It’s time to put some brain power into strategic planning. And it doesn’t have to be brain surgery. Strategic plans have become crucial for businesses looking for ways to thrive and grow in an increasingly competitive environment. In this three-part workshop you'll learn how to execute strategic business planning to help accelerate your growth and success.

Presenter:
Preethi Fernando, MA, Virtual Presenter | Author
Wednesday, February 24, 2021, 2–3:30 p.m. ET/1 p.m. CT/Noon MT/11 a.m. PT

Session Description

Never underestimate the rewards of creating goodwill, healthy emotional intelligence, and putting ourselves in another person’s shoes. The more we are connected electronically, the less we become connected emotionally. How we empathize with another person’s brokenness can bond or break the team spirit in a work environment. Artificial intelligence, voice recognition, data analysis, screen time, and online communication are changing the face of many industries. As bills become automated human interaction is being kept to a minimum.

During this webinar, participants will learn about:

• Practicing the art of empathy and self-awareness and putting ourselves in another person's shoes
• Establishing healthy emotional principles in patient billing, phone conversations, collections, and staffing
• Learning the art of validating the other person, and re-connecting with the fundamentals of basic living

SMPS webinars are sponsored by Cosential

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

Storytelling is the elusive magic that creates an emotional connection between your firm and a potential client. We’ll show you how to craft it during our next Master This series.

Our three-part, virtual workshop highlights effective visual storytelling through photography and video that allows your creative work to resonate with the right people. 

Our presenter will show us how to:

1. Create images and videos that will improve outcomes from email marketing, social media, newsletters, websites, and proposals
2. Discover techniques to know if your image or video is aligned with your message and audience
3. Utilize tools of composition to improve the clarity and emotional impact of your images
4. Identify the biases the make it hard to identify or create effective images and video
5. Identify the right image for a given purpose

If you're considering a rebrand in 2021, don't miss this three-day master class with Josh Miles, the Society’s CMO and author of Bold Brand 2.0. Josh will unpack his secrets to leveraging brand strategy to reposition, differentiate, and market your A/E/C firm through rebranding. He’ll also delve into the first three phases of rebranding: brand strategy, brand voice, and brand identity. Don't miss this opportunity to get a jump-start on your firm’s new positioning and identity in 2021.

Podcasts have always been an excellent way to communicate your firm's expertise and grow an audience. As A/E/C firms seek new approaches to networking and building trust and business, your firm should consider podcasting. In this three-part workshop led by digital-marketing expert and podcast host, David Lecours, you'll learn how to develop, record, distribute, and promote your podcast.

If you’re like many A/E/C marketing/business development professionals, you’ve discovered that developing your company’s story is one of the hardest tasks on your long to-do list. Meanwhile, your revenue is lagging. Technical colleagues are confused. Your hit rate isn’t budging. And worst of all, you feel discouraged. Here’s the good news: It doesn’t have to be that way. In this three-part session, Everest Marketing Services President, Barbara Shuck  will share storytelling principles proven to engage clients, prospects, and colleagues. After attending, you’ll walk away knowing how to capture your audience’s attention and compel them to respond.

About the Collection

The following 15 programs are included in the Mix of Many Collection

Work Matters but Culture Matters More

Unconscious Bias

People Management During Rapid Change

7 Steps to Communicate Clearly

Role Transition

24 Hour News Cycle - Managing Info

Business Development in a Post Covid World

The Power of Diversity in Business Development (the evolution of BD and how to be successful in today's environment)

Critical Experiences for Young Professionals / Emerging Leaders

Virtual Events / Technology

Data Management

New Rules of Recruitment and Retention

The AEC's of Diversity

The Gift of Not Knowing

Infographics for Anyone

Each 60-minute webinar in this course is approved for 1 continuing education unit (CEU) for the Certified Professional Services Marketer program. 

About the Collection

The following 10 programs are included in The Best of Business Development Collection

Business Development in a Virtual World

Proposal Management Tune-Up

In Person or Virtual - Do This and Win the Interview

Business Development in a Post Covid World

Writing Stories Behind Buildings

Wake Up Your Writing: Tips to Avoid Tired, Overused Language

People Management During Rapid Change

New Rules of Strategic Planning

Recruitment and Retention

7 Steps to Communicate Clearly

Each 60-minute webinar in this course is approved for 1 continuing education unit (CEU) for the Certified Professional Services Marketer program. 

About the Collection

The following 10 programs are included in this Marketing Must-Haves Collection:

External Communication

New Rules of Strategic Planning

Leveling Up on LinkedIn

Wake Up Your Writing: Tips to Avoid Tired, Overused Language

Branding 2020

Writing Stories Behind Buildings

Great Photos are Not Enough

Storytelling: How to Write Compelling Cover Letters and Blogs

Budgeting your Marketing Program: Aligning Marketing Efforts to your Firm's Goals

Infographics for Anyone

Each 60-minute webinar in this course is approved for 1 continuing education unit (CEU) for the Certified Professional Services Marketer program. 

A few months ago, the way we worked changed drastically. From new remote work policies to the way we handled business development, many firms had to turn on a dime to keep up. In this three-part session led by digital-marketing expert, Tim Asimos, you’ll learn unique ways to engage your audience and win projects in our virtual world.