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Master This- Strategic Planning
Contains 3 Component(s) Includes Multiple Live Events. The next is on 03/02/2021 at 12:00 PM (EST)It’s time to put some brain power into strategic planning. And it doesn’t have to be brain surgery.
It’s time to put some brain power into strategic planning. And it doesn’t have to be brain surgery. Strategic plans have become crucial for businesses looking for ways to thrive and grow in an increasingly competitive environment. In this three-part workshop you'll learn how to execute strategic business planning to help accelerate your growth and success.
Stacy Stout, FSMPS, CPSM
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- Non-member - $259
- Member - $159
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Emotional Intelligence in Building Business, Partnerships, and Dealing with People
Contains 3 Component(s), Includes Credits Includes a Live Web Event on 02/24/2021 at 2:00 PM (EST)Never underestimate the rewards of creating goodwill, healthy emotional intelligence, and putting ourselves in another person’s shoes. The more we are connected electronically, the less we become connected emotionally. How we empathize with another person’s brokenness can bond or break the team spirit in a work environment. Artificial intelligence, voice recognition, data analysis, screen time, and online communication are changing the face of many industries. As bills become automated human interaction is being kept to a minimum.
Presenter:
Preethi Fernando, MA, Virtual Presenter | Author
Wednesday, February 24, 2021, 2–3:30 p.m. ET/1 p.m. CT/Noon MT/11 a.m. PTSession Description
Never underestimate the rewards of creating goodwill, healthy emotional intelligence, and putting ourselves in another person’s shoes. The more we are connected electronically, the less we become connected emotionally. How we empathize with another person’s brokenness can bond or break the team spirit in a work environment. Artificial intelligence, voice recognition, data analysis, screen time, and online communication are changing the face of many industries. As bills become automated human interaction is being kept to a minimum.
During this webinar, participants will learn about:
- Practicing the art of empathy and self-awareness and putting ourselves in another person's shoes
- Establishing healthy emotional principles in patient billing, phone conversations, collections, and staffing
- Learning the art of validating the other person, and re-connecting with the fundamentals of basic living
SMPS webinars are sponsored by Cosential
Preethi Fernando, MA
Virtual Presenter | Author
Preethi Fernando is the author of six books and a speaker. She is the author of “Diversity and Inclusion.” She is the winner of Stephen King’s Haven Foundation Award, given to one author each year. Originally from the island of Sri Lanka, Preethi now calls Loveland, Colorado, her home.
SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.
Per-Site Registration Fee*
SMPS Member Site Registration: $199
Nonmember Site Registration: $259
*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!
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- Non-member - $259
- Member - $199
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Master This- Visual Storyelling: Photography and Video
Contains 3 Component(s) Includes Multiple Live Events. The next is on 02/16/2021 at 12:00 PM (EST)Learn to clearly articulate your message to create more effective visual assets!
Storytelling is the elusive magic that creates an emotional connection between your firm and a potential client. We’ll show you how to craft it during our next Master This series.
Our three-part, virtual workshop highlights effective visual storytelling through photography and video that allows your creative work to resonate with the right people.
Our presenter will show us how to:
- Create images and videos that will improve outcomes from email marketing, social media, newsletters, websites, and proposals
- Discover techniques to know if your image or video is aligned with your message and audience
- Utilize tools of composition to improve the clarity and emotional impact of your images
- Identify the biases the make it hard to identify or create effective images and video
- Identify the right image for a given purpose
David Lecours
Principal
Lecours Design
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- Non-member - $259
- Member - $159
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Master This- Bold Brand 2.0: Rebranding Workshop
Contains 3 Component(s) Includes Multiple Live Events. The next is on 02/09/2021 at 12:00 AM (EST)Don't miss this opportunity to get a jump-start on your rebrand in 2021.
If you're considering a rebrand in 2021, don't miss this three-day master class with Josh Miles, the Society’s CMO and author of Bold Brand 2.0. Josh will unpack his secrets to leveraging brand strategy to reposition, differentiate, and market your A/E/C firm through rebranding. He’ll also delve into the first three phases of rebranding: brand strategy, brand voice, and brand identity. Don't miss this opportunity to get a jump-start on your firm’s new positioning and identity in 2021.
Stacy Stout, FSMPS, CPSM
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- Non-member - $259
- Member - $159
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Master This- Create a Podcast
Contains 3 Component(s) Includes a Live Web Event on 01/25/2021 at 12:00 PM (EST)Podcasts have always been an excellent way to communicate your firm's expertise and grow an audience. As A/E/C firms seek new approaches to networking and building trust and business, your firm should consider podcasting. In this three-part workshop led by digital-marketing expert and podcast host, David Lecours, you'll learn how to develop, record, distribute, and promote your podcast.
