for change in their organization
• Understand the power of building the right team, forming a strategy, and enabling others
• Learn to communicate the vision and goals to sustain results to shape a culture of change
• Gain tips and insights to not only manage change but to thrive in disruption

SMPS webinars are sponsored by Cosential

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

Every marketing and business development (BD) professional is on a career path. Planned or unplanned, marketing/BD careers in the A/E/C industries can be challenging or invigorating, frustrating or fulfilling.

No matter where they are in their career, professionals can develop career strategies that bring fulfilment and satisfaction. This career deep-dive program promises to help participants envision their professional future through the lenses of reflection, assessment, and execution.

Each module will include opportunities for individual thought, brief lectures with examples and case studies, and behavioral exercises and group discussion. There will be handouts that provide immediate learning, brief activities between sessions, and exercises to engage the career planning concepts.

Participants who work through this program will have new insights and tools that will guide them with more confidence along their career path.

Staff are often separated by miles and time zones. Yet, they’re required to work with the same efficiency as team members in the same office.

How can you forge productive long-distance relationships? How do you help your team grow and develop? Firms do this through team-building and by creating an authentic culture.

During this webinar, learn how to foster collaboration, productivity, fun, personal development, and a healthy culture across multiple offices and different levels of influence.

Learning Objectives

• Amp up communications to do more than transactions
• Unlock the factors that foster genuine connection
• Learn tips for discovering what employees are really experiencing
• Delve into three techniques for enhancing the team’s work experience regardless of your level of influence

SMPS webinars are sponsored by Cosential

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!