Podcasts have always been an excellent way to communicate your firm's expertise and grow an audience. As A/E/C firms seek new approaches to networking and building trust and business, your firm should consider podcasting. In this three-part workshop led by digital-marketing expert and podcast host, David Lecours, you'll learn how to develop, record, distribute, and promote your podcast.
David Lecours
Principal
Lecours Design
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- Non-member - $259
- Member - $159
- More Information
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Master This - Practical Applications of Storytelling in A/E/C Firms
Contains 3 Component(s)If you’re like many A/E/C marketing/business development professionals, you’ve discovered that developing your company’s story is one of the hardest tasks on your long to-do list. After attending, you’ll walk away knowing how to capture your audience’s attention and compel them to respond.
If you’re like many A/E/C marketing/business development professionals, you’ve discovered that developing your company’s story is one of the hardest tasks on your long to-do list. Meanwhile, your revenue is lagging. Technical colleagues are confused. Your hit rate isn’t budging. And worst of all, you feel discouraged. Here’s the good news: It doesn’t have to be that way. In this three-part session, Everest Marketing Services President, Barbara Shuck will share storytelling principles proven to engage clients, prospects, and colleagues. After attending, you’ll walk away knowing how to capture your audience’s attention and compel them to respond.
David Lecours
Principal
Lecours Design
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- Non-member - $259
- Member - $159
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A Mix of Many
Contains 15 Component(s)This collection of programs is brought to you from our Build Business 2020: Pivot & Focus Virtual Experience.
About the Collection
The following 15 programs are included in the Mix of Many Collection
Work Matters but Culture Matters More
Unconscious Bias
People Management During Rapid Change
7 Steps to Communicate Clearly
Role Transition
24 Hour News Cycle - Managing Info
Business Development in a Post Covid World
The Power of Diversity in Business Development (the evolution of BD and how to be successful in today's environment)
Critical Experiences for Young Professionals / Emerging Leaders
Virtual Events / Technology
Data Management
New Rules of Recruitment and Retention
The AEC's of Diversity
The Gift of Not Knowing
Infographics for Anyone
Each 60-minute webinar in this course is approved for 1 continuing education unit (CEU) for the Certified Professional Services Marketer program.
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- Non-member - $399
- Member - $299
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The Best of Business Development
Contains 10 Component(s)This collection of programs is brought to you from our Build Business 2020: Pivot & Focus Virtual Experience.
About the Collection
The following 10 programs are included in The Best of Business Development Collection
Business Development in a Virtual World
Proposal Management Tune-Up
In Person or Virtual - Do This and Win the Interview
Business Development in a Post Covid World
Writing Stories Behind Buildings
Wake Up Your Writing: Tips to Avoid Tired, Overused Language
People Management During Rapid Change
New Rules of Strategic Planning
Recruitment and Retention
7 Steps to Communicate Clearly
Each 60-minute webinar in this course is approved for 1 continuing education unit (CEU) for the Certified Professional Services Marketer program.
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- Non-member - $299
- Member - $199
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Marketing Must-Haves
Contains 10 Component(s)This collection of programs is brought to you from our Build Business 2020: Pivot & Focus Virtual Experience.
About the Collection
The following 10 programs are included in this Marketing Must-Haves Collection:
External Communication
New Rules of Strategic Planning
Leveling Up on LinkedIn
Wake Up Your Writing: Tips to Avoid Tired, Overused Language
Branding 2020
Writing Stories Behind Buildings
Great Photos are Not Enough
Storytelling: How to Write Compelling Cover Letters and Blogs
Budgeting your Marketing Program: Aligning Marketing Efforts to your Firm's Goals
Infographics for Anyone
Each 60-minute webinar in this course is approved for 1 continuing education unit (CEU) for the Certified Professional Services Marketer program.
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- Non-member - $299
- Member - $199
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Master This - Digital Readiness
Contains 3 Component(s)A few months ago, the way we worked changed drastically. From new remote work policies to the way we handled business development, many firms had to turn on a dime to keep up. In this three-part session led by digital-marketing expert, Tim Asimos, you’ll learn unique ways to engage your audience and win projects in our virtual world.
A few months ago, the way we worked changed drastically. From new remote work policies to the way we handled business development, many firms had to turn on a dime to keep up. In this three-part session led by digital-marketing expert, Tim Asimos, you’ll learn unique ways to engage your audience and win projects in our virtual world.
Tim Asimos
Partner & Director of Digital + Growth
As partner and director of Digital + Growth at circle S studio, Tim Asimos has a deep understanding of the ups and downs of the digital world. With an unwavering focus on the user experience, Tim helps guide the creation and development of websites and other digital projects. His keen insight and technological prowess help clients navigate the constantly changing world of marketing. Tim has long been a proponent of content marketing, and he helps clients engage their audiences in new and meaningful ways.
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- Non-member - $259
- Member - $159
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